biocol labs

Biocol Labs is a European supplements brand now presented as "The Liver Health Company", selling monthly liver protocols and single-shot remedies under the Something name. The line comes in liquid glass ampoules and stick packs, with sibling ranges Algo, Sinto-me and Biocol Kids. The Shopify store carries around 19 listings from $22.95 to $200 and serves Europe, the UK and North America from one storefront with a country and currency switcher.

Website Design

Ogg over Apercu. Headlines use Ogg, a high contrast display serif, while Apercu carries body copy across four weights, Light, Regular, Medium and Bold. The pairing gives editorial sections a printed feel and keeps interface text neutral.

A clinical neutral base. Near-black #221f1f and #333333 sit on white and a warm off-white #f6f4f0, with a slate blue #7796a8 and a yellow #fbc736 used sparingly, and greens (#227041, #1b4332, #202f26) reserved for supporting panels.

Assembled from page-builder blocks. The homepage is composed of Replo library sections: stacked sliders, a scrolling marquee of claims and a benefits grid. The page reads as a sequence of self-contained panels rather than one continuous layout.

Shopping Experience

Concern replaces category. The primary entry point is the question "WHAT IS YOUR CONCERN?", answered with Belly Fat, Alcohol Belly, Constipation, Cholesterol, Fatty Liver and Full Body Detox, with a quiz offered underneath. A second menu keeps the older structure, Shop By Brand and Shop By Concern, the latter covering Immunity & flu, Modern Excesses, Cleanse, Travel Essentials, Tiredness & burnout, Weight and Beauty.

Subscription is the buy box. A protocol page first asks for a format, liquid ampoules or stick packs, then presents a 1-Month Plan at $99.00 against a 3-Month Plan discounted to $79.20, each described in full: "28 liquid ampoules delivered every 30 days. Billed each month. Cancel anytime." A one-off purchase is not the default path.

Value stated as line items. Beneath the plan choice, a plan inclusions list attaches prices to the non-product extras: a Liver Playbook at a $29 value, guidance from the science team at $99, and a quarterly mystery gift at $39 that first arrives at month three.

Brand Storytelling

A single-organ thesis. The homepage argues its case with two stated figures, that the liver performs "500+ vital functions" and that "70% of modern mortality can be traced back to liver health".

Post-chemical slogans. The footer runs a marquee of variations on one line: 40 years of post chemicals, post nonsense, post confusion, post Dullness.

Science as a menu column. Our Formulations, Liver Science, Articles and Clinical Trials get their own navigation section, alongside claims of phytosome technology and six trademarked ingredients.

Notable Features

A benefits grid. Metabolic Boost, Optimize Biomarkers, Bloating Relief, Digestive Ease, Glowing Skin, Fluid Balance and Natural Detox each get a paragraph tying the effect back to liver function.

Referral credit at the top of the page. A persistent bar announces that a referral discount has been applied to the cart and invites a first order against a friend's credit.

A wide market switcher. The country selector lists more than thirty markets with currencies attached, from EUR and GBP through CZK, HUF, PLN, RON and RSD.