How to Connect Shopify to Amazon (Step-by-Step for Ecommerce Brands)

As someone who runs an ecommerce store, you’re always looking for ways to increase visibility and sales without adding unnecessary complexity to your operations.

If you’re using Shopify, connecting it to Amazon can be one of the most powerful ways to expand your reach, tap into a massive customer base, and keep your operations centralized in one place.

I’ve helped many ecommerce clients integrate Shopify with Amazon successfully, and in this guide, I’ll walk you through everything — from why it matters, to the exact steps to get it done right, to design and branding best practices, and everything in between.

Why Connect Shopify to Amazon?

Most people start with Shopify to build their own brand and control their customer experience. But at some point, they hit a ceiling.

Amazon gives you access to millions of shoppers who are ready to buy.

When you connect the two platforms, you get the best of both worlds: Amazon’s traffic and Shopify’s brand control.

Key Benefits of the Integration

• Reach Amazon’s customer base
  There are over 300 million active customer accounts on Amazon. Listing your products there immediately increases your exposure to a much larger market.
• Centralized management
  You don’t need to juggle two separate systems. When connected, Shopify can manage Amazon listings, inventory, and order fulfillment.
• Inventory sync
  You don’t have to worry about overselling. Inventory syncs between platforms, helping prevent customer service headaches.
• Brand control stays with you
  Even though you’re selling on Amazon, your core brand and messaging are managed on Shopify, where you have full design freedom.
• FBA and FBM options
  You can choose to fulfill orders through Amazon (FBA) or do it yourself (FBM). That flexibility is especially helpful during high-volume periods.

Requirements Before You Start

Before connecting Shopify to Amazon, there are a few must-haves.

Amazon is strict with seller requirements, and Shopify has its own compatibility rules.

What You Need

Tip:

If your products don’t already exist on Amazon, you’ll need to create new listings.

If they already exist, you can match your Shopify products to the existing listings.

Step-by-Step: How to Connect Shopify to Amazon

Let me walk you through the full process, step by step.

This isn’t just about pushing your products to another platform — it’s about syncing everything correctly to make your operations smoother.

Step 1: Set Up Your Amazon Seller Account

Before anything else, go to Amazon Seller Central and sign up for a Professional Selling Plan.

This costs $39.99 per month. It gives you access to bulk listing tools, APIs, advertising, and more.

During signup, Amazon will ask for:

• Business name and address
• US-based bank account
• Taxpayer Identification Number (TIN) or Social Security Number (SSN)
• Product categories you plan to sell in
• Shipping and return policies

Amazon will often verify your identity through a video call or document upload.

Make sure your product categories are supported for integration with Shopify.

Step 2: Add Amazon as a Sales Channel in Shopify

Once your Amazon account is active, go into your Shopify admin panel:

• Go to Settings > Sales Channels
• Click “Add sales channel”
• Choose Amazon, and click “Add channel”
• Log in with your Amazon credentials and grant permissions

Now, your two accounts are linked. You’ll see a new tab for Amazon in your Shopify dashboard.

Step 3: List Your Products on Amazon via Shopify

You can list products on Amazon in two ways:

1. Match an existing Amazon listing
   If the product already exists on Amazon, Shopify will try to match it using the UPC code. This helps you list faster.
2. Create a new Amazon listing
   If you sell a private label or custom product, you’ll create a new listing directly from Shopify. You’ll need:
   • Product title
   • Bullet points
   • Description
   • Brand name
   • Product images
   • UPC or GTIN exemption

You’ll also be able to set different pricing for Amazon vs. Shopify, which is helpful if you want to run promotions on one platform but not the other.

Step 4: Choose Fulfillment Settings

Here’s where you decide how Amazon orders will be shipped.

If you’re already using FBA, Shopify can sync your stock levels automatically. If you’re using FBM, make sure your shipping timelines are competitive — Amazon shoppers expect fast delivery.

Step 5: Sync Inventory and Orders

After listing and fulfillment setup, Shopify takes care of syncing inventory levels and customer orders between the two platforms.

You’ll see Amazon orders show up alongside Shopify ones in your dashboard.

Make sure your inventory tracking settings are active for each product. This ensures real-time syncing.

Tips for Optimizing Product Listings on Amazon

Design matters even on Amazon, and while you’re limited in layout and branding, you can still control your photos, copy, and keywords.

That’s where ecommerce design meets marketplace selling.

Product Images

• Use a white background for your main image (Amazon’s rule)
• Upload high-resolution photos (at least 1000×1000 pixels)
• Include lifestyle images and packaging shots in the secondary images
• Show product use in real scenarios

Product Titles

Amazon allows up to 200 characters, but shorter titles (around 80-100) convert better.

Good format:
Brand + Product Type + Key Feature + Size/Quantity
Example: “EverClean Organic Laundry Detergent – Hypoallergenic – 64oz Bottle”

Bullet Points

Use all five bullet points to highlight:

• Key features
• Materials or ingredients
• Use cases
• Benefits
• Warranty or guarantees

Descriptions

Write a narrative-style paragraph using keywords and addressing customer pain points. Remember, Amazon’s algorithm still reads your product description for indexing.

A+ Content

If your brand is registered with Amazon Brand Registry, you can create A+ Content (Enhanced Brand Content).

This lets you use branded visuals, comparison charts, and storytelling to stand out.

Managing Customer Experience Across Platforms

Your Shopify site may be beautifully designed with a clear brand voice, but your Amazon presence needs to align.

Customers will notice inconsistencies — and that breaks trust.

Here’s how I keep the experience consistent across both channels:

Brand Voice

• Use the same tone of voice in titles, bullets, and packaging
• Keep messaging consistent, even if you’re limited in character count on Amazon

Product Packaging

• Add your website or QR code to the packaging
• Include inserts that encourage Amazon buyers to visit your Shopify store
• Design packaging that represents your brand regardless of where the order came from

Customer Service

• Respond to Amazon messages quickly (within 24 hours max)
• Use Shopify’s order data to manage returns or replacements efficiently

If you’re using FBA, you’ll rely on Amazon for fulfillment and some customer service. But anything involving your brand (packaging, inserts, follow-ups) is still your responsibility.

Common Issues and How to Avoid Them

Integration between Shopify and Amazon is powerful, but it’s not perfect. Here are a few issues I’ve seen — and how to handle them.

Product Listing Errors

• Cause: Missing UPC codes, GTIN errors, restricted categories
• Fix: Apply for GTIN exemption or ensure valid UPCs are tied to your products

Inventory Desync

• Cause: Manual inventory changes on Amazon or Shopify
• Fix: Always make edits from one platform (preferably Shopify) and let it sync

Duplicate Listings

• Cause: Creating a new listing instead of matching an existing one
• Fix: Check product title, brand, and UPC before creating a new Amazon listing

Orders Not Showing Up

• Cause: Sync delay or permissions issue
• Fix: Reconnect your Amazon account in Shopify settings and refresh permissions

Should You Use a Third-Party Tool?

Sometimes, native integration doesn’t give you enough flexibility — especially if you manage large inventories or want to sell on more marketplaces beyond Amazon.

Here are a few tools that extend functionality:

CedCommerce is a solid choice for beginners and mid-sized businesses who want to expand across multiple marketplaces quickly. Pricing starts around $29/month, depending on the number of SKUs and channels you need.

Sellbrite offers simple but powerful inventory and listing sync features across Amazon, eBay, Walmart, and more. They have a free plan for up to 30 orders per month, with paid plans starting at $29/month.

LitCommerce focuses on ease of use with clean dashboards and fast listing syncs. It’s beginner-friendly and ideal for Shopify users wanting multichannel access without complexity. Pricing starts at $29/month, with a free trial available.

ChannelAdvisor is built for large-scale operations that require robust automation and analytics. It’s an enterprise solution, and pricing typically starts around $1,500/month, making it best suited for high-volume sellers with complex needs.

These tools usually come with a monthly fee but offer much deeper control over listings, syncing, and analytics.

Final Thoughts

Connecting Shopify to Amazon is one of the most efficient ways to scale your ecommerce brand.

You don’t need to choose between building a brand and tapping into Amazon’s audience. You can do both.

When done right, this integration simplifies operations, increases sales, and expands your reach.

Just make sure you go beyond the technical setup — keep your design, branding, and customer experience consistent across the board.