bluboho

Updated: September 11, 2026

bluboho sells handcrafted fine jewelry curated from independent studio makers, run from Canada with boutiques in Ottawa, Oakville, Calgary and two Toronto locations, shipping internationally with free shipping within Canada. Pricing spans from under 100 dollars for stacking pieces to nearly 4,000 dollars for statement necklaces, and the storefront is built on Shopify’s headless Hydrogen framework.

Website Design

Cream, near-black and jewelry-metal accents. The stylesheet defines a warm cream and beige ground against near-black text, with rose gold, yellow gold, white gold and sterling silver named as separate color tokens, tying the interface palette directly to the metals sold.

Montserrat for interface, Sorts Mill Goudy for editorial. Two typefaces are loaded: Montserrat, a geometric sans, for navigation and product data, and Sorts Mill Goudy, a humanist serif, reserved for longer storytelling text.

A zodiac-themed merchandising module. The homepage currently runs a seasonal astrology tie-in, a Virgo gift guide timed to the August 23 to September 22 window, framed with a pull-a-card interactive prompt.

Shopping Experience

Price-forward product tiles. Homepage tiles show name and price directly in Canadian dollars, for example a Diamond Evil Eye Charm at 498 and a Cosmic Love Necklace at 3,998, skipping the click-through-for-price pattern some peer sites use.

Customer voice folded into merchandising. Individual review lines appear inline with product tiles rather than in a separate reviews tab, such as a first-person note on the Lean On Me ring describing it as a marker of a new beginning after a separation.

A headless Shopify build. Stylesheets and scripts load from a Shopify Oxygen deployment path, indicating a custom storefront built on Shopify’s Hydrogen framework rather than a stock theme.

Brand Storytelling

An origin story kept short. The brand states its founding directly: two friends, Cheryl and Maggie, who started the company by a lake, are named on-page rather than left anonymous.

A stated cause commitment. The site states membership in 1% for the Planet, a global network of 4,000 businesses in 90 countries that pledge a minimum of 1% of sales to environmental causes, with a dedicated link to read more.

Notable Features

Five physical boutiques listed in the footer. Ottawa, Oakville, Calgary, and two Toronto locations, Queen St. West and Yonge St., are named directly in the footer alongside the online store, tying the ecommerce site to a real retail footprint.

A reflective card-pull tool. Beyond standard shopping, the site runs an interactive contemplation-cards feature inviting visitors to set an intention and pull a card for a message, an engagement tool layered onto a jewelry storefront rather than a conventional quiz.

Appointment booking alongside shopping. A Book an Appointment link sits in the primary navigation next to Shop and Gifts, offering in-person or virtual consultations as a parallel path to browsing the catalogue.