Author: Bogdan Rancea

Bogdan Rancea is the founder and lead curator of ecomm.design, a showcase of the best ecommerce websites. With over 12 years in the digital commerce space he has a wealth of knowledge and a keen eye for great online retail experiences. As an ecommerce tech explorer Bogdan tests and reviews various platforms and design tools like Shopify, Figma and Canva and provides practical advice for store owners and designers. His hands on experience with these tools and his knowledge of ecommerce design trends makes him a valuable resource for businesses looking to improve their online presence. On ecomm.design Bogdan writes about online stores, ecommerce design and tips for entrepreneurs and designers.

Instaindex Shopify App Review: Is it a Must-Have for AI-Powered Search Engines?

instaindex shopify app review

When you’ve been in ecommerce for over 10 years you learn one hard truth: if your pages aren’t indexed they don’t exist. Search engines can’t rank what they don’t know about and that means lost traffic, sales and growth for your store.

I’ve spent years fighting slow indexing, submitting URLs manually or waiting weeks for search engines to catch up with my updates for ecommerce products.

That’s why I was interested when I heard about Instaindex, a Shopify app that uses the IndexNow protocol to send updates directly to search engines like Bing.

Ecommerce Design Mistakes to Avoid: My Adivce for 2025

ecommerce design mistakes to avoid

I’ve been collecting the best ecommerce designs on ecomm.design for years. I’ve looked at thousands of websites, picked apart ecommerce design decisions and showcased the ones that really work.

One thing’s for sure: many online stores make the same mistakes that kill their sales.

The good news is most of these mistakes are easy to avoid once you know what they are.

And today I’m going to share the biggest ecommerce design mistakes I see over and over again – and how to fix them.

Whether you’re on Shopify, WooCommerce, BigCommerce or SureCart this is for you.

Looka Pricing: My Honest Take On Why Premium Plans Beat The $20 Basic Package

looka pricing

Looka offers four pricing options depending on your branding needs. The Basic Logo Package costs $20 for a single PNG logo file. The Premium Logo Package is a one-time payment of $65, providing high-resolution files and full ownership.

For more comprehensive branding, the Brand Kit Subscription costs $96 per year, while the Brand Kit and Web Subscription is $129 per year, including a website with basic functionality.

I’ve Reviewed Tailor Brands in 2025: Pricing, Plans, Key Features & More

tailor brands review

I’m so excited to dive into this Tailor Brands review, and look at a platform that’s changing the way businesses approach branding and marketing.

This one stop shop has all the tools you need to create and manage your brand without needing external help.

I love that Tailor Brands is an all in one platform that covers logo design, website creation and social media asset generation.

Best Clothing Store Logo Designs: Tips, Trends, and Iconic Examples

clothing store logo design examples

So you’re getting into ecommerce and one thing is clear—your logo isn’t just a pretty picture. It’s your brand’s first impression, your digital handshake and the face of your online store.

In the last 12 years I’ve reviewed hundreds of ecommerce sites on ecomm.design and I can tell you this: a good logo can be the difference between a forgettable brand and one that’s remembered.

Whether you have a high-end fashion boutique or a streetwear brand, a great logo will attract the right audience and set the tone for your business.

Shopify vs Tailor Brands: Best Platform for Your Business in 2025 (Complete Comparison)

shopify vs tailor brands

I’m looking at two big tools for business today: Shopify and Tailor Brands. They do different things, but there’s more to it than meets the eye when choosing between them.

Shopify is an ecommerce platform, full stop. Tailor Brands helps companies create their brand.

Despite their different focuses, they do have some overlap that’s worth looking into if you’re looking to start or grow your online presence.

The Ultimate Guide to Shopify Pricing: Which Plan to Choose in 2025

shopify pricing

For well over a decade, I’ve helped other ecommerce businesses grow, as a consultant, and a mentor.

During that time, I’ve experimented with countless ecommerce platforms, but Shopify is the one I keep coming back to – and recommending to my clients.

As you’re about to see in my guide to Shopify pricing – it’s not the most “affordable” platform out there – there are definitely cheaper tools with similar features.

I Tested and Reviewed Shopify vs ClickFunnels

shopify vs clickfunnels

As an e-commerce consultant I’ve seen many online businesses struggle to choose the right platform to grow. Two names that always come up in these conversations are Shopify and ClickFunnels.

Both are powerful tools for online sellers but serve different purposes in the digital world.

Shopify has established itself as an all in one e-commerce solution, with a full suite of tools to build and manage online stores.

I Tested Every Figma Pricing Plan: Here’s What Designers Need to Know

I’ve used quite a few cloud-based design tools in the past, from Adobe XD to Sketch, but Figma is definitely one of my favorites.

Figma is one of the most “collaborative” design tools around, great for bringing teams together on website design projects, prototypes and wireframes.

It’s also one of the more affordable design tools around. Not only is there a free plan for beginners, but the premium plans, ranging from $15 to $75 per user per month, are great value for money.

Shapes Shopify Theme Review: Bold, Bright and Modern

shapes shopify theme review

Is the Shapes Theme Right for your Shopify Store?

Do you want to create a Shopify store that’s modern, eye-catching, and perfect for accelerating conversions?

The Shapes Shopify theme could be the perfect option for you. This high-impact geometric theme is ideal for merchants who want to connect with a younger audience, and position themselves as a true trendsetter in the ecommerce market.

The premium theme comes packed with features, from age restriction options for companies selling alcoholic beverages, to diverse product options, and enhanced search.

While it’s not as versatile as some of the other premium themes I’ve reviewed, Shapes definitely stands out from an aesthetics perspective – and it has a 100% positive review rating.

Here’s everything you need to know about the Shapes Shopify theme, from the perspective of an experienced web developer.

I Tested and Reviewed Canva vs Figma

canva vs figma

I get asked about Canva vs Figma all the time. These two popular design tools serve different purposes and are for different audiences.

Canva is great for quick template based designs for marketing materials, Figma is for collaborative UI/UX design for digital products.

Canva is for non designers who need to create nice graphics quickly, Figma is for professional designers working on complex projects.

I Tried 7 Upsell Plugins for WooCommerce. Here are the Best

best upsell plugins for woocommerce

When I first started looking into the best upsell plugins for WooCommerce, I realized just how valuable these tools can be for boosting my store’s average order value.

With the right plugin at my disposal, I can subtly encourage my customers to explore more expensive, feature-rich versions of the products they already love, without feeling like I’m pushing too hard.

Because WooCommerce sits on top of the incredibly versatile WordPress platform, adding upsell features to my site is a breeze.