Category: Ecommerce

When I first started working with B2B ecommerce businesses, I realized something quickly: most companies were trying to apply B2C thinking to B2B websites. And it wasn’t working.

Selling to businesses is completely different from selling to individual consumers.

The buying journey is longer. The orders are larger. The expectations are higher.

If you’re trying to build or redesign a B2B ecommerce website, it’s not just about picking the right platform or adding a few product pages.

You have to think about how businesses buy—and then design everything around that.

In this article, I’ll break down what goes into building a high-performing B2B ecommerce website.

Whether you’re starting from scratch or overhauling an old system, this is the roadmap.

Framer and Squarespace are two very different website builders, but both are gaining popularity with online sellers looking to launch visually appealing ecommerce stores.

If you’re wondering which one is right for your business, you’re not alone.

I’ve spent over 100 hours testing, reviewing, and comparing both platforms across key ecommerce features like design flexibility, ecommerce tools, SEO, pricing, and ease of use.

After going hands-on with each, here’s what I found.

If you’re a creative with design experience, Framer offers unmatched visual freedom.

But if you want a full-featured, beginner-friendly ecommerce solution, Squarespace is the better all-rounder.

After comparing ecommerce tools across multiple platforms and analyzing over 200 hours of creator-focused product testing, Stan Store stands out as one of the most streamlined digital storefronts for influencers, coaches, and online educators.

But how much does it actually cost? And more importantly, is Stan Store worth the price compared to other tools?

In a nutshell, Stan Store offers two paid plans, ranging from $29/month to $99/month, depending on the features you need.

We’ve tested and analyzed the top ecommerce platforms to find out which ones are best for SEO.

Whether you’re launching a brand-new store or switching from another platform, SEO should be top of mind — it’s still one of the most cost-effective ways to drive traffic.

From blogging tools to page speed to structured data, we reviewed dozens of features that impact how your store performs in Google.

Below are our top five platforms for SEO in 2025.

Yotpo and Omnisend are two of the most popular ecommerce tools, but they serve very different purposes.

We’ve spent over 100 hours testing and analyzing these platforms to help you decide which one is best for growing your online store.

As a result of our testing, Omnisend is the better option if you want to scale your ecommerce marketing quickly.

It’s easier to use, offers better value for money, and delivers faster results through built-in email and SMS automation.

Podia and Stan Store are two well-known platforms designed for creators, coaches, and entrepreneurs who want to sell digital products.

While they may look similar at first, they serve very different purposes.

After testing both tools in-depth, I’ve found that Podia is ideal for creators building a full-featured storefront and brand presence.

Stan Store, on the other hand, is built for speed and simplicity — especially for influencers monetizing their audiences directly through Instagram or TikTok.

If you’re deciding between the two, this guide breaks down their pricing, product types, design capabilities, sales tools, and more — so you can make the right call for your business.

Yotpo is one of the most well-known eCommerce marketing platforms, offering features such as product reviews, loyalty programs, SMS marketing, and subscriptions.

I’ve researched Yotpo’s plans, talked to merchants using the platform, and compared it with other review and loyalty tools — so I can tell you exactly what you can expect to pay, what you get for that money, and whether it’s worth it for your business.

Shopify and Shopwired are two major ecommerce website builders, but which one is better for your store?

We’ve spent 100+ hours comparing the two based on features, pricing, templates, SEO, ease of use, and support — to give you a real-world recommendation that’ll save you time, money, and headaches.

TL;DR: If you’re a UK-based business looking for built-in features without stacking third-party apps, Shopwired is a smart, cost-effective choice.

But if you’re scaling internationally or want design flexibility, Shopify is more versatile overall.

Webflow, Wix, and Framer are all popular platforms for building websites — but which one performs best when you’re building an online store?

Over the past few months, I’ve tested each platform hands-on, focusing specifically on how well they support ecommerce design.

That means how easy it is to build a professional-looking storefront, how flexible the tools are for visual branding, and how much control you have over your site’s appearance.

Here’s what I found.