
When I first started working with B2B ecommerce businesses, I realized something quickly: most companies were trying to apply B2C thinking to B2B websites. And it wasn’t working.
Selling to businesses is completely different from selling to individual consumers.
The buying journey is longer. The orders are larger. The expectations are higher.
If you’re trying to build or redesign a B2B ecommerce website, it’s not just about picking the right platform or adding a few product pages.
You have to think about how businesses buy—and then design everything around that.
In this article, I’ll break down what goes into building a high-performing B2B ecommerce website.
Whether you’re starting from scratch or overhauling an old system, this is the roadmap.