
When you’re designing an ecommerce store that needs to convert visitors into buyers, checkout flow is one of the biggest levers you can pull. If your checkout is clunky, slow, or complicated — you’re bleeding money.
That’s where Shop Pay comes in.
Shop Pay is Shopify’s built-in accelerated checkout. It helps returning customers complete their purchases faster by saving their shipping, billing, and payment info. This reduces friction, improves mobile performance, and leads to higher conversion rates.











