Thinking of starting a Shopify store?
Don’t worry—I’ve got you covered.
General Shopify stores are the easiest way to get into ecommerce. They let you test a ton of products, appeal to a wide audience and scale fast when you find what works.
In this post we’ll be looking at 10 Shopify general store examples that are already making sales. Plus you’ll get actionable tips to build your own high converting store.
What is a Shopify General Store?
A Shopify general store is an online marketplace that sells a range of products across different categories—home decor, gadgets, pet supplies and more.
Unlike niche stores that focus on one product line, general stores let you test multiple products and target different audiences.
This is perfect for beginners who want to find what sells without committing to one niche.
Why General Stores Work
- Broad appeal: You can target multiple customer segments.
- Easy testing: Test trending products without rebranding.
- Scalable: Once you find a winner, you can double down with ads and inventory.
What Makes a Good Shopify General Store?
Here’s what separates the average general stores from the ones that make thousands (or millions):
- Clean design: If your store doesn’t look good on mobile, you’re losing sales.
- Good product images: No one’s buying if your photos are blurry or amateur.
- Trust elements: Customer reviews, secure payment badges and money back guarantees increase conversions.
- Trending products: Products that solve problems or go viral on TikTok and Instagram are the meat and potatoes of general stores.
- Simple navigation: Easy to use menus and fast loading speeds make it easy for customers to shop.
10 Shopify General Store Examples
Here are 10 Shopify general stores that are crushing it right now. Each one has something you can learn from and apply to your own store.
1. Brentwood General Store

- What they sell: Lifestyle goods, home decor and gifts.
- Why they stand out: Cozy, nostalgic feel with unique items that look handpicked.
- Key takeaway: Branding that resonates with your audience.
2. Rooftop Fruit

- What they sell: General lifestyle items, creative gifts and trendy products.
- Why they stand out: Bright design and fun product categories.
- Key takeaway: Make browsing fun by keeping your store design light.
3. Boston General Store

- What they sell: Handmade home goods, kitchen tools and gifts.
- Why they stand out: Good product photos and premium rustic feel.
- Key takeaway: Position your store as a destination for curated goods.
4. St. Frank

- What they sell: Luxury home textiles and art.
- Why they stand out: Premium branding and product origin storytelling.
- Key takeaway: Storytelling about your products.
5. Best Choice Products

- What they sell: Home goods to outdoor furniture.
- Why they stand out: Huge product range and competitive pricing.
- Key takeaway: Offer variety and be a one stop shop for daily needs.
6. Brown & Hopkins Country Store

- What they sell: Rustic decor, candles and seasonal gifts.
- Why they stand out: Timeless country style products for a specific look.
- Key takeaway: Brand around a look.
7. The General Store Spokane

- What they sell: Outdoor gear, home decor and clothing.
- Why they stand out: Strong branding and lifestyle imagery.
- Key takeaway: Show your products in use for more engagement.
8. Mohawk General Store

- What they sell: Premium fashion and accessories.
- Why they stand out: Sleek design and minimal product displays.
- Key takeaway: Clean layouts for a premium feel.
9. Happiest Baby

- What they sell: Baby products and parenting essentials.
- Why they stand out: They own the SNOO product and build trust around it.
- Key takeaway: Position your hero product as the solution to a big problem.
10. Gymshark

- What they sell: Activewear and fitness products.
- Why they stand out: Premium branding and social proof.
- Key takeaway: Invest in branding to make your store feel premium.
11. Mrslm

- What they sell: Gadgets, clothing and lifestyle products.
- Why they stand out: Global general store with trending products across multiple categories.
- Key takeaway: Broad product offerings and competitive pricing.
12. Rosemont General Store

- What they sell: A curated mix of home decor, lifestyle products, and gifts.
- Why they stand out: Their store has a clean, community-driven aesthetic and focuses on high-quality, thoughtfully sourced items.
- Key takeaway: Build a strong connection with your local audience through thoughtful branding and community values.
13. Treaty General Store

- What they sell: A mix of home goods, accessories, and unique lifestyle items.
- Why they stand out: They focus on bold, colorful branding paired with simple navigation.
- Key takeaway: Make your store feel vibrant and approachable to appeal to a broader audience.
14. Tortoise General Store

- What they sell: Japanese-inspired home goods, gifts, and lifestyle items.
- Why they stand out: Beautiful, minimal design and a strong focus on sustainable, handcrafted products.
- Key takeaway: Highlight sustainability and craftsmanship to attract high-value customers.
What to Take Away
Across all these stores you’ll see:
- They test products. General stores live on trending products.
- They use trust elements. Reviews, badges and guarantees build trust.
- They market heavily. Facebook, Instagram and TikTok ads drive traffic to their stores.
How to Create Your Own Shopify General Store
Ready to get started? Here’s the playbook:
- Broad niche: Home decor, gadgets or fitness gear.
- Shopify theme: Start with a free or premium theme that converts.
- Trust signals: Customer reviews, shipping guarantees and secure payment badges.
- Test products: Use Oberlo or Spocket to dropship trending products.
- Market your store: Paid ads or organic social media posts.
🚀 Pro Tip: Test 10–20 products before scaling your ads.
FAQs
1. What is a Shopify general store?
A Shopify general store is an online store that sells products across multiple categories instead of one niche.
2. Are general stores profitable?
Yes! With the right marketing and trending products general stores can be a 6 figure business.
3. What tools can I use to build a general store?
Debutify for themes, Oberlo for products and Klaviyo for email.
Conclusion
Now you see 10 general stores making money. Whether you like their design, products or marketing get to work.
Start small, test products and build your store step by step. You don’t have to invent the wheel just copy what’s working.