Aria

Updated: September 11, 2026

Aria is a London home and interiors retailer selling contemporary furniture, lighting, kitchenware, tableware and decorative accessories from brands including Flos, Ligne Roset, Fermob, Kartell, Fritz Hansen and Bolia. The business runs a showroom at Barnsbury Hall in Islington and pairs the online store with an interior styling appointment service. Built on Shopify.

Website Design

A serif wordmark over a plain sans. ARIA is set as a wide-tracked serif wordmark in the header, with Jost used as a display face for headings and Lato for body copy and navigation.

A monochrome ground with one red accent. The site runs light grey (#f5f5f5) and white backgrounds with black (#000000) text and UI, reserving red (#c40707) for Sale badges and reduced prices.

A ticking announcement bar. Free delivery and styling messages scroll across a bar above the header, alongside a Book An Appointment Now link for the interior design service.

Shopping Experience

Four-way filtering on category pages. Product Type, Brand, Colour and Price dropdowns sit above the grid next to a Sort By control, with New and Sale tags in the corner of each product photo.

A thumbnail column and a dimensioned diagram. Product pages pair a scrollable strip of thumbnails with a large image, and lighting listings add an annotated line drawing giving exact measurements beneath the main photo.

Variant selection as swatches and dropdowns. The lamp example carries a colour swatch and a Style dropdown for different shade configurations, with a quantity stepper and delivery estimate above the Add to Basket button.

A ship-or-pickup checkout. Shoppers choose delivery or Collect In Store at the top of the Shopify checkout, with Google Pay as the only express option shown and a note that pickup is confirmed from the Barnsbury Hall showroom.

Brand Storytelling

Designer copy inside the product description. The Nocturne Floor Lamp listing carries an italicized paragraph crediting Flos and its designer, describing the piece’s materials and lighting behaviour rather than lifestyle copy.

Service icons in place of a brand story. Beneath the buy box, a row of icons promotes nationwide delivery, a team of experts to contact, the London showroom, and an interior planning service.

Notable Features

Aria Rewards and a gift registry. The footer lists Gift Registry, My Wish List and Aria Rewards as separate account links, next to a circular gift icon near the payment logos.

A prompt for the first review. Product pages with no reviews yet show a “Be the first to write a review, and gain Rewards Points” message instead of leaving the space blank.

Delivery timing spelled out at checkout. The order summary explains that in-stock items dispatch within days, while special-order furniture and lighting carry their own delivery estimate arranged directly with the customer.