Casamance

Updated: September 11, 2026

Casamance is a French publisher of home decor textiles and wallpapers, selling upholstery fabrics, panoramic murals, wall coverings and finished accessories such as cushions, sofa covers, throws and rugs. The site addresses “particulars, professionals and decorators” and runs on Magento rather than a hosted cart platform, with a dedicated B2B Contract section alongside the consumer-facing catalogue, serving both home buyers furnishing a single room and trade customers sourcing material at scale.

Website Design

Black and white as the working palette. No brand accent colour appears in the site’s stylesheet; layout relies on black text on white with photography supplying colour, keeping the interface itself neutral.

Muli for interface text, Georgia for emphasis. Body copy and navigation are set in Muli, a plain sans-serif, while Georgia, a serif, appears for selected headings and quotes, giving those moments a more traditional printed feel against the sans-serif default.

Swatch-led collection imagery. Fabric and wallpaper listings lean on close, flat-lit material shots rather than styled room photography, prioritising accurate texture and pattern representation over lifestyle staging.

Shopping Experience

Faceted search by material and pattern. Products can be filtered by type, colour, pattern and material composition, with named colour families and fabric compositions such as cotton, linen, silk, wool blends and velvet.

No visible pricing or cart on the consumer catalogue. Product pages describe the range without listing prices, consistent with a trade-oriented textile publisher where sampling and ordering typically route through a professional account or showroom rather than direct online checkout.

A separate professional workspace. The Espace pro area is kept apart from general browsing, reflecting the split between retail visitors and interior design or upholstery trade customers, with its own login rather than a shared account system.

Brand Storytelling

Positioned as a trend creator. The site describes the brand’s “timeless character” and “elegance that transcends trends,” pairing that language with references to original designs and “refined textures and sophisticated materials.”

Collections named and dated. Ranges such as BENANG and RACINES are presented as discrete, named collections rather than an undifferentiated catalogue, with periodic collaborations, for example with outside artists, called out in the news section.

Institutional associations reinforce the positioning. A partnership with the Lille Modern Art Museum is featured in the site’s news content, linking the brand to cultural rather than purely commercial context.

Notable Features

Video-based product education. A dedicated Videos section separates Inspirations content from practical Tutorials, aimed at showing how fabrics and wall coverings are used or installed.

Store and showroom locator. Physical points of sale are searchable from the main navigation, supporting the trade side of the business where materials are typically viewed in person before ordering.

Downloadable brochures. The Inspiration area includes brochure downloads alongside project write-ups, giving trade visitors reference material outside the live site.

Newsletter and social channels in the footer. Instagram, Facebook, Pinterest and LinkedIn links sit next to the newsletter signup, spreading the brand’s collection updates across several platforms rather than the site alone.