Hawkins New York

Hawkins New York sells home goods designed in Hudson, New York, spanning bedding, bath, tabletop, kitchen, decor, rugs and hardware. The site describes the range as “modern home decor, stonewashed linen bedding, and responsibly made home goods” made “for everyday use”, and mixes own-label pieces with stocked makers including Sabre, Jacobsen Salt, Bloomingville and Piecework. It runs on Shopify with a custom front end.

Website Design

Two weights of Gotham. The theme self-hosts only Gotham Light and Gotham Medium. One geometric sans in two weights carries headings, navigation, prices and body copy, so hierarchy comes from size and case rather than contrast between families.

Warm off-white grounds. Backgrounds sit at #f9f8f6 and #ecece2 rather than white, with text at #111111 and secondary copy in slate greys #3d4246 and #636363. Accents are sparing: a pale peach #f7e4d7 for panels, a deep red #a3110d for markdowns.

Product shots in two registers. Items are photographed flat against plain grounds for colourway comparison, then shown again styled in rooms. Alt text names both the object and its pairing, as in “Splatterware mugs set of 4 in blush and terracotta”.

Shopping Experience

Category drawers, not a flat menu. Bed, Bath, Decor, Dining and Kitchen each open a drawer split into a Shop All link, a column of subcategories and three promoted entries such as “BESTSELLER: GINGHAM” or “NEW IN: LIGHTING”. Rugs, Hardware and Sale sit outside that as direct links.

Colourways sold as variants. The Splatter tabletop range appears once per pairing across six options, so every card carries a swatch row and sets are priced by the four.

Product pages lead with a joke, then the specification. A short headline like “BERRY GOOD” sits above bulleted use cases, then accordions cover Material and Dimensions, Care, Country of Origin, and Shipping and Returns. The buy box holds a quantity field, Add to Bag, Send as a Gift and Add to Wishlist, with a back-in-stock email capture for sold-out variants.

Delivery terms stated on the page. Standard shipping is quoted at $8.00 to $18.99 and is free over $199, with expedited options priced at checkout. A Checkout+ option charges a one-time $2.98 fee for unlimited 30-day returns, against standard returns where the label cost comes off the refund.

Brand Storytelling

A chatty register throughout the interface. The empty cart reads “Aw, your cart looks so sad. Why not fill it with something?”, the newsletter block asks “WANNA BE PEN PALS?” and collects a birthday, and the 404 page opens “Oh nooooooo.”

Rooms rather than a catalogue. Homepage sections run under “GATHER AROUND”, “New For Now” and “Freshly Picked”, and a customer photography strip is credited handle by handle under “Hawkins, in context.”

Notable Features

Registry built into the shop. A gift registry runs alongside the wishlist, with its own management page and a cart-level prompt to add a gift note.

Swatches before purchase. Footer utilities put Swatches and Product Care next to FAQs, so material decisions get their own route.

Trade kept separate. Vendors, Stockists, Wholesale, Trade and Affiliate each get a footer entry of their own, outside the consumer path.

Hawkins New York Shop Category page example

Hawkins New York Product page example

Hawkins New York Checkout page example

Hawkins New York footer example