Insight

Insight is a B2B technology reseller and solutions integrator, selling computing hardware, software, cloud and IT services to business, government, education and healthcare buyers through its UK storefront. The catalogue spans ten top-level categories, from Mobile Devices and Computers to Data Centre and Software, with named subcategories under each. Positioning is stated directly: Insight describes itself as a “Leading Solutions Integrator” that will “align your business with the right technology and solutions to modernise, compete and grow.”

Website Design

Typography built on a commercial type family. Headings use Allumi Std, including its extended and hairline weights, while Klinic Slab appears in select UI elements; Helvetica Neue is the body fallback.

Color is used to code categories, not to brand the whole page. The palette carries a wide spread of hues, crimson red, teal, warm grey, dark brown, magenta, purple, pale blue and a gold yellow, rather than one or two signature tones.

Vendor logos double as visual anchors. Samsung, Intel, Apple, Red Hat and AWS banners sit across the homepage promotional space, giving the page a partner-directory feel alongside its own product tiles.

Shopping Experience

Ten categories, each with its own subcategory tree. Computers alone splits into laptops, tablets, smartphones, desktops, workstations and servers, a depth of navigation aimed at procurement buyers rather than casual browsers.

A product selector tool replaces manual filtering. The site describes “easy-to-use tools” that let a shopper “choose your needs and requirements, and then generate the results that are the best match.”

Account login is framed as a feature, not an afterthought. Signing in promises “a smarter shopping experience,” and a dedicated top-brands section groups Lenovo, HP, HPE, Cisco, Microsoft and Apple by vendor.

Brand Storytelling

The pitch is business alignment, not product excitement. Where a consumer electronics retailer might lead with a hero image, Insight leads with the promise to modernise, compete and grow a client’s operations.

A search bar sits ahead of any lifestyle content. With no models or editorial photography on the homepage, the design treats the catalogue itself, plus its category tabs, as the primary content.

Notable Features

A dedicated deals section is called out by name. A direct link to view the site’s top tech deals sits apart from the general catalogue.

Category tabs carry their own colors. The ten product categories are each rendered in a distinct hue from the palette described above, functioning as a visual index across the tabbed homepage navigation.

The catalogue serves four buyer types by name. Business, government, education and healthcare are each named as served sectors, a sign the site is built for procurement across public and private buyers rather than a single audience.

Software sits as its own top-level category, not a subcategory of hardware. Licensing and cloud solutions are given equal footing with physical devices in the ten-way navigation, reflecting a reseller that sells services alongside boxed product.

Insight Shop Category page example

Insight Product page example

Insight footer example