Linjer

Linjer sells fine jewelry and leather goods, with navigation split into Jewelry, Trending, Gifts and Leather. The captured pages focus on the necklace category, spanning 14k gold chains, lab grown diamond pieces and pearl and birthstone pieces. The storefront runs on Shopify, with checkout localized here to Hong Kong and priced in HKD.

Website Design

A wide-tracked wordmark on a warm off-white ground. LINJER sits centered in spaced capitals in the header, with search, account and bag icons to the right and the four main categories to the left, all on a warm, slightly warm-toned white rather than pure white.

Close-cropped product photography on skin. Every necklace in the grid is shot on a model’s neck and collarbone rather than laid flat, keeping scale and drape consistent across more than a dozen styles.

A promotional bar above the header. A dark strip reading “Summer Sale: Up to 40% Off Sitewide” runs the full width above the main navigation, the one high-contrast element on an otherwise pale page.

Shopping Experience

A heavily faceted category page. The Necklaces listing filters by Type, Metal (14K Yellow Gold, 14K White Gold, 18K Vermeil, Gold Vermeil, Silver Vermeil), Material (Lab Grown Diamonds, Pearls, Birthstone, Mother of Pearl) and a price slider, over a stated count of 186 products.

Merchandising tags on the grid. Individual tiles carry small badges, Best Seller, Trending, Low Stock and Great Gift, layered over the product photo rather than as separate text.

A comparison price on the product page. The 14k Gold Petal Chain Necklace shows a struck-through original price next to the sale price, plus a line stating what it compares to, alongside a star rating and review count.

A ring sizer offered at checkout. Before the express payment options, checkout presents an add-on box, “Add a Ring Sizer to Your Order,” priced separately with its own Add button.

Brand Storytelling

A direct pricing claim mid-page. A section headed “Fair Pricing, Every Day” states, “Enough with 10x markups! We price our products fairly so you can enjoy the finer things in life, every day,” placed beside a photo of a necklace coiled on stone.

Customer photos as proof. A “Styled by you on Instagram” section shows three customer photos credited by handle, sitting above a Customer Reviews section built around an aggregate star score.

Craft language kept short. The product description opens with material and technique, “Crafted from 14k gold, this exquisite chain necklace showcases an intricate arrangement of petal-shaped links,” before moving into length options and dimensions.

Notable Features

Four trust icons under the buy button. Free shipping, a multi-year warranty, eco-safe packaging and sustainable practices are shown as a row of small icons directly beneath Add to Cart, rather than in a separate policy page.

A cross-sell block by name. “Complete the Look” suggests three specific pieces, a matching bracelet, a ring and diamond earrings, rather than a generic related-products carousel.

A floating discount tab. A dark “Unlock an Extra 5% Off” tab sits fixed at the bottom left, a second offer beside the email signup in the Get in the Know column.

Linjer Shop Category page example

Linjer Product page example

Linjer Checkout page example

Linjer footer example