Moshulu

Updated: September 11, 2026

Moshulu is a family run footwear brand based in Devon, selling women’s shoes, boots, slippers, sandals and accessories built around comfort, with the tagline “Designed in Devon to put a smile into every day.” The company has traded since 1974, ships from the UK with delivery from 4.95 pounds, and backs its range with a 4.8 out of 5 rating from more than 33,000 Reviews.io reviews shown directly on product pages.

Website Design

A rainbow wordmark sets the tone. The lowercase moshulu logo runs in a gradient of pink, purple, teal and yellow letters, immediately establishing the colourful, playful identity the rest of the site follows.

Caprasimo headlines over Poppins body text. Display headings use Caprasimo, a rounded slab serif, while body copy, navigation and product labels run on Poppins, pairing a characterful display face with a plain, legible workhorse font.

Magenta as the working accent. A bright magenta marks links and primary actions against a white ground, while status badges add their own colours, blue for new arrivals, orange for sale, red for out of stock.

Shopping Experience

Filtered grids with visible swatches. The Adjustable Comfort Sandals category page filters by department, size, colour, material, heel and price, and every product card shows small colour dots beneath the shoe photo so shoppers can see available shades without opening the product.

Fit guidance built into the product page. A shoe page such as the Green Mary Jane bar shoes includes a How It Fits & Feels panel and a Why You’ll Love Them section with close up texture photography of the suede and buckle detailing, alongside a lime green Add to Bag button.

A sustainability strip below every product. A Responsibly Moshulu section names the tannery certification, factory auditing, sea freight and FSC certified packaging behind that specific item, with a Learn More link rather than a general claim.

Brand Storytelling

Comfort described as three phrases. The brand repeats Unmistakable Comfort, Colour with Character and Real Human Touch across the site, turning its positioning into a short, repeatable set of lines rather than a single tagline.

A purple, illustrated footer. The footer switches to a dark purple background with a cloud illustration, breaking from the white shop pages to give the brand a distinct closing note.

Notable Features

Refer a friend built into checkout. A “Been referred by a friend?” link sits inside the checkout order summary, tying the 15 percent referral offer directly to the purchase flow rather than a separate page.

Charity and sustainability given their own footer column. Alongside standard help links, the footer lists Sustainability and Charity as dedicated pages, distinct from the product level Responsibly Moshulu messaging.

A wide fit range called out by name. Wide Fit Shoes has its own link in the We Can Help footer column rather than being filtered in as an attribute of the main catalogue, giving that sizing option equal billing with delivery and returns information.