The Horse

Updated: September 11, 2026

The Horse is an Australian leather goods label selling bags, from shoulder bags and totes to backpacks, clutches and small leather accessories, organized under named collections including Clementine, Fin and Esme. The brand states its positioning directly as “a refined ease,” and ships internationally with a currency selector covering AUD, EUR, GBP, HKD, JPY and USD. Built on Shopify.

Website Design

Canela and Atlas Grotesk pair a serif with a grotesque sans. Canela, a high-contrast serif, is used for display type, while Atlas Grotesk handles body copy and navigation, a pairing associated with premium fashion branding.

An olive and navy palette replaces the expected all-neutral leather look. Core tones run an olive green (#545540, #4a4b38) and a navy (#272d45), with black and white as the base and a dusty blue (#7596B8) and a yellow (#FFCF2A) used sparingly as accents.

New arrivals and named collections lead the homepage. Clementine, Fin and Esme each get their own presentation rather than being folded into a single bags grid.

Shopping Experience

Navigation is deliberately short. New, Shop and The Brand make up the entire primary menu, a narrower structure than most accessories retailers use.

Six currencies are selectable at checkout. AUD, EUR, GBP, HKD, JPY and USD all appear in the header currency switcher, alongside wishlist and account icons.

Buy Now, Pay Later sits next to standard shipping terms. Flexible payment options are offered alongside free shipping on Australian orders over $200, and a returns and exchanges portal is linked from the header.

A first-order discount is the entry offer. Email signup promises 10 percent off a first order rather than a percentage tied to order size or loyalty tier.

Brand Storytelling

“A refined ease” is the full positioning statement. The phrase is used as the brand’s stated tagline, and the design, spare navigation, serif display type, restrained color, is built to support it.

Products are named, not numbered. Clementine, Fin and Esme read as collection names rather than SKU-style model numbers, giving each range its own identity.

The Brand section carries the company story separately from the shop. Rather than mixing narrative copy into product pages, The Horse keeps its ethos and history on a dedicated navigation tab.

Notable Features

Support hours are stated exactly. Email contact is available weekdays 8am to 4pm AEDT, a specific window rather than a generic response-time promise.

A dedicated Sale section sits inside the Shop menu. It is listed alongside the style categories, shoulder bags, totes, backpacks, rather than surfaced only through a banner.

Customer reviews run through Okendo. Star ratings and review summaries are embedded via the Okendo widget, appearing on both category and product pages.

New arrivals get their own header link rather than sitting inside Shop. Placing New ahead of Shop in the primary menu pushes the newest stock in front of the full catalogue for returning visitors.