TRUE linkswear

Updated: September 11, 2026

TRUE Linkswear sells golf and adventure footwear alongside apparel and gear such as headwear, gloves and socks, with shoe prices mostly between $149 and $244. Shoes carry a Waterproof or Breathable badge and are grouped by terrain and use case such as All Weather Golf, Outdoor Adventure and Wet Conditions. The brand tagline reads “golf gear crafted to enjoy the walk.” Built on Shopify.

Website Design

A lime green nav bar on black. The header runs a black top strip for the shipping message, then a bright lime green bar for Shop, Explore and Sale, with Montserrat set across the wordmark and all navigation.

A neutral grey grid with near-black accents. Product photography sits on light grey card backgrounds (#F9F9F9), with near-black text and buttons (#070707) as the only strong color outside the lime nav bar.

Icon badges over each shoe photo. Waterproof and Breathable labels sit in the top corner of each product image, with green Sale or New Color tags in the opposite corner.

Shopping Experience

Filter and sort on a dense grid. Category pages open with a Filter control and a Sort dropdown over a three-column grid, each card carrying a star rating with review count, a short terrain description and a color count.

A size grid instead of a dropdown. The product page lays every available US size out as a button grid rather than a dropdown, alongside a small colorway thumbnail strip and a black Add to Cart button.

A designer pull-quote beside a spec panel. Below the buy box, a dark panel quotes the design team on the shoe’s construction, paired with a Designed For panel showing weight, heel drop, and slider-style ratings for climate, width and stability.

A returns add-on in the cart summary. Checkout offers a $2.98 Free Returns line item, checked by default, alongside the usual Shop Pay, PayPal and Google Pay express buttons and a one-business-day fulfillment note.

Brand Storytelling

A tagline built around the walk. Positioning copy reads “conditions change, the walk doesn’t,” tying the brand name and golf-course setting into a single line.

Design-team quotes as product copy. Rather than lifestyle copy, individual shoe pages quote the design team directly on materials and technology, such as a Pebax midsole and full-length nylon speedboard.

Notable Features

An accordion-based help footer. NEED HELP groups Return | Exchange, Orders, Shipping and Contact as expandable rows rather than static footer links.

A Clubhouse Blog Series among the Company links. Alongside About TRUE and FAQ, the footer lists a Clubhouse Blog Series and an Event & Corporate Gifting link, extending the brand beyond product sales.

A dedicated Shoe Finder tool. TRUE Shoe Finder is listed in the footer as its own utility, separate from search or standard navigation.