Stan Store Pricing (2025): Which Plan Is Best for Creators?

After comparing ecommerce tools across multiple platforms and analyzing over 200 hours of creator-focused product testing, Stan Store stands out as one of the most streamlined digital storefronts for influencers, coaches, and online educators.

But how much does it actually cost? And more importantly, is Stan Store worth the price compared to other tools?

In a nutshell, Stan Store offers two paid plans, ranging from $29/month to $99/month, depending on the features you need.

It doesn’t offer a free version, but its core pricing is simple and straightforward — and best suited for digital-first creators who sell products and services via TikTok, Instagram, or email.

Stan Store Pricing Plans

Key Takeaways

• The $99/month Creator Pro plan is best value for money if you sell consistently
• The $29/month Creator plan includes most essentials but charges a 5% fee per sale
• Stan Store does not have a free plan or free trial
• Both plans support unlimited sales of digital products and services
• Only the Pro plan includes upsells, automations, embeddable offers, and email marketing tools

How Much Does Stan Store Cost?

Stan Store offers just two pricing tiers, making it much easier to navigate than tools like Shopify or ConvertKit Commerce.

However, choosing the right plan depends on how often you sell and how automated you want your workflows to be.

Stan Creator Plan: $29/month

The Stan Creator plan is the entry-level option and includes the basic tools you’ll need to sell digital products and services online.

While this plan keeps things simple, it still supports a full digital storefront and payment processing.

Features Included:

• Host and sell unlimited digital products
• Offer 1-on-1 coaching or consultations
• Create simple lead magnet opt-ins
• Access basic analytics (visits, clicks)
• Use Stripe to collect payments
• 5% transaction fee per sale

Best For:

• Creators with one or two products
• Coaches testing a new audience
• Freelancers selling PDFs or digital templates
• People just starting out who need a lightweight storefront

Keep in mind, even though this plan costs $29/month, Stan will also take 5% of each sale. If you earn more than $1,400 per month, the math starts to favor the Pro plan.

Stan Creator Pro Plan: $99/month

The Creator Pro plan unlocks everything inside the Stan Store ecosystem, and it’s the plan most professional creators end up using long term.

Features Included:

• Everything in Creator plan
• 0% transaction fees
• Unlimited product listings
• Upsell and funnel builder
• Automated product delivery
• Coaching calendar integration
• Built-in email marketing and broadcast tools
• Embeds for TikTok and Instagram stories
• Custom domain support

Best For:

• High-volume creators earning consistently
• Online coaches and consultants offering multiple services
• Digital entrepreneurs running mini-sales funnels
• People selling through paid ads or email lists

At $99/month, this plan is clearly a bigger commitment.

But if you’re making regular sales, it actually saves you money by eliminating the 5% transaction fee and automating the bulk of your workflow.

Is Stan Store Worth the Price?

Stan Store is designed with one goal in mind: helping creators monetize their audience quickly. It’s not a traditional ecommerce platform. It’s built for speed, not complexity — and that comes with trade-offs.

What You’re Paying For:

• Simplicity: You can launch a storefront in under 30 minutes without tech help
• Mobile optimization: All pages are designed for TikTok/Instagram traffic
• Conversion tools: Upsells, calendars, checkout pages — all pre-built
• No coding or design skills required

But it’s not all upside.

What You’re Missing:

• SEO functionality (no blog, no meta tags, no indexing)
• Full design control or branding options
• Integrations with third-party tools and CRMs
• Affiliate program tools

If you rely on Google traffic or want a highly branded experience, Stan Store might not be the right fit.

Stan Store vs Other Platforms

Let’s compare Stan Store to popular ecommerce and digital product platforms to understand where it stands.

Stan Store vs Shopify

Shopify is better if you’re building a full brand with multiple SKUs, SEO traffic, and paid ads. It’s built for long-term ecommerce businesses that require inventory management, multiple payment options, and third-party integrations.

If you’re setting up a traditional online store, especially with physical goods, Shopify is the better choice by far.

Stan Store is faster and easier if you already have an audience and want to monetize quickly. It strips away complexity and gets you selling in minutes, not weeks.

But it lacks the ecosystem and depth Shopify provides — there’s no native SEO, product variants, or inventory tracking.

For creators selling PDFs, coaching, or courses, Stan Store is the more intuitive option, but it won’t grow into a full-scale ecommerce operation.

Stan Store vs Gumroad

Gumroad is great for starting out, but once you’re doing consistent sales, that 10% fee adds up fast.

For example, if you’re earning $2,000/month, that’s $200 lost to fees — before you’ve even paid for marketing or email tools.

Stan Store’s all-in-one setup makes it easier to scale and automate, especially once you’re offering multiple products or services.

While Gumroad focuses on being hands-off and beginner-friendly, it lacks tools to grow your revenue over time. There’s no funnel builder, upsell feature, or customizable checkout process — all of which are included in Stan Store’s Pro plan (read more about Stan Store vs Gumroad).

If you’re trying to build a sales engine instead of just listing a few products, Stan Store gives you the infrastructure to grow without having to patch together other tools.

When to Upgrade Your Stan Store Plan

If you’re currently on the $29 Creator plan, it’s worth upgrading when you hit about $1,400/month in revenue.

Here’s why:

As your income increases, the transaction fee becomes more expensive than the Creator Pro subscription itself.

Upgrading also gives you automations, email tools, and funnel-building features that reduce your manual workload and help increase your average order value. These tools aren’t just time-savers — they also drive more revenue per customer by enabling upsells, follow-up sequences, and bundled offers.

If you’re already selling consistently, these features can pay for themselves within the first month.

Ecommerce Design and UX: What Does Stan Store Offer?

Stan Store’s design focus is mobile-first, conversion-friendly, and simplified to the point where you don’t have to think about it. That’s great for speed — but not ideal for full brand storytelling.

Pros:

• Designed for mobile-first audiences (TikTok, Instagram)
• Built-in CTA buttons, product blocks, and scheduling modules
• Clean templates that load quickly on mobile

Cons:

• No layout flexibility or design themes
• You can’t control font styles or deep visual branding
• No custom code or plugins

If you want something branded, unique, and visually rich, you’ll hit design limits fast. But if speed and conversion matter most, it works well.

What’s Missing From Stan Store?

While Stan Store checks a lot of boxes, it’s not a perfect fit for every seller. Here’s what you won’t get — even on the Pro plan:

No SEO or Organic Traffic Tools

• Stan pages aren’t indexed by Google
• No blog, categories, or long-form content features
• No meta titles, tags, or sitemap access

No Integrations or APIs

• You can’t connect it with CRMs, third-party email tools, or Zapier
• There’s no app marketplace or developer access

No Affiliate or Team Features

• No built-in affiliate program
• No multi-user access or collaborator roles

These limitations mean that Stan Store works best as a direct-to-audience selling tool — not as a long-term ecommerce platform or scalable content hub.

If your growth strategy depends on organic traffic, SEO, team collaboration, or backend integrations, you’ll eventually need to migrate to a more robust system like Shopify, Webflow, or a custom stack.

Stan Store Features Comparison

Final Thoughts: Is Stan Store Good Value?

If you’re a creator who wants to sell something — and do it fast — Stan Store is one of the most efficient tools out there.

It eliminates all the tech-heavy decisions and gives you a fast path to launching products, booking calls, and making money.

But it’s not for everyone.

Stan Store is best for:

• Creators with growing audiences on TikTok, Instagram, or YouTube
• Coaches offering digital services or online programs
• Side hustlers testing their first offer
• Solopreneurs who don’t need full-scale websites

Stan Store is not ideal for:

• Traditional ecommerce sellers needing inventory management
• Brands relying on organic SEO traffic
• Teams or businesses requiring collaboration and integrations
• Long-term content marketers who need blogging tools

For many creators, the $99 Creator Pro plan is the best value — especially once you’re selling consistently.

It removes the transaction fee, saves time with automations, and adds tools like email broadcasts that can increase your revenue over time.

If you’re still early in your journey, the $29 plan can be a great starting point, but it’s worth watching your monthly revenue closely. Once you pass that $1,400 mark, upgrading pays off quickly.