Shine+

Shine+ is an Australian nootropic drinks brand, trading as Mind Water Pty Ltd, selling canned energy and hydration drinks in 250ml, 330ml and 500ml formats plus mixed cases, bundles, a tote bag and gift cards. Twenty-four listings run from $49.00 to $229.99. Built on Shopify.

Website Design

Pale blocks, one tint per section. The page alternates white and near-white grounds with soft fills, a #CDFEE1 mint, a #DEE6FF pale blue and a #FFF8DB cream, against a #303030 charcoal used for dark panels. Accents are a #fdb725 amber and a #8051FF purple.

DM Sans with Libre Franklin. Body copy is DM Sans in regular and semibold, with Libre Franklin bold carrying headings, and display lines set in capitals.

Marquees instead of hero copy. “AUSTRALIA’S FIRST NOOTROPIC DRINK” repeats across a scrolling band twenty times, and a second marquee in the footer carries the Cronulla Sharks partnership line.

Shopping Experience

Three ranges, one picker. A FIND YOUR SHINE block splits the catalogue into ENERGY, CHARGED and HYDRATION, matching the Shop menu, which also breaks out Bundles, Mixed Cases and Glass Bottles.

Cases, not singles. Everything is sold by the carton: 12 x 330ml at $49.00, 24 x 250ml at $74.00 to $76.00, and 12 x 500ml at $55.00 to $62.00, with bundles from $105.00 to $229.99. Sale bundles print the regular price and a Save percentage.

Claim panels above the description. Product pages open with a short list, Zero Sugar, Natural Caffeine, Signature Nootropic Blend, Gluten Free, Vegan and Australian Made & Owned, then accordions for Ingredients and Shipping information, which spells out free shipping in Victoria, $10 to most metro areas and $20 regional.

Subscription consent at the button. The Add to cart panel carries an explicit line agreeing to the cancellation policy and to recurring charges before a deferred or subscription item can be placed.

Brand Storytelling

The formula is laid out as a diagram. Named ingredients are paired with their claimed function: ginkgo biloba to memory and mental processing, L-theanine to focus and cognition, yerba maté to sustained energy, with caffeine quantified at 80mg in the 250ml can and 160mg in the 500ml Charged.

Electrolytes get the same treatment. Sodium, potassium, magnesium and calcium each carry a one-line role on the Hydration range, under a FEEL GOOD, PERFORM BETTER heading.

Education pages sit in the navigation. WHAT ARE NOOTROPICS and WHAT ARE ELECTROLYTES sit under About Us alongside the FAQs and the blog.

Notable Features

A sports partnership woven into the catalogue. The brand is the official hydration partner of the Cronulla Sharks, which puts a shark emoji on the Hydration menu item and produces bundles named Sharks Ultimate Fuel and Hydrate Like a Shark.

Two-market currency switching. A picker toggles between Australia (AUD $) and United Kingdom (GBP £), with tax stated as included in the displayed price.

Subscriptions and a store locator. Subscriptions have their own menu item with a How Does It Work page and a customer login, and the footer carries a Store Locator for stockists.