VYBES

Updated: September 14, 2026

VYBES is a Los Angeles beverage brand built on a single product line: 12 fl oz mood drinks carrying 300mg of magnesium glycinate per bottle, sold in six flavours as 12-packs at $59.88 or as a mixed pack from $29.94. Two branded caps are the only other items in the catalogue. Products are described as organic, vegan, non-GMO and made in California. Built on Shopify with a custom theme.

Website Design

A paper and ink palette. The theme token file sets a warm off-white paper at #F4EFE7 with deeper #ECE5D8 and #E0D8C8 steps, ink at #161616, and a coral accent running from #F2867C down to #C84B3F for links and primary buttons. The header sits on white and the footer inverts to the ink value.

A colour assigned to every flavour. Each flavour has its own token trio: blueberry #B4D4E2, peach #F0C9C9, strawberry #F0554C, blackberry #18130F with a #C9A86A highlight, blood orange #F4701C and passionfruit #F4B73E. Cards and sections take their ground from whichever flavour is in view.

Favorit with a serif and a script. Favorit carries display and body copy in light, regular and bold, with a lining variant for figures. PS Times supplies a serif setting and Allura a script face, both used sparingly.

Shopping Experience

Nine products, six of them flavours. The catalogue holds the six flavours, a mixed pack and two caps. Cards give the price and a two-word flavour descriptor such as Deep + tart or Bright + cooling, in place of a tasting note.

Subscription framed as a plan. The buy box offers a one-time purchase or a recurring plan at a 15% or 20% discount, with plan deliveries shipping free every four weeks and one-time orders charged a $4.95 flat rate.

Nutrition panel inside the image carousel. A full nutrition facts block covering calories, carbohydrates, sugars, sodium and the 300mg magnesium figure at 71% daily value sits in the product gallery with the ingredient list, rather than in an accordion.

Ratings carried at the top. A 4.8 average across 2,486 reviews appears at the top of the homepage and of product pages, with per-flavour counts beneath, 218 on Blueberry Mint.

Brand Storytelling

One mechanism, explained three times. The homepage states that 68% of Americans miss the recommended magnesium intake, that a bottle supplies 71% of the daily value, and that two to four weeks is the typical repletion window. The product page and the FAQ then restate the same argument.

Plain answers in the FAQ. Questions cover what happens on a missed day and why the effect takes a month, and are answered without hedging.

Notable Features

A camera experiment on the homepage. Try Mood on Camera opens the device camera, overlays a bottle and a mood line, and states that the feed never leaves the device unless a clip is saved.

A guarantee tied to the ritual. Every 12-pack carries a refund promise if a bottle a day for 30 days produces no change, with nothing to send back.

Retail and ambassador routes in the footer. Find a store, Become an ambassador and Retailer login sit beside the subscription management link.