Sunday

Updated: September 11, 2026

Sunday sells custom lawn care and pest control, built around a soil and yard analysis quiz that produces a subscription plan of fertilizer, seed and pest treatments applied through a garden-hose attachment. The homepage states the target directly: “Grow a yard you love” and “the lush green lawn of your dreams, without all the toxic stuff,” positioning the brand for homeowners who want a DIY lawn program without glyphosate, imidacloprid, bifenthrin or trifluralin. The site is a custom-built storefront, based in Boulder, Colorado.

Website Design

A green-and-cream palette. CSS custom properties define a spread of greens, from a forest-toned accent (#31815a) to a brighter leaf green (#3fa975) and a clay tone (#106039), set against a cream background (#fffdf2) and a near-black (#001c0e) used for text and the header logo.

Two type systems in play. Body copy is set in Inter, a sans-serif, while the site defines Poppins as its default heading font and also loads an Adobe-hosted serif, Aesthet Nova, for headings under certain conditions, suggesting the brand is running a font treatment between a clean sans and a softer editorial serif.

A search-first header. The top navigation leads with a search prompt reading “What can we help you find today?” alongside sign-in and cart icons, ahead of the main links for Custom lawn plan, Custom pest plan and an ingredients page.

Shopping Experience

The plan starts with a quiz. Rather than browsing a catalogue first, the primary path is a yard analysis quiz that factors in soil and climate to build a custom lawn or pest plan, with plans starting at $55 and free shipping.

Subscription over one-time purchase. The core offer is a recurring plan of shipped applications rather than single SKUs, though a general shop section and an ingredients page sit in the main navigation for shoppers who want to browse products directly.

Reviews as a trust layer. The homepage cites a 4.3-star rating across more than 10,000 reviews, used to support the claim that the program works without the higher-toxicity chemicals found in conventional lawn treatments.

Brand Storytelling

Family-and-pet framing from the outset. The site’s stated premise is that the company is “fans of things like kids and puppies,” and built lawn care that works without the harsher chemicals typically used on turf, tying the product directly to a safety-first household audience.

An ingredients page as proof. Rather than a general claim, the navigation includes a dedicated “See our ingredients” link, naming the specific compounds the formulas avoid, which puts the safety pitch in front of shoppers before they buy rather than only in marketing copy.

Notable Features

A yard-specific quiz flow. The homepage is built around an address or zip-code entry point that feeds into the custom plan quiz, personalizing the product before checkout rather than after.

Neighbor and seasonal messaging. Page assets reference a neighbor-impact section and seasonal promotional banners, suggesting the site adapts its homepage messaging to location and time of year.

A hose-end application format. The product itself is described as applied via a hose attachment, a delivery method the site treats as a feature worth explaining rather than an incidental detail.