I’ve Tested and Reviewed GemPages and PageFly: Which Is Best for Selling?

GemPages and PageFly are two of the most popular Shopify page builder apps. If you’re building a custom storefront, optimizing product pages, or launching high-converting landing pages, it’s likely you’ve come across both options. But how do they compare?

GemPages vs PageFly: Quick Verdict

GemPages – Best for marketers focused on conversions and A/B testing (Great for landing pages and CRO)

PageFly – Best for speed, SEO, and structured layouts (Ideal for large catalogs and SEO-focused stores)

After carefully reviewing each platform and analyzing their tools, pricing, and performance, I can confidently say this: GemPages is better for marketers and conversion-focused sellers, while PageFly wins for speed, structure, and developers who want more control.

In this review, I’ll compare GemPages and PageFly across key areas such as pricing, design freedom, performance, SEO, integrations, and CRO features — so you can choose the builder that best supports your business goals.

Key Takeaways

• GemPages and PageFly both offer free plans, but GemPages includes A/B testing and CRO tools on higher-tier plans
• PageFly is faster and better optimized for SEO out of the box
• GemPages supports drag-and-drop layouts without restrictions, making it ideal for visual designers
• PageFly works best for structured, scalable design with performance in mind
• Both integrate with key Shopify apps like Klaviyo, Loox, and Google Analytics
• GemPages includes built-in heatmaps and testing, while PageFly requires external tools
• GemPages allows full editing of product pages — PageFly only offers this on paid plans

Quick Verdict: GemPages vs PageFly

1. Pricing: PageFly Is More Budget-Friendly

Both GemPages and PageFly offer free plans to test out their builders, but their premium pricing structures differ.

💵 GemPages Pricing (USD)

💵 PageFly Pricing (USD)

In addition to the pricing tiers listed, it’s worth noting that GemPages bases its higher-tier plans on optimization tools, not page count. This structure benefits stores focused on long-term conversion rate improvement, rather than just building out volume.

Its Optimize plan, for instance, unlocks deeper analytics and page testing — essential for high-traffic landing pages. For enterprise businesses managing multiple storefronts or campaigns, the $199/month plan may seem expensive, but it provides access to advanced tools that reduce the need for third-party plugins.

PageFly’s model is more straightforward: you pay for page publishing capacity, not features. That simplicity makes it easier to predict costs as your store scales.

Many merchants appreciate the flexibility of having unlimited elements, even on lower-tier plans, especially when building collection or product pages with reusable sections.

Verdict:
If you’re price-sensitive and want more pages for less, PageFly is the better value. But if you’re looking for built-in conversion tools like A/B testing, GemPages justifies its higher pricing for growth-focused brands.

2. Ease of Use: GemPages Is Easier for Beginners

If you’re not technical, GemPages gives you a more intuitive experience right out of the box.

✅ GemPages: No-Code, Visual Design

• Drag-and-drop builder with complete design freedom
• No grid system or rigid structure — move elements anywhere
• Easier for non-designers to build polished pages

✅ PageFly: Grid-Based Precision

• Section and column-based layout
• More structure and alignment options
• Can feel limiting for creatives, but preferred by developers

GemPages is ideal for users who want creative freedom without relying on code. It supports freeform page design, so you’re not confined to pre-set containers or rigid layout structures. Whether you want to place text beside a floating image or design a custom CTA, GemPages makes it possible with zero code.

PageFly, while more structured, offers reliability in layout consistency. The column and section-based model is familiar to developers and ensures designs remain clean across devices.

It’s slightly more technical to use, but better for teams who need repeatable templates and precise alignment.

Bottom Line:
GemPages is the easier platform to start with, especially if you want to build quickly without touching code. PageFly offers more precision but has a steeper learning curve for advanced customization.

3. Design Features: GemPages Offers More Creative Freedom

Both tools come with pre-made templates, but GemPages gives you more creative flexibility.

GemPages Design Tools

• Dozens of pre-built sections (hero, testimonial, pricing)
• Conversion-focused templates (e.g. landing, opt-in, sales)
• Control over every element’s size, spacing, and placement

PageFly Design Tools

• Over 100 templates for product, collection, and landing pages
• Follows a grid-based layout for structure
• Clean, professional designs ideal for traditional ecommerce

GemPages feels like a true canvas for designers. You can position elements anywhere on the page, layer visuals, and add custom interactions like fade-ins, hover states, or countdowns. This kind of control is perfect for building high-converting landing pages that don’t feel templated or rigid.

PageFly’s approach is more functional. It ensures that layout elements stay aligned, especially when viewed across devices.

While its design features are more limited visually, its templates are polished and professional — great for consistent branding or launching multiple store pages with similar styling.

Verdict:
GemPages is more flexible for creative and branded page designs. PageFly offers more structure, which may be preferred for fast deployment across multiple SKUs or larger product catalogs.

4. Performance and Page Speed: PageFly Wins

One of the biggest trade-offs in any page builder is speed. Extra scripts and animations can hurt load times and SEO — so how do these two compare?

PageFly: Speed-First Builder

• Clean code and fewer dependencies
• Loads faster on mobile and desktop
• Optimized for Core Web Vitals

GemPages: Feature-Rich but Heavier

• More scripts, heavier files
• Slower out of the box, but can be optimized
• Best suited for ad traffic or email landing pages

PageFly’s lean codebase ensures better performance across most devices, especially mobile. Because it doesn’t rely heavily on extra scripts or third-party widgets, your site stays fast even as it scales. This makes a noticeable difference when targeting SEO or organic traffic where speed directly impacts rankings.

GemPages prioritizes visual richness, but this often means adding extra weight to your pages. For example, if you’re using interactive elements, background videos, or popups, those will slow down load times unless optimized.

That said, GemPages does offer settings to lazy-load content or compress images — but it’s manual work.

Winner:
If speed and SEO performance are priorities, PageFly is the clear winner. GemPages can be optimized, but it requires more effort and manual setup.

5. Conversion Features: GemPages Has Built-In A/B Testing

If your goal is to increase conversions, GemPages comes with tools that PageFly doesn’t offer out of the box.

GemPages CRO Features

• A/B testing without extra apps
• Heatmaps and scroll tracking
• Conversion-focused blocks (e.g. timers, sticky CTAs, upsells)

PageFly CRO Features

• No native A/B testing
• Requires tools like Google Optimize or VWO
• Focuses on layout, not testing or analytics

GemPages was clearly designed with conversion-focused marketers in mind. From built-in A/B testing to visual heatmaps, it lets you track how users interact with different sections of the page and optimize based on real behavior — without paying for third-party software.

PageFly does not currently support native testing or heatmaps. While you can integrate external CRO tools, this adds setup time, complexity, and extra monthly costs. For ecommerce stores running frequent sales pages or ad campaigns, the lack of native testing is a noticeable gap.

Conclusion:
For brands running paid ads or email funnels, GemPages offers a major advantage with built-in CRO tools. PageFly relies on integrations for this level of insight.

6. SEO Capabilities: PageFly Is Better for Organic Search

SEO is often an afterthought when building with page builders — but it shouldn’t be. Here’s how each stacks up for search performance.

PageFly SEO Benefits

• Fast load speeds improve crawlability
• Clean HTML structure helps indexability
• Control over title tags, meta, and canonical URLs

GemPages SEO Features

• Meta tags and image alt support
• Pages index slower due to heavier code
• Best used for non-organic landing pages (e.g. PPC)

PageFly is the better option if SEO is central to your ecommerce strategy. Its lighter structure, faster load times, and built-in schema markup help Google understand your content more clearly — which is essential for ranking product and category pages.

GemPages offers SEO basics like meta tags and alt text, but due to heavier page weight and lack of native schema, it’s more effective when used for traffic that doesn’t rely on organic search — such as Facebook ads, email marketing, or paid media.

Verdict:
If organic search is key to your growth, PageFly will give you faster results. For high-converting pages in paid traffic campaigns, GemPages is still a strong option.

7. App Integrations and Ecosystem

Both builders offer integrations with top ecommerce tools, but focus on different user needs.

🧩 GemPages Integrations

• Klaviyo, Google Analytics, Facebook Pixel
• Built-in popup tools and conversion add-ons
• AI assistant can generate designs from URLs

🔌 PageFly Integrations

• Printful, Loox, Judge.me, ReConvert
• Deeper integration with Shopify Flow
• Works well with native Shopify themes and metafields

GemPages is especially strong in the CRO ecosystem, offering built-in popups, smart triggers, and behavioral analytics. These are essential tools for marketers who want to segment users, show exit-intent offers, or time their CTAs perfectly.

PageFly, while less focused on CRO, integrates beautifully with Shopify’s native ecosystem — including Shopify Flow, Print-on-Demand tools like Printful, and loyalty programs. It’s a better choice if your tech stack relies heavily on automation, warehousing, and fulfillment.

Bottom Line:
Both tools support the most popular Shopify apps, but GemPages leans into CRO and AI, while PageFly is better for operational apps, logistics, and back-end scale.

How We Test Shopify Landing Page Builders

We’re not just reviewers — we’re active Shopify experts who work directly with store owners every day. At ecomm.design, our team includes Shopify developers, designers, and CRO specialists who build and optimize ecommerce stores across a wide range of industries. That firsthand experience is what powers every test and comparison we publish.

To compare Shopify landing page builders like GemPages and PageFly, we took a hands-on, practical approach.

These tools were tested in real Shopify store environments — not just demo accounts. We worked with live data, custom product pages, and marketing funnels to see how each builder performs when it actually matters: in the wild.

In 2025, we ran over 200 hours of testing and implementation across multiple client stores and internal builds. Each builder was evaluated based on real-world use cases — from launching new collections to building full-scale product landing pages for ad campaigns.

Our Testing Criteria

We scored each builder across seven key areas, weighted by how important they are to actual store owners:

• Conversion Features – 30%
  We tested A/B testing tools, sticky CTAs, timers, popups, and more to see how each builder supports growth.
• Ease of Use – 20%
  We evaluated how intuitive each builder is for non-technical users, including clients with no design experience.
• Design Flexibility – 15%
  We explored the full range of customization options, templates, layout tools, and responsive controls.
• Performance & Page Speed – 15%
  Using tools like Google PageSpeed Insights and Lighthouse, we tested how well each builder performs on mobile and desktop.
• SEO Capabilities – 10%
  We checked support for meta tags, schema markup, clean code, and indexing behavior.
• App Integrations – 5%
  We assessed how each builder works with popular Shopify tools like Klaviyo, Loox, and ReConvert.
• Pricing & Value – 5%
  We compared pricing structures based on features, scalability, and long-term ROI.

Our insights aren’t based on theory — they come from using these tools on real stores, with real products and customer data. Every builder we review is tested as if we were using it to grow one of our client’s businesses — because in many cases, we are.

This comparison was produced by the ecomm.design team, combining the input of developers, CRO strategists, and Shopify merchants we support daily. That means you’re getting recommendations built on hands-on experience, not just surface-level features.

Final Verdict: GemPages vs PageFly — Which One Is Best for Your Shopify Store?

Both GemPages and PageFly are excellent page builders for Shopify, but they’re built with different types of users and goals in mind. Choosing between them depends entirely on what your store needs today — and where you’re planning to take it in the future.

Choose GemPages if…

• You want visual design freedom
• You focus on CRO and testing
• You don’t want to code
• You run landing pages or funnels

GemPages is perfect for store owners who want to build high-converting pages without relying on a developer. It’s especially well-suited for marketers, solopreneurs, or CRO agencies who need flexibility to test layouts, run A/B campaigns, or use visual heatmaps to fine-tune performance.

Its drag-and-drop editor gives you full creative control, and its built-in CRO tools (like timers, popups, and sticky CTAs) mean you don’t need to stitch together five different apps to build an optimized sales page.

If you’re running traffic from Facebook Ads, email campaigns, or influencers — and you want to quickly launch, test, and improve landing pages — GemPages gives you the freedom and power to do that fast.

While it’s heavier in code and less SEO-optimized out of the box, that’s often a fair trade-off when you’re focused on paid traffic and conversions.

Choose PageFly if…

• You want structured layouts
• You care about SEO and speed
• You’re comfortable with HTML/CSS
• You manage large product catalogs

PageFly is better suited for brands that want structure, speed, and scalability. It’s especially valuable for developers, agencies, or ecommerce managers building out full storefronts with dozens or hundreds of product or collection pages.

PageFly’s templates are clean, its performance is stronger across Core Web Vitals, and it integrates neatly into Shopify’s ecosystem. If your strategy relies heavily on organic search traffic, this builder will help you keep things lean, fast, and indexable.

While PageFly lacks native A/B testing or CRO features, it gives you more long-term control and layout consistency. It’s also cheaper if you simply need to publish lots of pages — which makes it great for stores with large inventories or more technical teams.

Side-by-Side Summary