I’ve been building Shopify stores since 2012—custom themes, performance tuning, headless builds, app development, the whole lot.
When Shopify announced Horizon in Editions Summer 2025, I didn’t roll my eyes like I usually do during big releases. I was actually excited.
After building Shopify apps and themes for more than a decade, I could see right away that Horizon wasn’t just an upgrade. It was Shopify finally catching up to where design, performance, and customisation need to be in 2025.
Choosing the right Shopify theme isn’t just a design decision. It’s a business one — and one that affects speed, conversions, SEO, and long-term scalability.
I’ve spent over a decade building custom Shopify themes, developing apps, and helping everyone from first-time founders to multi-7-figure brands grow on Shopify.
I’ve seen behind the curtain of what works — and what quietly wrecks stores from the inside.
If your theme looks slick but loads slowly, kills conversions, or breaks when you try to scale… it’s not helping your brand — it’s holding it back.
I’ve run and audited enough Shopify stores to know this: most people have no clue what’s really broken in their setup.
The traffic might look decent. The store feels OK. But the numbers don’t lie — something’s off.
Whether you’re running a small product line or scaling a niche empire, doing a proper Shopify audit isn’t optional. It’s how you spot issues before they snowball.
Here’s how I personally run a Shopify store audit — the exact process, tools, and questions I ask every time.
If you’ve been selling on Etsy for a while, you’ve probably noticed a few things:
This is where Shopify comes in.
When you move to Shopify, you’re no longer dependent on someone else’s platform. Instead, you have full ownership over your store, branding, marketing, and customer relationships.
For many Etsy sellers, it’s the natural next step to grow their business and build a sustainable brand.
Over the past 10+ years, I’ve helped countless sellers migrate to Shopify. I’ve also developed Shopify apps, so I’ve seen the platform from every angle.
Moving an online store to a new platform is a high-stakes move. Get it wrong, and you could lose years of SEO work, traffic, and revenue overnight. But get it right, and your store will be faster, more scalable, and more profitable.
I’ve been a Shopify developer for over a decade, built 3 Shopify apps, and migrated 100+ stores. I’ve seen everything—from businesses losing 60% of their organic traffic due to bad redirects, to companies doubling their revenue after a seamless Shopify migration.
This guide will take you through every step of the process, ensuring you don’t lose rankings, customers, or sales.
Let’s get started.
The Dawn Shopify theme is arguably the most popular free theme ever created by Shopify – and certainly one of the most well-known themes I’ve ever used.
That might seem difficult to believe, given it’s somewhat unimpressive rating on Shopify’s theme store.
However, I’ve used this theme several times myself, when creating stores for other Shopify merchants, and I can say it has a lot of unique benefits.
As Shopify’s first “source available reference theme” for Online Store 2.0, Dawn is flexible, reliable, and fast.
So, is it the right theme for your online store?
If you’re looking for the fastest Shopify themes available in 2025, you’re in the right place.
While there’s more to designing an incredible ecommerce store than ensuring your pages can load quickly, speed is a major factor.
How quickly your site loads affects everything from your customer’s experience on your site, to your search engine rankings.
Fortunately, we’ve done the hard work of testing hundreds of Shopify themes for you, to help you pick the fastest options out there.
Over more than a decade as a Shopify developer, I’ve tested hundreds of different Shopify themes, from the simple, free options, to the more advanced premium themes.
The Loft theme – which I’m reviewing today, is one of the best options I’ve tried for promotion-focused brands.
It doesn’t just look fantastic, it comes packed with handy features that make it easy to attract the attention of buyers, and increase conversions.
Here, I’ll give you a behind-the-scenes look at the pros and cons of this premium theme, to help you decide if it’s right for you.
I’ve been building Shopify apps and themes for over 10 years. Built three apps that scaled thousands of stores. Helped brands go from struggling to six-figure months.
And let me tell you—spotting a Shopify store is like second nature to me.
Follow these steps and you’ll always know if a website uses Shopify—whether you’re doing competitor research, looking for inspiration or just curious.
This is a question I get asked all the time by my clients: “How do I add custom fonts to my Shopify store?”
Whether you’re trying to match your brand’s vibe or just want something that makes your store stand out, adding custom fonts is one of the easiest ways to give your site a unique look. And trust me, it’s not as complicated as it sounds—I’ll break it down for you step-by-step.
Moving to a new platform can be daunting but moving your SureCart store to Shopify doesn’t have to be. As someone who has helped many businesses make this move—and with three Shopify apps under my belt—I know the process inside out.
In this guide I’ll take you through every step of the journey from preparing your data to launching a fully optimised Shopify store. Let’s make this transition smooth, stress-free and successful.
I’m a Shopify developer with over 10 years of experience building Shopify apps, themes, and helping clients like you migrate their stores seamlessly to Shopify.
Over the years, I’ve developed three successful apps currently in the Shopify App Store and worked on countless migrations, so I understand the challenges and concerns business owners face during this process.
Let me guide you through how to migrate your Shopline store to Shopify step by step, ensuring it’s done right the first time.
