
I’ve run and audited enough Shopify stores to know this: most people have no clue what’s really broken in their setup.
The traffic might look decent. The store feels OK. But the numbers don’t lie — something’s off.
Whether you’re running a small product line or scaling a niche empire, doing a proper Shopify audit isn’t optional. It’s how you spot issues before they snowball.
Here’s how I personally run a Shopify store audit — the exact process, tools, and questions I ask every time.