The Best HTML Templates (Free and Paid) to Use in 2024

The best HTML templates, and CSS templates are a valuable tool for any business owner looking to make a lasting impression online.

In the past, creating a truly iconic website meant using huge amounts of code to shape every aspect of your site, from page structure to menus.

Now, the best HTML and CSS templates make it easier for anyone to create a professional-looking website, with minimal effort.

However, with so many options out there, it can be difficult to separate the most valuable templates, from their sub-standard alternatives.

Fortunately, we did the hard work for you, testing out template options, experimenting with features, and even gathering insights from our ecommerce customers to create this simple list.

Free or Paid: Which Option Should You Choose?

Every business owner wants to save money. Free HTML templates are a popular options for small companies and startups who want to minimize their startup costs.

However, as we often remind our clients, paid templates can save you more money in the long-term.

Paid templates do offer a handful of unique benefits over their free alternatives, from more advanced features, to SEO-friendly structures, and even better overall performance. So, how do you choose between a free, or a paid template?

When to Use a Paid HTML Template

Ultimately, we think paid templates are the best option for most companies. Although you’ll spend a little more on your template initially, you’ll also be able to access a wider range of features and more customization options.

This could save you extra money paying for design and development help, or integrations as your business begins to scale.

Paid templates usually also include more comprehensive documentation, so it’s a little easier to understand how the elements of your template work, and resolve any problems that might emerge.

Plus, many premium templates come with lifelong access to ongoing updates and support, so you don’t have to worry as much about patching or maintaining your template code.

Perhaps most significantly, paid templates give you an opportunity to really differentiate yourself from the countless other websites in your niche.

More customization options, greater performance and loading times, and even in-built search engine optimization features can give you an edge.

When to Use a Free HTML Template

Generally, we only recommend free templates to much smaller businesses and startups. Since free templates aren’t as scalable or feature-rich as their premium alternatives, you’ll be limited in what you can really do to make your site stand out.

However, if you only need basic things, like a responsive website structure, and simple customization options (such as the ability to change colors and fonts), a free template may be a good option.

Keep in mind, many of the best HTML template options have both free and paid versions. So you can always consider experimenting with the “free” version of a template before you upgrade to something more advanced when your business grows.

The Best HTML and CSS Templates: Paid Options

There are countless premium HTML and CSS templates available to business owners today. Plus, you always have the option to work with a professional to build a custom template from scratch. So, how do you choose the right option?

We selected the following paid templates based on their overall performance, functionality, and value for money. We also carefully assessed their reputation in the digital market by tracking down case studies, testimonials, and reviews. Let’s dive in.


divi - free html templates

Technically, Divi is a lot more than just a HTML template. It’s one of the most popular WordPress themes in the world, combined with a convenient set of page-building tools.

Divi replaces your standard WordPress editor with a user-friendly interface that makes it easier to create spectacular, and unique website designs. The WYSISWG template and editor includes:

  • A comprehensive layout library
  • Responsive editing and drag and drop building tools
  • Dozens of unique page elements and thousands of design options
  • Inline text editing
  • Undo, redo, and revision tools
  • Global elements and signs
  • 200+ full website packs for every industry
  • Custom CSS control

Pricing: The standard Divi template and no-code builder is available for $89 per year or $249 for a lifetime license. There’s also the “Divi Pro” solution with unlimited cloud storage, AI tools, and VIP support, for $287 per year or a $729 one-off payment.


One of the cheapest options on our list of the best paid HTML templates, the Hub template only costs $12, but it offers significant advantages over many free alternatives.

Created by Liquid Themes, Hub HTML is compatible with all of the top browsers, including Chrome and Edge, and it comes with a variety of mix-and-match section blocks to explore. The Hub template includes:

  • A versatile collection of designs for every industry
  • Modular components for banners, content boxes and more
  • Exceptional lightweight performance and loading speeds
  • Responsive web design for mobile
  • Mega menu and grid-based layout support
  • Comprehensive code editing options
  • 60+ demos and 100+ inner pages

Pricing: The full Hub multi-purpose responsive template collection only costs $12 for a regular license. However, you can also access an “extended license” for $1,100. We recommend this extended license option for web design agencies.

Metronic HTML

Metronic - free html templates

One of the most developer-friendly HMTL template and toolkits, Metronic is the world’s best-selling Bootstrap admin template.

It’s earned more than 7,700 5-star reviews, and it’s constantly being updated with new features and capabilities. The template package comes with 60 demos for different use cases, like email marketing apps, or ecommerce sites. It also features:

  • CSS and JavaScript editing options
  • The Webpack Module bundler
  • Gulp task automation
  • NPM Package management
  • Dynamic HTML templates
  • Calendar integrations
  • Fully scalable functionality and build management
  • An all-in-one UI designer

Pricing: Pricing for Metronic starts at $49 for a regular license, or $969 for an extended license. You can also extend support for the template to 12 months for an extra price of $39.38.

Seppo Corporate One Page

Seppo - free html templates

If you’re looking for a straightforward and convenient HTML template for a one-page website or store, Seppo could be the ideal solution.

This fully-responsive template includes dozens of different HTML demo website templates, suitable for any industry or portfolio. It’s also compatible with all modern browsers and mobile devices. Features include:

  • Portfolio content loading via Ajaz
  • Parallax and smooth scroll
  • Multiple images and carousel slider sections
  • Simple text sliders and Google web fonts
  • PHP contact and subscribe forms
  • Full customizations for colors and components
  • Comprehensive documentation

Pricing: The Seppo template costs $14 for a regular license, with 6 months support from CocoBasic. Alternatively, you can purchase an extended license for $700.

Sprint Minimal

Sprint - free html templates

This is one of our favorite modern and minimalistic HTML templates. Fully responsive, and built in Bootstrap, Sprint Minimal features optimized code, for excellent loading speeds, a simple and easy-to-use interface, and its own working contact from.

Plus, it allows companies to implement amazing CSS3 effects and animations into their sites with minimal effort. Other features include:

  • Google maps support for local companies
  • Font awesome icons
  • Google web fonts
  • A filterable portfolio
  • Working contact forms
  • Extensive documentation
  • Top notch customer support

Pricing: A regular license for Sprint Minimal will cost you $49 and comes with access to future updates, but no technical support. An extended license costs $850, with end-to-end support and more license controls.

The Best Free HTML Templates

Though we think free templates are a little limited compared to their premium alternatives, there are still a handful out there that could be a good option for beginners.

We Work Tirelessly

We-work-tirelessly - free html templates

Available for both Windows and Mac, the “We work tirelessly” template is simple but effective, with a compelling grid design.

It features the simple drag and drop Nicepage editor, so you can customize your site’s appearance according to your specific needs. Plus, you can adjust colors, fonts, layout, and images, as well as other design elements.

Although this template isn’t packed with additional features, we still like how easy it is to use, particularly for beginners. Plus, it’s responsive, so it can work with devices of all sizes.

Fresh Healthy and Tasty

Fresh-healthy - free html templates

Ideal for those in the food and hospitality sector, the Fresh, Healthy and Tasty template is another completely free, and fully responsive HTML template.

We particularly like this template for one page websites, if you’re looking for something minimalistic, but eye-catching.

The Nicepage HTML builder makes it easy to drag and drop sections wherever you need them, and you can edit your text, fonts, colors, layouts, header, and footer too.

Take Advantage

Take-advantage - free html templates

We’d recommend this free HTML template for portfolio websites, or creative sites owned by artists and photographers. It’s great for showcasing high-quality photos in a grid-style design.

Plus, like most Nicepage templates, it’s fully responsive, and comes with the Nicepage drag-and-drop editor for customization.

You don’t need any coding knowledge to use this template, and you can use it alongside a range of website builders, including WordPress and Joomla.

Atomic Free Framer

Atomic - free html templates

Atomic is a fantastic landing page template for Framer, specifically intended for companies creating one-page sites. It stands out for it’s attractive dark color palette, and fresh, modern, appearance.

The template comes with everything you need to maximize conversions too, such as spaces for FAQs, testimonials, and call-to-action buttons.

You can even showcase social proof buttons in an attractive carousel. However, there aren’t a lot of options for changing visual elements and fonts.

The Best HTML and CSS Templates for 2024

Hopefully, this list has given you some inspiration to work with if you’re looking for a high-quality template, either free or paid, for your new website.

Remember, we do recommend choosing a premium template if you want more flexibility and functionality.

However, if you’re just getting started, a free template can be a great way to start experimenting with your design options.


Where to get HTML templates

You can find HTML templates on a range of sites, including ThemeForest, Colorlib, Nicepage, and TemplateMonster. We recommend looking at all of your options carefully.

Plus, it’s worth choosing a template you can upgrade when your business grows.

Can you download HTML templates for free?

There are some free templates out there if you’re on a limited budget. However, they usually won’t have the most features, or the widest range of customization options. If you want to upgrade your site’s appearance and functionality, consider choosing a premium alternative.

How do I make my HTML page beautiful?

Most of the top HTML templates will come with a variety of blocks and components you can use to adjust the appearance of your site’s design. Experiment with layouts and make sure everything matches your brand. Don’t forget to consider user experience.

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