
For anyone looking to start selling online without having to switch to a whole new ecommerce platform, Ecwid is a great option.
Unlike fully-fledged ecommerce builders like Shopify or BigCommerce, Ecwid thinks more like a plugin – something that lets you add a shopping cart and product catalog to your existing website, whether you’re using WordPress, Wix, Squarespace or even a basic HTML page.
I tested Ecwid across a bunch of different environments – including WordPress blogs, portfolio sites and basic business pages – to see how it stacks up when it comes to setup, ease of use, sales tools, customization and long-term viability.
This review breaks down everything I found, from the moment I set it up to its feature performance, so you can decide if Ecwid is right for your business goals.











