Funnelish and GemPages are two popular tools for ecommerce store owners — but which one should you choose?

We spent over 150 hours researching, comparing, and testing both platforms to bring you a clear recommendation.

From building beautiful Shopify pages to optimizing sales funnels, both tools offer strong features. But they serve very different purposes.

If you want more design control and brand customization, GemPages comes out ahead.

But if you’re running paid traffic and need to improve conversion rates, Funnelish is a better fit.

This guide compares both tools on pricing, design features, performance, ease of use, and more — to help you decide which one suits your store best.

Funnelish is an ecommerce funnel builder built specifically for physical product sellers, offering checkout customization, seamless upsells, and improved PayPal syncing to help store owners scale revenue without leaving Shopify.

After spending the last year testing Funnelish across multiple ecommerce projects — from dropshipping stores to one-product brands — I’ve put together this review to give you a full breakdown of what works, what doesn’t, and whether it’s the right tool for your store.

In this review, I’ll look closely at Funnelish’s features, templates, pricing, and user experience so you can decide if it fits your business needs.

Shopify and Lightspeed are two of the most well-known ecommerce platforms on the market — but they cater to very different types of businesses.

I’ve spent over 150 hours testing ecommerce builders across setup, design, product management, payments, and support.

Based on all that, here’s my expert take on Shopify vs Lightspeed.

If you’re running an online-first business, Shopify is the stronger platform.

But if you’re managing a brick-and-mortar store with complex inventory, Lightspeed may be a better fit.

Let’s walk through each category so you can see where each platform shines, and where it falls short.

Figma and Framer are two of the top UI design tools available right now — but which one actually works better for ecommerce brands?

Whether you’re designing product pages, launching seasonal landing pages, or building a full ecommerce experience from scratch, the right tool can save you time, improve conversions, and reduce friction across your workflow.

After extensive testing and research, I recommend Figma for larger ecommerce teams that rely on scalable design systems, and Framer for brands looking to launch fast, without needing developers.