If you’ve spent any time in the ecommerce space, you’ve probably seen the headline: “Shopify has millions of stores.” But what does that actually mean? Are all of them live? Active? Making money?

At ecomm.design, we’ve spent years curating the best-designed ecommerce stores on the web, and Shopify consistently powers nearly half of our gallery. So when people ask me how many Shopify stores are out there, I don’t just throw out a number. I dig into the data.

In this article, I’m breaking down the latest Shopify store counts for 2026, by region, by country, by product category, and by store size. I’ll also explain why different sources give you wildly different numbers, and what the real takeaway is for anyone building or growing on Shopify.

When I first looked at the Booster Shopify Theme, I was skeptical. A theme that promises to replace a full stack of conversion apps, improve load speed, and offer ready-made designs for fast setup?

That sounded great on paper, but I wanted to see how it actually performs.

After spending time working directly with the theme on multiple stores, this is my detailed review of what Booster really is, where it shines, and where it falls short.

If you’re running a one-product store, a direct-to-consumer setup, or a dropshipping model with paid traffic, the Booster Theme could be a practical option.

If you’re building an online store, the platform you choose is a huge decision.

I’ve spent hours testing both BigCommerce and Webflow, tinkering with the features, breaking the layout (more than once), and actually setting up storefronts on both.

On paper, they serve different types of users. But there’s a lot of overlap, and if you’re not sure which one to commit to — this in-depth breakdown will help you choose the right tool for your business.

Let’s dive in. I’ll break it down section-by-section, feature-by-feature, with clear winners every time.

PagePilot AI is a relatively new tool in the ecommerce space, designed to help brands build high-converting landing pages using artificial intelligence.

While traditional ecommerce page builders like Shogun or PageFly still dominate the Shopify app store, PagePilot’s AI-first approach is starting to catch attention from DTC brands, agencies, and digital marketers.

I tested PagePilot AI extensively to find out if it lives up to the hype, and in this review, I’ll walk you through everything from pricing and page templates to design customization, speed, integrations, and real user feedback.

Magento has long been a powerful ecommerce platform, especially for brands that needed deep customization and control.

But today, more store owners are looking for faster, leaner, and easier-to-manage alternatives.

Whether you’re frustrated with Magento’s complexity, rising development costs, or upgrade headaches, there are now plenty of strong alternatives available, ranging from user-friendly SaaS platforms to flexible open-source options.

My team and I researched and tested each platform’s pricing, features, usability, and support to create this ranked list.

Below, you’ll find our top recommendations for 2026, including what each platform is best at and how they compare.

Stan Store and Payhip are two standout options when it comes to selling digital products, especially for creators, coaches, and entrepreneurs.

Whether you’re building an audience on social media or growing a website-first business, both platforms aim to simplify the ecommerce process.

I’ve spent over 100 hours researching, testing, and comparing Stan Store and Payhip from a creator and ecommerce design perspective. After this deep dive, the recommendation is clear:

Stan Store is best for creators selling through Instagram and TikTok, especially those who want automation, link-in-bio functionality, and a streamlined mobile experience.

Payhip is better for sellers who want flexibility, are just starting out, or need tools like VAT handling and embeddable checkout for their own websites.

In this review, I’ll walk you through the core differences, including pricing, ecommerce features, templates, workflows, and more.