Author: Borja Blanco Mendez

Shopify vs WooCommerce vs Wix 2026: Real Data on Who’s Winning

By Borja Blanco Mendez  /  June 8, 2026

Who's winning ecommerce in 2026: Shopify vs WooCommerce vs Wix, 18 months of HTTP Archive data

WooCommerce powers 1,079,187 live ecommerce sites as of May 2026. Shopify powers 693,803. That gap is wider than most platform-share commentary admits.

It is also closing fast, but not in the way the headlines suggest. We pulled 18 months of monthly data from HTTP Archive’s Wappalyzer technology detections, covering November 2024 through May 2026.

The standard Shopify vs WooCommerce framing misses the bigger story:

  • Hosted platforms are growing.
  • Every self-hosted PHP platform is shrinking.
  • The rate of decline outside WooCommerce is roughly double what WooCommerce is seeing.

How 4,118 ecommerce brands actually build their stores: a tech-stack map

By Borja Blanco Mendez  /  June 8, 2026

How 4118 ecommerce brands actually build their stores: a tech-stack map

Pick Shopify and you’re probably launching a fashion or beauty DTC brand. Pick  Shopify Plus or Adobe Commerce and you’re probably running B2B or a complex catalog. Pick Squarespace and you’re probably a creative business with a small store bolted on. Pick BigCommerce and you’re probably scaling past Shopify into multi-channel.

We have spent ten years curating a gallery of design-led ecommerce stores. We sat down to look at what 4,118 of them have in common, and the platform-by-platform brand clustering is sharper than we expected.

  • Wellness DTC clusters on Shopify (Vegan 1.64x, Wellness 1.59x, Sustainable 1.65x).
  • Mid-market apparel clusters on Magento Community (Footwear 2.48x, Eyewear 2.91x, Menswear 2.12x).
  • Indie handmade clusters on WooCommerce (Coffee 2.00x, Handmade 1.94x, Ethical 1.86x).
  • Art and small beverage cluster on Squarespace (Prints 3.66x, Art 2.88x, Drink 3.33x).
  • Outdoor clusters on BigCommerce at 3.97x lift — the single largest tag-platform pairing in the dataset.