Category: Articles

Shopify and Lightspeed are two of the most well-known ecommerce platforms on the market — but they cater to very different types of businesses.

I’ve spent over 150 hours testing ecommerce builders across setup, design, product management, payments, and support.

Based on all that, here’s my expert take on Shopify vs Lightspeed.

If you’re running an online-first business, Shopify is the stronger platform.

But if you’re managing a brick-and-mortar store with complex inventory, Lightspeed may be a better fit.

Let’s walk through each category so you can see where each platform shines, and where it falls short.

Figma and Framer are two of the top UI design tools available right now — but which one actually works better for ecommerce brands?

Whether you’re designing product pages, launching seasonal landing pages, or building a full ecommerce experience from scratch, the right tool can save you time, improve conversions, and reduce friction across your workflow.

After extensive testing and research, I recommend Figma for larger ecommerce teams that rely on scalable design systems, and Framer for brands looking to launch fast, without needing developers.

I’ve been in the ecommerce and advertising space for long enough to feel skeptical about anything advertised as “AI-powered”.

Especially when it comes to creative tools. Over the past couple of years, I’ve tried my fair share of platforms promising to “revolutionize” marketing with machine learning.

I’ve even found quite a few of those tools on Semrush’s app marketplace. Some are amazing, like AdClarity, others feel a bit too niche for me.

If you’re running an ecommerce business and need a fast way to create professional designs, VistaCreate offers excellent value — especially through its Pro plan at just $13/month.

It’s a streamlined Canva alternative built specifically for ecommerce, product-based brands, and marketing teams.

With powerful features like animated templates, one-click resizing, and a built-in stock asset library, it removes the need for extra subscriptions or external designers.

Choosing between Shopify and Hostinger is a big decision if you’re starting an ecommerce store.

While Shopify is known as a dedicated ecommerce platform with built-in sales tools, Hostinger is a budget-friendly hosting provider that can power your store through WordPress and WooCommerce.

To find out which one is better for selling online, I’ve spent over 100 hours testing both platforms across key ecommerce criteria like pricing, ease of use, sales features, SEO tools, and customer support.

After reviewing everything, Shopify comes out on top for serious sellers who want a streamlined experience and a platform built specifically for ecommerce.

Hostinger is a solid budget-friendly option, but it requires more technical work and plugin management to reach the same level.

Squarespace, Wix, and Weebly are three of the most popular ecommerce website builders on the market today.

But if you’re launching an online store, which one is actually worth your time — and money?

After testing each platform and analyzing everything from pricing to sales features and design capabilities, I’ve found that Wix is the best all-rounder if you want flexibility and growth, while Squarespace is the go-to choice for stores that prioritize beautiful design.

Weebly, meanwhile, works best for beginners or simple stores with smaller needs.

A well-designed ecommerce site doesn’t just look good — it makes money. But the only way to get there is by understanding how users interact with your site.

UX (user experience) research helps ecommerce brands figure out what’s working, what’s broken, and what needs to change to boost conversions.

If you’re not doing UX research, you’re flying blind. This guide covers the top UX research methods specifically for ecommerce sites — how they work, when to use them, and how they impact conversions.

Quick Answer: To start an online store, select a niche based on real demand, sign up with an ecommerce platform like Shopify or Wix, register a domain name, pick a professional theme, upload your products, set up payment and shipping options, and market your store through SEO, email, and social media.

Most stores can launch in under a week.

I’ve been in ecommerce long enough to know one painful truth—just because you build it, doesn’t mean they’ll come.

Running a Shopify store can feel like shouting into the void if your pages aren’t showing up on Google or Bing. And the reality is, Shopify’s default SEO setup is okay at best.

You’re given some meta fields and headings, but beyond that, it’s on you to make sure your store actually ranks.

After testing dozens of tools across multiple stores and niches, I’ve rounded up the best SEO apps for Shopify in 2025.

Whether you’re just getting started or already scaling fast, these apps will help you get your store seen—and more importantly—clicked.

Selling art online isn’t just a trend — it’s a real opportunity to take ownership of your creative career.

Whether you’re just starting out or you’ve been creating for years, building your own Shopify store can help you turn your passion into a sustainable source of income.

With the right tools and approach, you can move from relying on galleries or marketplaces to building a business that’s entirely yours.

This detailed guide walks you through everything you need to know about using Shopify as an artist, from setup to marketing.