Category: Articles

We tested and reviewed 15 ecommerce platforms to find out which ones make launching an online store easy for first-time sellers.

Our top picks combine ease of use, affordability, flexibility, and attractive design features—so you can start selling quickly, without needing technical skills.

Whether you’re launching a digital side hustle, a handmade product shop, or a print-on-demand store, there’s an ecommerce platform here to support your goals.

Our Top 5 Ecommerce Platforms for Beginners:

1. Shopify – Best for selling online
2. Squarespace – Best for stylish small stores
3. Wix – Best for design flexibility
4. Big Cartel – Best free option for artists
5. Sellfy – Best for digital products

Funnelish and GemPages are two popular tools for ecommerce store owners — but which one should you choose?

We spent over 150 hours researching, comparing, and testing both platforms to bring you a clear recommendation.

From building beautiful Shopify pages to optimizing sales funnels, both tools offer strong features. But they serve very different purposes.

If you want more design control and brand customization, GemPages comes out ahead.

But if you’re running paid traffic and need to improve conversion rates, Funnelish is a better fit.

This guide compares both tools on pricing, design features, performance, ease of use, and more — to help you decide which one suits your store best.

Funnelish is an ecommerce funnel builder built specifically for physical product sellers, offering checkout customization, seamless upsells, and improved PayPal syncing to help store owners scale revenue without leaving Shopify.

After spending the last year testing Funnelish across multiple ecommerce projects — from dropshipping stores to one-product brands — I’ve put together this review to give you a full breakdown of what works, what doesn’t, and whether it’s the right tool for your store.

In this review, I’ll look closely at Funnelish’s features, templates, pricing, and user experience so you can decide if it fits your business needs.

Shopify and Lightspeed are two of the most well-known ecommerce platforms on the market — but they cater to very different types of businesses.

I’ve spent over 150 hours testing ecommerce builders across setup, design, product management, payments, and support.

Based on all that, here’s my expert take on Shopify vs Lightspeed.

If you’re running an online-first business, Shopify is the stronger platform.

But if you’re managing a brick-and-mortar store with complex inventory, Lightspeed may be a better fit.

Let’s walk through each category so you can see where each platform shines, and where it falls short.

Figma and Framer are two of the top UI design tools available right now — but which one actually works better for ecommerce brands?

Whether you’re designing product pages, launching seasonal landing pages, or building a full ecommerce experience from scratch, the right tool can save you time, improve conversions, and reduce friction across your workflow.

After extensive testing and research, I recommend Figma for larger ecommerce teams that rely on scalable design systems, and Framer for brands looking to launch fast, without needing developers.

I’ve been in the ecommerce and advertising space for long enough to feel skeptical about anything advertised as “AI-powered”.

Especially when it comes to creative tools. Over the past couple of years, I’ve tried my fair share of platforms promising to “revolutionize” marketing with machine learning.

I’ve even found quite a few of those tools on Semrush’s app marketplace. Some are amazing, like AdClarity, others feel a bit too niche for me.

If you’re running an ecommerce business and need a fast way to create professional designs, VistaCreate offers excellent value — especially through its Pro plan at just $13/month.

It’s a streamlined Canva alternative built specifically for ecommerce, product-based brands, and marketing teams.

With powerful features like animated templates, one-click resizing, and a built-in stock asset library, it removes the need for extra subscriptions or external designers.

Choosing between Shopify and Hostinger is a big decision if you’re starting an ecommerce store.

While Shopify is known as a dedicated ecommerce platform with built-in sales tools, Hostinger is a budget-friendly hosting provider that can power your store through WordPress and WooCommerce.

To find out which one is better for selling online, I’ve spent over 100 hours testing both platforms across key ecommerce criteria like pricing, ease of use, sales features, SEO tools, and customer support.

After reviewing everything, Shopify comes out on top for serious sellers who want a streamlined experience and a platform built specifically for ecommerce.

Hostinger is a solid budget-friendly option, but it requires more technical work and plugin management to reach the same level.

Squarespace, Wix, and Weebly are three of the most popular ecommerce website builders on the market today.

But if you’re launching an online store, which one is actually worth your time — and money?

After testing each platform and analyzing everything from pricing to sales features and design capabilities, I’ve found that Wix is the best all-rounder if you want flexibility and growth, while Squarespace is the go-to choice for stores that prioritize beautiful design.

Weebly, meanwhile, works best for beginners or simple stores with smaller needs.

A well-designed ecommerce site doesn’t just look good — it makes money. But the only way to get there is by understanding how users interact with your site.

UX (user experience) research helps ecommerce brands figure out what’s working, what’s broken, and what needs to change to boost conversions.

If you’re not doing UX research, you’re flying blind. This guide covers the top UX research methods specifically for ecommerce sites — how they work, when to use them, and how they impact conversions.