Category: Web Design

If you’re comparing website builders for your business, Webflow and Squarespace are two of the most popular options – but they couldn’t be more different.

I can confidently say that Squarespace is the better choice for most small businesses, based on over 200 hours of hands-on testing and research conducted.

It gives you a polished, professional website with built-in business tools – without needing to know what a CSS class is. But if you’re a designer or developer who needs pixel-perfect control? Webflow is in a league of its own.

When I first started using Squarespace for ecommerce, I thought customizing my shop meant just picking a nice template and uploading my products.

But over time, I realized the real power of customization is making the store work for you — in terms of branding, layout, and most importantly, conversions.

If you’re running an online store on Squarespace and want to make it stand out without switching platforms or learning how to code from scratch, there’s a lot you can do.

In this guide, I’ll walk you through the exact steps I recommend as an ecommerce expert to customize a Squarespace shop that’s built to convert — whether you’re just starting or looking to level up your existing store.

Quick answer: Art Storefronts is the better platform if you’re serious about growing an art business with advanced ecommerce and marketing tools.

FASO is a cheaper and easier option if you’re starting out and just want a clean portfolio website.

I’ve tested both Art Storefronts and FASO, spoken with artists using each platform, and reviewed their sales features, design options, support, and pricing.

Let’s dive into the details so you can figure out which one fits your art business goals.

Webflow is our top-rated website builder for custom ecommerce design, offering a rare mix of visual freedom, built-in CMS tools, and fast-loading, SEO-friendly pages that help your store stand out — and scale up.

After testing over a dozen top ecommerce platforms, I can confidently say Webflow is the best choice for businesses that want full control over design and performance.

In this review, I’ll take a closer look at Webflow’s ecommerce features, site speed, pricing, and who it’s really for — so you can decide whether it fits your brand.