Category: Web Design

Framer and Wix are both popular website builders, but they serve very different types of users.

Framer is a newer design-first platform that’s gaining serious traction, especially with direct-to-consumer (DTC) brands that prioritize brand experience.

Wix, on the other hand, is an all-in-one website builder used by millions of small businesses globally.

We’ve spent dozens of hours testing both platforms for ecommerce-specific use cases, from product page flexibility to SEO and checkout performance. So, which one is right for your store?

With over 100 hours researching B2B ecommerce platforms, I’ve reviewed and tested dozens of sites to find which ones actually perform well for business buyers.

B2B ecommerce isn’t about flashy designs. It’s about speed, functionality, and trust.

And the best examples combine clean interfaces with enterprise-grade features like custom pricing, bulk orders, and quote requests.

When it comes to ecommerce branding, most new store owners think it’s about picking a nice logo and choosing two or three brand colors.

After analyzing over 20,000 online stores for our ecommerce design gallery over the last 10 years, I can tell you confidently:
Real branding goes way deeper.

The best stores — the ones that are still around today, still growing, still trusted — have branding woven into every single part of their business.

And more often than not, they’re built on Shopify, with a few standouts using WooCommerce, BigCommerce, Wix, and Squarespace.

The Dawn Shopify theme is arguably the most popular free theme ever created by Shopify – and certainly one of the most well-known themes I’ve ever used.

That might seem difficult to believe, given it’s somewhat unimpressive rating on Shopify’s theme store.

However, I’ve used this theme several times myself, when creating stores for other Shopify merchants, and I can say it has a lot of unique benefits.

As Shopify’s first “source available reference theme” for Online Store 2.0, Dawn is flexible, reliable, and fast.

So, is it the right theme for your online store?

Is the Shapes Theme Right for your Shopify Store?

Do you want to create a Shopify store that’s modern, eye-catching, and perfect for accelerating conversions?

The Shapes Shopify theme could be the perfect option for you. This high-impact geometric theme is ideal for merchants who want to connect with a younger audience, and position themselves as a true trendsetter in the ecommerce market.

The premium theme comes packed with features, from age restriction options for companies selling alcoholic beverages, to diverse product options, and enhanced search.

While it’s not as versatile as some of the other premium themes I’ve reviewed, Shapes definitely stands out from an aesthetics perspective – and it has a 100% positive review rating.

Here’s everything you need to know about the Shapes Shopify theme, from the perspective of an experienced web developer.

As a long-term website developer myself, I know how difficult it can be for ecommerce companies to choose the right site theme.

That’s particularly true for Shopify merchants, who have hundreds of options to explore both on, and off the Shopify theme marketplace.

The Atlantic theme for Shopify is definitely one of the more popular options I’ve seen, earning a 97% positive rating on the Theme store – but is it the best option for you?

Throughout a decade-long career as a full-stack and Shopify app developer, I’ve seen plenty of web design and development trends come and go. However, modern, minimalistic, and clean templates have been extremely popular for some time now.

The Pipeline Shopify theme might not give you all the dynamic components or bells and whistles offered by some premium Shopify themes, but it’s ideal for giving your customers a sleek and streamlined experience on your store.