By Rebekah CarterThe Complete Guide to the Looka Brand Building Toolkit
For this Looka review, we signed up for a free trial of the Looka platform, to discover everything you can accomplish with the brand building tools. Looka is one of the most popular tools on the web for creating custom logos, “brand kits”, and even AI-generated business plans.
Here’s everything you need to know about developing your brand assets with Looka.com.
The Quick Verdict
Great for businesses looking to save money on asset creation, Looka is straightforward, affordable, and powered by the latest AI technology.
It’s easy to use, convenient, and comes with a huge range of pre-designed assets to experiment with.
Looka Pros and Cons
Looka is a fantastic, money-saving tool for brand asset creation. However, there are some limitations to keep in mind too.
Pros:
- Fantastic ease of use for beginners with no design knowledge
- Access to dozens of exclusive offers
- Attractive logos and design assets
- AI tools for brand development and design
- Comprehensive brand kits and multiple file types
- Affordable pricing
Cons:
- Some designs can be a little generic
- The tools are sometimes slow
What is Looka? Exploring the Platform
Looka is an all-in-one platform for creating brand assets, such as logos, business cards, brand kits, and social media templates. It combines artificial intelligence with hundreds of visual components and templates, to make design as simple as possible.
We loved the simplicity of the toolkit, as well as its flexibility. Although many people use Looka for logo design, it’s capable of so much more, from boosting your social media marketing strategies, to helping you generate comprehensive business plans.
Looka even has plenty of resources available on the website to help inspire beginners, from popular logo examples to the option to preview logo mockups on t-shirts, business cards, and other products. Plus, you can download your assets in various formats, from PNG to PDF.
As a bonus, when you design a logo on Looka, you don’t pay anything until you decide to download and use the logo. This means you can experiment as much as you like with no risk.
We’d recommend Looka for anyone in search of an affordable DIY solution for logo and brand asset creation, such as small business owners, freelancers, and new entrepreneurs.
What Can You Create with Looka?
As mentioned above, Looka is most popular for its logo design tools, which allow users to create 100s of custom logo mockups (with AI support) in seconds. You can customize each logo design to suit your needs, changing colors, sizing, and symbols with a built-in editor. Plus, you can see what your logo will look like on pens, T-shirts, and other mockups.
Once you’re 100% happy with your logo, you can download it in a variety of file formats, to use across different mediums, such as SVG, PDF, PNG, and EPS.
There’s also the option to access black and white, color, and transparent background versions.
Looka also offers lifetime logo support. This means you can reach out to the team to make post-purchase changes to your design. Plus, you can access assistance with opening files, getting started, or just tweaking your designs. All logos are entirely royalty free for commercial use.
Alongside logos, Looka also offers:
Brand Kits
Looka’s “brand kit” solution offers access to more than 300+ branded templates you can customize with your own fonts, logo, brand colors, and photos. Users can instantly access hundreds of templates on the same convenient dashboard, and edit assets whenever they choose.
The brand kits include templates for email signatures, social posts, social profiles, brand guidelines, letterheads, and advertisements. There are also tools for creating cards, presentations, posters, brochures, newsletters, and even websites.
Plus, Looka gives customers access to more than $3,000 of exclusive partner offers to accelerate business growth, making it a great choice for companies looking to save money.
Social Media Templates
While social media templates and assets are included in the “Looka brand kits”, you can also access them separately. Looka offers a range of ready-to-go versions of your logo for virtually every social media need, whether you’re looking for cover photos or profile pictures.
You can design perfectly sized posts and stories in seconds, to use on any platform, with Looka’s simple editing tools. Plus, it’s easy to edit, manage, and customize all of your brand assets in one convenient dashboard, with the Looka back-end.
Business Cards
Using the Looka brand kit, companies can quickly design, customize, and enhance business cards to suit their offline advertising needs. The platform comes with 20, high-quality templates to get you started, so you can ensure your business cards fit with standard sizing rules.
Since Looka partners with a wide range of printers and design experts, you can also easily send your files to local and on-demand printing services, to produce your cards quickly.
Brand Info and Business Tools
Finally, if you need help growing your company and supporting customers, you can use Looka’s tools to create everything from custom “Getting Started” guides, to brand guidelines and newsletters. There are resources to help you figure out the best ways to use your logo file types.
Plus, Looka recently introduced its new “AI-generated business plan” solution, through VentureKit, which includes an executive summary, marketing strategy, SWOT analysis, competitive analysis, and over 30 other seconds you can customize in minutes.
Looka Pricing: How Much Does it Cost?
As mentioned above, you don’t have to pay anything to use Looka for certain things, like designing your logo. However, you do need to pay to purchase your logo, and access other tools. There are four subscription plans and purchasing options available for Looka.
If you want to simply buy your logo, you can purchase a single low-res (PNG) file for $20 as a one-off purchase. Alternatively, you can choose the “Premium Logo Package”, which includes multiple file types, and multiple color variations, including transparent backgrounds.
The Premium package goes beyond basic logo creation, giving you full ownership of your files, lifetime technical support, and unlimited post-purchase changes, for a $65 one-time purchase.
Alternatively, if you want to add your professional logos to a variety of different resources, you can opt for a brand kit subscription. These packages give you full access to all of Looka’s brand identity tools, user-friendly AI-powered editors, and more.
There are two options available:
- The Brand kit subscription: $96 per year: Unlimited logo changes, full ownership of your logo, over $3000 in exclusive offers, hi-res and vector files, social posts, social profiles, business cards, email signatures, invoices, letterheads, and brand guidelines. You also get more than 300 ready-to-use brand assets for marketing materials.
- The Brand kit web subscription: $192 per year: The brand kit web subscription gives you all of the features of the brand kit solution for your design process, as well as access to a Looka website builder. This allows you to add your quality logos, color palette, and other components to your own basic website.
How Easy is Looka to Use?
One of the things we liked most about Looka, is how simple it was for beginners to get started. Everything from the Looka logo maker to the tools for creating business card designs are extremely straightforward. You get tons of templates and layouts to choose from, so you don’t need to start from scratch. Plus, there’s plenty of step-by-step guidance from an AI engine.
When you sign up for an account with Looka, all you need to do is enter your company name, and follow the guidance offered by the setup wizard. The design platform will ask about your preferred color palettes, and industry, to help generate logo ideas.
You’ll also be asked to select a few logos you already like from Looka’s library. This gives the AI logo generator an insight into the kind of design you want to create. Finally, you’ll need to share the kind of symbols you want to add to your logo. However, you can skip this section if you want to create a logo with a wordmark only.
The process only takes a couple of minutes, after which point the system offers up a collection of bespoke logo designs based on your directions. You can then select the logo you like, and experiment with customization options, changing sizing, font, colors, and symbols.
If you want to purchase your logo, you can then enter your payment details to access the basic logo package or premium package. Alternatively, you can opt to take Looka’s AI tools and design features to the next level, by signing up for a brand kit subscription.
After you’ve signed up for a subscription, you’ll have access to all of your high-resolution files, which can be automatically placed into dozens of templates for different brand assets.
Looka Customer Support: Guidance and Help
One point worth noting is that like many online design tools, Looka offers a range of tools to help make your design process as simple as possible. You can find step-by-step guides on the Looka website, and FAQs to help you design your social media kit, logo, and other assets.
There’s also a handy AI chatbot, which can automatically link you to the help center and knowledge base articles you might need, if you’re struggling to find them yourself. If you need a little extra help with graphic design, you can reach out to support through live chat and email.
Usually, during standard business hours, the live chat and email responses are very quick. However, you may need to wait a little longer if you’re contacting the team “out of hours”. There’s also no phone support, but this might not be a problem for some brands.
In our experience, the customer support team is friendly, knowledgeable, and prompt. Even if you’re asking for a refund, the process only takes a few days.
Looka Alternatives: Other Design Tools
We think Looka is an impressive tool for startups and small companies looking to create brand assets without hiring a professional designer. However, there are other, similar options available, such as:
- Canva: Canva is one of the most comprehensive all-in-one graphic design tools on the market, with dozens of templates and tools to support business leaders. It offers a much wider range of assets to explore than Looka, as well as fantastic AI tools. However, the pricing can be a little more expensive if you need to access Canva for multiple users.
- Tailor Brands: Similar to Looka in various ways, Tailor Brands gives companies simple apps and tools they can use to create logos, form an LLC, or even create products like trademarks. If you’re looking for specialist features to help you create important business documents, as well as logos, Tailor Brands might be ideal for you.
- PlaceIt: Simple and convenient, PlaceIt allows users to create mockups, logos, videos, and even branded merchandise in minutes. There are tons of free templates, and you can download as many files as you like. There are even some free templates that you can access without spending anything.
Is Looka Worth It? Final Verdict
In our opinion, Looka is an excellent tool for logo design and brand asset creation. Although you can’t get a “free logo” with Looka, you can start designing for free, and accessing kits and logo files is relatively affordable. The site comes with tons of templates to get you started, and easy editor, and fantastic resources for beginners.
If you’re getting started with a logo and you don’t have the budget to pay for a professional, Looka is a fantastic tool. It even makes it simple to create a host of brand assets and manage everything in one convenient dashboard. However, it’s worth noting that you won’t get the same unique designs you would get from an expert graphic designer.
