Carbonstore

Carbon Store sells carbon fiber lifestyle goods made in Russia, priced in rubles for a business and tech-focused audience. The catalogue spans RFID-blocking wallets and card holders, phone cases, power banks, a decorative lamp, auto parts such as license plate frames and valve caps, plus raw carbon fabrics and prepregs sold to other manufacturers. The homepage states the mission directly: “Carbon Store unites producers of carbon products” and aims to introduce the material into everyday life. Built on the Bitrix content platform rather than Shopify.

Website Design

Black, white and the weave itself. The site uses a near-monochrome palette of black, white and light gray backgrounds, leaving the visual interest to close-up photography of the carbon fiber weave pattern on the products themselves rather than to added color.

Gotham for headings and interface. Type is set in Gotham, a geometric grotesque, giving labels and prices a clean, technical look that matches the material-first products.

A grid you can toggle. Product listing pages offer a switch between a denser six-item grid and a larger four-item grid, letting shoppers choose between browsing quickly or seeing bigger product photography.

Shopping Experience

Two catalogues in one store. Consumer goods (wallets, cases, lamps, auto parts) sit alongside a business-facing Fabrics and Prepregs section aimed at other manufacturers, each with its own dedicated contact phone number in the footer.

Prices set per item, not ranges. A card holder runs 6,000 rubles, a travel wallet 9,000, a phone case 5,700 and a decorative lamp 95,000, so the site prices each object individually rather than grouping by a shared range.

A black Add to Cart bar. The primary call to action on product pages is a full black bar with white text, kept consistent across the catalogue rather than varying by category.

Coming soon as a stated status. Several categories, including rings, designer furniture and the longboard line, are marked “Coming soon” directly on the category grid instead of being hidden until launch.

Brand Storytelling

A stated industry mission. The brand frames itself as connecting carbon product makers and expanding what carbon fiber is used for, rather than describing itself only as a shop.

Split contact lines for split audiences. The footer lists one phone number for fabrics and prepregs buyers and a separate number for gifts and accessories customers, a small but direct signal that the business treats B2B and consumer shoppers differently.

Material as the whole story. There is no separate brand history or founder narrative on the homepage; the carbon fiber material itself, shown in close detail across every product photo, carries the positioning.

Notable Features

A cookie and user-agreement footer. Links to a cookie policy and user agreement sit in the footer, standard for a Russian ecommerce site operating under local data rules.

Corporate gifting as a named category. Business Gifts is listed as its own top-level section, with branded items positioned specifically for corporate buyers rather than folded into general accessories.

Delivery and payment as a dedicated page. Rather than a short shipping note, delivery and payment terms get their own linked page from the main navigation.