Jams

Jams is a US packaged PB&J brand selling flash-frozen peanut butter and jelly sandwiches in two flavours, Strawberry and Berry, each with 10g of protein, jelly made from real fruit and no seed oils. The sandwiches sell through Walmart and Target rather than direct, so the site handles flavour pages, a store locator, merchandise and a creator programme. Built on Webflow with a Shopify cart layered in through Smootify.

Website Design

The palette switches with the flavour. A Strawberry and Berry toggle at the top of every page swaps the whole theme. Strawberry runs a hot red against a blush tint and a deep maroon, Berry a mid blue against pale periwinkle and near-navy, with the text swatch moving from warm cream to cool near-white.

Display type doing the shouting. Headlines use Merge Pro, a heavy display face, with Neurial Grotesk on body copy and interface labels and ITC Avant Garde Gothic as a third face. Headings run large and are frequently set in capitals.

Motion as a structural device. Marquee strips repeat the four product claims between sections, sliders carry the flavour cards and testimonials, and smooth scrolling is applied site-wide.

Shopping Experience

Two buy paths, neither of them on site. Flavour pages end in Buy at Walmart and Buy at Target buttons that leave the domain, and the on-site cart serves the merchandise range instead, keeping checkout and core product on separate tracks.

A merch shop behind the rewards route. The nav item labelled Merchandise resolves to the rewards page, where a Jammy Mug is $25 and the water bottle and cooler pouches are $15 each in red and blue. Unstocked items show Coming Soon with an email capture instead of Add to Cart.

A cart built for urgency. The drawer states the cart is reserved for 30 minutes, counts down to free shipping with a line reading “Only 3 products away from free shipping”, then ends in Continue to Checkout.

Store locator as a primary nav item. Find Jams In Store sits in the header beside the flavour pages, and the FAQ below it answers the storage question: the sandwiches keep in the fridge 48 hours.

Brand Storytelling

A mascot with a motivational script. The About page introduces Jammy as a character “not here to change your life” but to make sure you do not forget what you said you would do, above a short essay on growth being quiet and slow.

Athlete and creator testimonials. Quotes from CJ Stroud, Alex Morgan and the Labrant family run on the homepage and flavour pages, beside press links to People, TODAY and TrendHunter.

Notable Features

A comparison block against unnamed rivals. A “Jams vs. Other Brands” section scores the product against unnamed competitors on protein, sugar, seed oils and artificial colours.

Creator Club with segmented tiers. An application form asks creators to pick a niche of family, athlete or lifestyle, each with listed benefits such as monthly shipments, brand trip access and category-specific merch.

An unlinked secret shop route. A secret-shop page sits in the sitemap but not the navigation, and currently renders “No items found.”