JANE Motorcycles

Jane Motorcycles sells apparel and gear for motorcycle and dirt bike riders, from t-shirts and gloves to helmets, armor and youth sizes, plus its own JANE MOTO builds and gift cards, including one redeemable for coffee. Shipping is free on US orders over $150 and on international orders over $500. Built on Shopify.

Website Design

Instrument Sans paired with a serif display face. Body copy and navigation run in Instrument Sans, a rounded grotesque, while section labels switch to Josefin Sans, a geometric sans with tall, narrow letterforms, for a sharper contrast at headline size.

A black-and-white base with functional colour. No brand palette is exposed in the page CSS beyond neutral greys and near-black text on white; colour on the site reads as functional, marking sale badges and in-stock states rather than forming a decorative scheme.

A dense top navigation. The header splits into Clothing, Moto Supplies, JANE MOTO Builds and News as parallel top-level menus, each opening a wide dropdown, rather than nesting everything under a single Shop heading.

Shopping Experience

Product prices in a tight band. Items seen on the site run from about $65 for basics up to roughly $195, with a $145 tier in between, consistent with a mid-market apparel brand rather than premium technical gear.

A long currency and country list. The header includes a market selector covering dozens of countries and currencies, from USD to AFN and beyond, signalling the store ships and prices internationally by default.

Wishlist and Shop Pay. Product pages support saving to a wishlist alongside Shop Pay express checkout, giving returning shoppers a way to track gear before buying.

Brand Storytelling

JANE MOTO as its own sub-brand. The Moto Supplies section separates chemicals, armor and helmets from clothing, and JANE MOTO Builds lists named collaborations, Stark Future, VARG MX and VARG EX, positioning the company as a builder and supplier, not only an apparel label.

An invitation, not just a catalogue. A “Come Dirt Bike With Us” link sits in the main navigation next to the shop, and gift cards are split into a merchandise card and a coffee card, both signals the brand frames itself around a riding community rather than a single product line.

Notable Features

Youth sizing as its own category. A dedicated Youth link under Clothing extends the range to younger riders rather than treating it as a filter within adult categories.

News as a top-level section. Editorial or announcement content gets equal billing with the shop and supplies menus, rather than being tucked into a footer blog link.

A dirt bike vertical alongside street clothing. Moto Supplies, JANE MOTO Builds and the “Dirt Bike with us” link together form a distinct off-road offering that runs in parallel with the core motorcycle apparel line.

JANE Motorcycles Shop Category page example

JANE Motorcycles Product page example

JANE Motorcycles Checkout page example

JANE Motorcycles footer example