Finest Imaginary

Updated: September 11, 2026

Finest Imaginary is the shop for Kim Lawler, a Yorkshire, UK-based designer-maker, selling laser-cut jewellery, accessories and stationery under the stated line “Fun Jewellery, Accessories and Stationery for Colour Lovers.” The catalogue spans jewellery (necklaces, earrings, brooches, collar clips), clothing and accessories (patches, hats, pins, keyrings, tote bags, t-shirts) and home and stationery (wax melts, planner pads, mugs, washi tape, stickers, prints), organized into themed collections such as Book Lovers, The Great Outdoors, Palm Springs and Christmas. Built on Shopify.

Website Design

White ground with a coral accent. The base palette is plain (#ffffff body, #222222 dark, #f7f7f7 light panels), with a single coral-orange (#ff8150) carrying buttons and a peach tone (#fcd3c1) used as a softer accent, letting the brightly colored product photography itself supply most of the color.

Poppins and Roboto. Headings run on Poppins, a rounded geometric sans, paired with Roboto for body copy, a friendly, informal combination that matches the “colour lovers” positioning rather than a minimal or luxury tone.

Illustration-forward product photography. Because the products are themselves colorful, illustrated objects (patches, enamel-style jewellery, printed stationery), the page design stays visually plain so the merchandise supplies the color and pattern.

Shopping Experience

A dense four-across grid. The listing shows roughly four products per row on desktop, each with a Quick Add button on select items, letting shoppers add small, low-consideration items like stickers or pins without opening the product page.

Full price-and-stock detail on cards. Cards show price in GBP with sale prices crossed out and an Out of stock badge where relevant, alongside a price-range filter, stock-status filter and text search across 20-plus collections.

A wide spread of price points. Items run from around 1.00 pound (vinyl stickers) to 8.50 pounds (keyrings), with patches priced around 7.00 pounds, keeping the catalogue accessible for impulse or gift purchases.

Broad checkout payment support. Apple Pay, Google Pay, Klarna, PayPal and Shop Pay all appear as options, a wider spread than most other sites in this set.

Brand Storytelling

The maker’s own story as the About narrative. The site frames Kim Lawler’s move from a corporate role to designing from her kitchen table in 2008, now working full time, tying the product directly to a single named designer rather than an anonymous brand.

Seasonal and interest-based collections as storytelling. Rather than organizing purely by product type, collections like Book Lovers, Cacti and Succulents and Yorkshire Gifts group items around a shopper’s interest or occasion.

Locally rooted references. A Yorkshire Gifts collection ties part of the catalogue explicitly to the maker’s home region rather than presenting a placeless, generic gift shop.

Notable Features

Worldwide shipping stated plainly. “We ship WORLDWIDE” appears as direct homepage copy, with free UK shipping over 30 pounds as the stated domestic threshold.

Themed collection copy per range. Individual collections carry their own short tagline, for example “Book lovers unite with this collection of literary inspired treats,” rather than a generic category header.

An Outlet section. A dedicated Outlet category sits in primary navigation alongside Jewellery, Clothing and Accessories, Home and Stationery, Collections and Blog.