Knowlita

Knowlita is a fashion brand based in New York City. Founded by Quincy Moore, the label produces graphic apparel, art, and accessories. With a perspective that’s equal parts nostalgia and now, Knowlita is best known for coining & popularizing the slogan New York or Nowhere® — a declaration of love for the city we call home. Through retail and brand partnerships — which include American Express, Saks Fifth Avenue, Soho House, and the New York Knicks — Knowlita’s “or Nowhere” message has spread globally, resonating with everyone from LeBron James to Emma Stone.