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Laudi Vidni was founded by two friends (and fellow Harvard Business School grads), Laura Kofoid and Grace Tsao-Wu. Passionate about fashion (though not snobbish), the pair was struck by women’s unsatisfying relationships with their handbags. Mention a woman’s bag to her, and she will likely say, “I love this bag, but…” Grace and Laura started Laudi Vidni to get the answer “I love this bag. Period.”

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