Livestock Canada

Livestock is a Canadian streetwear and sneaker retailer trading online at deadstock.ca and from four stores, two in Vancouver plus one each in Toronto and Montréal. The catalogue covers footwear, apparel, accessories and lifestyle goods from around forty labels including Nike, adidas, Salomon, Arc’teryx, Carhartt WIP, Patta, Casio and Salt & Stone. Prices are in Canadian dollars and the store runs on Shopify with a custom theme and a French language option.

Website Design

Monochrome by default. The theme colour variables resolve to black, white and a single off-white at 247,247,247, with no accent hue defined anywhere in the scheme. Colour arrives only through product shots and brand campaign imagery.

GT America across the interface. Body copy is set in GT America Standard Regular and headings in GT America Standard Medium, with Roboto as the fallback. Navigation labels and eyebrow text run upper case at small sizes.

Stacked homepage modules. The page alternates full-width brand banners for Carhartt WIP, Arc’teryx, adidas, Casio and Oakley with a Shop By Category row, two tabbed collection carousels and a single release hero.

Shopping Experience

The mega menu carries the taxonomy. Each top-level item opens a panel split into CATEGORIES and BRANDS columns. Footwear alone lists eight categories, among them Retro Runners, Trail and Hike and Wet Weather, next to seventeen brand links.

Product pages lead with size. Below the brand line, title and price sits the full US run from 4 to 18, with every unavailable size labelled “Variant sold out or unavailable”. The button reads Select size until a size is chosen, and a Notify control covers sold-out stock.

Instalments stated in the buy box. A line under the price reads “or buy now and pay later with 4 payments of $52.50 CAD”, with Afterpay or Sezzle selected at checkout.

Detail below the fold. A Product Details paragraph is followed by construction bullets and a product code, then a four-column US Men’s, US Women’s, UK and EU conversion table, then a Returns and Delivery panel carrying FedEx ground rates, free shipping over $150 CAD, free in-store pick up and a 14 day return window on regular-priced items.

Brand Storytelling

The roster does the talking. There is no founder narrative on the homepage. Positioning comes from which labels appear and in what order, with the brand index running from 4YE and Actual Source through to TOYO and Vans.

Retail presence is treated as content. The Store Locations page gives each shop an address, daily opening hours and a phone number, and two of the four link to a 360 degree tour.

Notable Features

A bilingual storefront. An EN and FR toggle sits in both the announcement bar and the header, switching the whole interface rather than a subset of pages.

Favourites separate from the cart. A saved-items list sits beside the basket icon, available before any account is created.

Order Lookup without an account. Order tracking is linked from the header and footer, alongside a prompt to download the Livestock app.

Livestock Canada Shop Category page example

Livestock Canada Product page example

Livestock Canada Checkout page example

Livestock Canada footer example