Madina Visconti

Updated: September 12, 2026

Madina Visconti sells handcrafted jewellery made in Milan, working mainly in fused bronze and sterling silver with hot enamel, and in gold and precious stones for a smaller fine line. The shop holds 393 products across earrings, necklaces and pendants, rings, bracelets, hair accessories, brooches, cufflinks and belts, grouped into named collections such as Ivy, Edera, Fiocco, Bouquet, Astri and Panzè. Pieces are described as a “reinterpretation of classic jewelry, unique pieces designed from organic and abstract shapes reflecting the essence of nature, handcrafted using lost-wax casting”. Built on WooCommerce.

Website Design

Coral against forest green. The theme runs a soft coral pink (#ff8d8f) as its accent, set against a deep green (#334c45) and a muted sage (#6a8a83), with white and black doing the structural work. Coral appears on buttons and sale flags, the greens on full width panels.

A four family type system. Adobe Garamond Pro carries the editorial copy, Aktiv Grotesk the interface and product labels, Acta Display Extra Bold the largest headings, and a script face is kept for decorative lines. Long passages are set narrow and centred with hard line breaks, so the Our Story block reads as a poem rather than a paragraph.

Photography on flat colour. Product shots are cut out and placed on plain grounds, while campaign imagery and an embedded Instagram feed supply styled context further down.

Shopping Experience

Filters that describe the material. The shop filters on category, collection, price, stock and three attributes specific to this catalogue: Material, listing bronze, brass, silver and individual stones down to tsavorite and rhodolite; Finishing, covering 24 kt gold, natural bronze and oxidized silver; and Enamel colour, with eleven named shades plus No Enamel.

Made to order built into the buy box. The Name Cuff page combines a wrist size dropdown, a downloadable size chart and printable sizer, a free text field for the name to be cast, and a packaging choice between standard and gift wrap with a message. Tabs below cover measurements, shipping, attributes and personalisation.

Stock stated as pre-order. Sold out items are labelled “Sold out: on pre-order” rather than hidden, and custom pieces carry a lead time of four to five weeks from sketch approval.

Brand Storytelling

The workshop as the argument. The Our Story panel places the brand in the medieval Cinque Vie district of Milan, “where the streets are named after” the goldsmiths and silversmiths who worked there, and ties production staying local to that tradition.

One object carries the history. The Name collection is traced to a cuff made by Madina’s mother Osanna for her sister in 1985, found later in the brand archive and put into production.

Notable Features

A bilingual storefront. An Eng and Ita toggle in the header swaps the whole site, including product pages, between English and Italian.

Services alongside the shop. The Services menu carries How to clean your jewellery, Made to Order and Weddings, and the footer lists the Milan atelier address, telephone, WhatsApp and opening hours.

Free shipping thresholds in the top bar. A persistent banner states shipping included over 250 euro within Italy and over 400 euro internationally.