Paper Tube

Updated: September 11, 2026

Paper Tube Co. sells ready-made and custom paper tube packaging, plus rigid boxes, pouches and design services, for brands and independent makers who need retail-ready packaging without a large minimum order. The homepage states the pitch directly: “Packaging matters. Our ready-made paper tubes and boxes are perfect for grabbing attention and enhancing the unboxing experience.” Ready-made tubes ship with no minimum quantity; custom runs require 1,000 pieces or more. Built on Shopify.

Website Design

A teal accent on a black and white base. Most of the site runs black text on white or light gray grounds, with a single seafoam teal reserved for buttons and the selected checkout option. The footer flips to solid charcoal.

Butler serif headings over Karla sans body. Page titles and product names are set in Butler, a traditional serif, while navigation and body copy run in Karla, a plain sans-serif.

The product photographed in three colors, repeatedly. Every tube is shot on a plain white ground in black, kraft and white together, and that trio recurs down the shop grid, on product thumbnails and in a banner promoting custom sizes.

Shopping Experience

A filterable ready-made grid. The shop category page lets shoppers narrow by Type (General Use, Push-Up, Paper Jars, Child Resistant, Shakers, Gift Boxes, Accessories), Color, Height and Diameter. Each tube shows in its three colors with a name label, no price on the grid.

Individual or carton purchase. The product page carries a carton price-break table, a toggle between buying one tube or a full carton, a quantity stepper and color swatches. The total updates live, for example a single 13 by 4 inch kraft tube priced at $7.77.

A sealing-label cross-sell at the buy box. Below Add to Cart sits a module for matching clear perforated labels with a screen-printing add-on, plus a prompt to request a quote over 1,000 tubes.

Standard Shopify checkout with Google Pay express. The checkout keeps the default two-column layout, order summary on the right, Google Pay as the express option, and a teal Pay now button.

Brand Storytelling

Trust badges above the fold. The shop page opens with three icon badges (Quick Delivery, No minimum order quantity, Choose from pre-made sizes and colors) next to an “Excellent” Trustpilot rating and review count.

A customer quote used as proof. A “Great Company to Work With” panel carries a testimonial praising print quality and communication, standing in for case studies or press logos.

Sustainability treated as a policy, not a slogan. The product description notes FSC-certified, recycled and compostable materials, and the main navigation carries a dedicated Sustainability page.

Notable Features

A “Tubes in the Wild” Instagram module. A homepage section links out to Instagram with a “View more on Instagram” button, showing the tubes in use rather than only in studio shots.

A built-in upsell to custom. A banner headlined “Custom Tubes More Your Style?” sits inside the ready-made shopping flow, pointing anyone who needs more than 1,000 units toward a custom quote.

An EPR calculator in the footer. The Company footer column lists an EPR Calculator alongside About, Careers and Blog, tied to packaging producer-responsibility rules.