Princeton Tec 
Princeton Tec is an American lighting manufacturer based in Pennsauken, New Jersey, selling headlamps, helmet lights, handhelds, marker lights and accessories to divers, hunters, campers, runners and tactical and industrial users. The catalogue is split into three collections, Tactical, Adventure and Industrial, and runs to six pages of twelve products, with headlamps at $69.99 and $99.99 and a dual fuel model at $154.99. Built on WordPress with WooCommerce.
Website Design
Bone and black with a brass accent. Pages sit on a warm off white, #F5F0E5 and #F0EBE3, with near black #232426 for buttons and a tan range around #B49360 and #C8A978 used for rules and secondary text.
Proxima Nova with Noto Sans. Headings and body copy both use Proxima Nova, with Noto Sans loaded for interface text. Body type is set at 18px and headings run upper case and tightly tracked.
Specification as decoration. Product cards are not just image and price. Each carries four data chips: lumen output, run time, IP rating and weight. Repeated across a grid, those chips become the dominant visual texture of the shop.
Shopping Experience
Three entry points into one catalogue. The main menu offers Collections, Activities and Categories side by side, so the same headlamp is reachable through Tactical, through Diving and through Headlamps.
A filter panel built for spec buyers. The shop page filters on collection, category, LED colour covering blue, green, infrared, red, ultraviolet and white, IP rating, battery type covering alkaline, coin cell, CR123, dual fuel and lithium rechargeable, and activity. Selections are confirmed with an Apply button rather than reloading on each click.
Product pages lead with performance data. The Ghost X page opens with a 360 degree viewer and a product video, then a performance table listing all fourteen modes with lumens, runtime and beam pattern, then a beam distance scale in metres. Colour and LED pattern selectors sit under the price.
Checkout inside the cart drawer. The slide out bag shows SKU, variant, subtotal, a flat $4.99 shipping line, tax and total, with a promo code field and a Pay Now button, so an order can be completed without opening a separate checkout page.
Brand Storytelling
Four claims under the hero. EST. 1975, USA-made, Lifetime Warranty and Trusted by the Armed Forces are set as a row immediately below the banner and are not elaborated further.
Instagram as evidence. A long feed of @pteclights posts runs above the footer, mostly field photographs captioned with product hashtags and references to service use.
Notable Features
Support content held in the footer. Where to Buy, Catalogs, Manuals, Warranty, Order Status, Returns and Shipping are grouped as a standing block on every page, serving a product that is also sold through dealers.
Free shipping threshold in the header. A free shipping over $99 line sits in the top bar and repeats inside the cart.
Email capture tied to a discount. A ten per cent offer in exchange for an email address is placed in the header menu rather than in a pop up.
Princeton Tec Shop Category page example
Princeton Tec Product page example
Princeton Tec Checkout page example
Princeton Tec footer example
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