Rawdish

Rawdish is a Luxembourg food producer selling organic plant-based ready meals, cold-pressed juices, salads, desserts and multi-day detox boxes from a shop at 2a Place de Paris in Luxembourg City. Meals run from about 4.95 euro for a small salad to 15.69 euro for a hot dish, and the organic certification is stated in the footer as LU-BIO-02. Orders are taken on the site and through the Wedely, Foozo and Wolt delivery platforms. Built on Squarespace.

Website Design

Bebas Neue over Proxima Nova. Headings are set in Bebas Neue, a condensed all-caps display face, at 50px, against body copy in Proxima Nova Light at 20px. A third setting, Rubik at 12px in capitals with wide tracking, handles navigation and small labels.

Near-black text on white. Type colours cluster on #1D1D1D, #272727 and #212121, with #EBEBEB and #F6F6F6 for dividers and tinted blocks. The food photography carries the colour on its own.

One long index page. The homepage is a sequence of named anchor sections covering the hero, the range, a delivery announcement, featured products, detox, stockists and reviews, each opened by a short capitalised heading.

Shopping Experience

Ingredients in the listing, not behind a click. Product cards carry the full ingredient declaration in French with allergens in capitals, plus weight in grams and the price. The card is doing the work of a pack label.

Category filters above the grid. The Hot Meals page adds an All, Group Meals, Hot Meals, Power Treats and Salads filter row, while the top navigation splits the range into Family meals, Hot Meals, Cold-Pressed Juices, Salads, Desserts, Detox and Gift Cards.

A short product page. The product view repeats title, price and the ingredient block, offers a quantity field and an Add To Cart button, and adds previous and next links to the neighbouring items in the same category.

Collection and delivery treated as separate journeys. Order Online, Pick-Up & Delivery, Store Location and Our Stockists are distinct pages, and the footer lists the address, phone number and weekday hours of 9:30 to 17:00.

Brand Storytelling

The claim is the certification. Copy leads on 100% organic, the bio certification code and the French asterisk convention marking every organic ingredient, rather than on lifestyle language.

An environmental argument in plain terms. A homepage panel states that animal agriculture is one of the largest contributors to global greenhouse gas emissions and frames reduced meat and dairy consumption as the reader’s own lever.

Notable Features

Four benefit tiles. Energizing, Power, Convenient and Nutrient rich each carry a single explanatory line, placed between the sustainability text and the customer reviews.

Detox sold by duration. Boxes come in one, three and five day lengths, described as matched to previous experience rather than to a stated goal.

Third-party ordering promoted on the homepage. Wedely, Foozo and Wolt each get named placement, with a banner announcing the Wolt listing as new.