Really Well Made

Updated: September 11, 2026

Really Well Made is a London furniture and homewares retailer trading from a showroom in Peckham and a Shopify storefront, selling design-led sofas, beds, lighting, textiles and kitchenware from brands including HAY, Muuto, String Furniture and Ferm Living. The site describes itself as "an independent London retailer of modern furniture and homewares," and it pairs its curated brand catalogue with in-house showroom stock, made-to-order pieces and next-day delivery on items already in the Peckham warehouse.

Website Design

Indigo frames a white canvas. A deep indigo (#140e4b) runs the top announcement bar and full footer, bracketing an otherwise white and pale-grey body. The effect keeps every product photograph, mostly warm oak, walnut and boucle upholstery on plain grounds, as the only source of colour on the page.

One sans-serif, two weights. Both headings and body copy run in MaisonNeue, with headings set lighter and slightly condensed against a heavier body weight, so the two never fully separate the way a serif-and-sans pairing would.

A terracotta accent for hover states. A warm rust tone (#b96c40) shows up on interactive elements against the mostly monochrome palette, giving buttons and links a single warm signal on an otherwise cool, neutral page.

Shopping Experience

Multiple ways into the same catalogue. The main navigation lets shoppers browse by product type (Furniture, Lighting, Homewares), by brand or designer, or by room (Bathroom, Bedroom, Kitchen, Living, Workspace), with further curated views for Bargain Corner, Latest Additions and Ready to Ship.

Black discount badges on every card. Grid listings carry a black "Save 20%" tag with the original and reduced price both shown, so markdown depth is visible before a shopper opens the product.

A detailed product page. Individual pages show a colour or finish selector, an interest-free instalment option through Clearpay, and a stacked list of reasons to buy from the retailer, on display in the showroom, reliable delivery, independent since 2012, alongside accordions for technical information and materials.

Brand Storytelling

Reasons to shop with us, stated plainly. Rather than a narrative brand story, the site lists concrete claims next to the buy box: physical showroom access, "we price match," and an independent retailer history going back over a decade.

Made to order as a selling point. Certain pieces are flagged as made to order with a stated lead time, turning a potential wait into a piece of information rather than a hidden delay.

Notable Features

A dedicated showroom collection online. A "Showroom Display" section lets shoppers browse items physically available to view or collect in Peckham, connecting the digital catalogue back to the bricks-and-mortar store.

Trade and contract sales as a separate track. A "Contract / Trade Sales" link in the footer signals a business channel alongside the consumer storefront, aimed at designers and commercial buyers rather than home shoppers.

Reviews built into navigation. "Customer Reviews" appears as its own footer link rather than a widget buried on product pages, treating feedback as a destination in its own right.