Stockist vs Storemapper: Which Store Locator Is Best in 2026?

1

Best overall

Stockist

4.8

★★★★★

See pricing Visit Stockist →

From $10/month ($8/mo billed annually)
14-day free trial

• Unlimited search filters on every plan
• Search analytics and heatmaps from the $20 Plus plan
• Shopify app creates your locator page automatically

2

Best for large networks

Storemapper

4.5

★★★★★

See pricing Visit Storemapper →

From $24.99/month ($249/year)
7-day free trial, no card

• Up to 10,000 locations on Premium, unlimited on Corporate
• Multiple maps, lead forms and shoppable products
• Phone support and booked setup calls

Stockist and Storemapper come up again and again when brands add a “where to buy” page, so which came out on top in our hands-on testing?

After setting up and testing both, I can confidently say Stockist is the better store locator for most brands because it costs less for comparable location allowances, is simpler to get live, and includes analytics on its $20/month plan. Storemapper is the stronger option for big dealer networks that need lead capture or product-specific maps.

In this comparison, I’ll take a closer look at why Stockist comes out ahead, and compare pricing, features, analytics, ease of use, design, and support. I’ll cover both Shopify installation and embedding a locator on another website.

This piece was updated on 11/10/26. Find out about the changes we’ve made:

I’ve updated this Stockist vs Storemapper comparison to reflect both apps’ 2026 plans and prices. This includes checking every plan limit for accuracy, noting which plans unlock analytics and spreadsheet sync, and adding first-hand notes from setting up both locators.

Key Takeaways

• Stockist wins on entry price: $10/month versus Storemapper’s $24.99/month for the same basic location allowance.
• Storemapper offers larger public plans: Premium supports 10,000 locations, while Corporate removes the location limit.
• Stockist makes analytics cheaper: search data starts on its $20/month Plus plan, versus Storemapper’s $69.99/month Premium package.
• Storemapper offers more advanced tools: higher plans add Google reviews and hours, lead forms, and shoppable products.
• Both work beyond Shopify: embed either locator on almost any website that accepts HTML.

A Quick Comparison of Stockist vs Storemapper

Stockist favors affordable directories, while Storemapper costs more but includes more tools for managing complex retailer networks.

What Kinds of Business Is Stockist or Storemapper Best For?

Choose around your locator’s job, not just your retailer count: a searchable directory and a dealer lead-generation tool need different capabilities.

Stockist Is Best for…

• Brands with straightforward retailer networks that want an affordable “where to buy” page, simple Shopify setup, and useful search analytics.

Storemapper Is Best for…

• Complex dealer, distributor, or franchise networks that need product-specific maps, richer listings, team access, or lead collection.

1. Best for Pricing: Stockist

Stockist is cheaper for every network up to 2,000 locations

Stockist’s paid directory plans cost less for comparable location needs within that range. Feature requirements can change the comparison: Stockist’s lower prices don’t buy Storemapper’s lead collection tools.

Stockist wins on value for a conventional retailer locator. For the same entry-level location allowance, Stockist charges $10/month while Storemapper charges $24.99/month, and Stockist already includes unlimited search filters.

How Much Do Stockist and Storemapper Cost?

Compare the features as well as capacity in the table below. Your retailer list might fit an entry plan’s location allowance, but you’ll still need a higher subscription for automatic syncing or analytics.

Annual billing cuts Stockist’s subscription cost by 20%, compared with about 17% for Storemapper. I recommend completing a trial with your real retailer list before paying annually, especially if syncing determines which plan you need.

For a basic directory, Stockist Basic is enough if your list fits its allowance. Upgrade to Plus for demand data, not extra filter categories; unlimited filters are included throughout Stockist’s paid range.

Beyond 2,000 locations, Storemapper’s public pricing continues while Stockist requires a quote. Storemapper also offers a tailored enterprise plan through sales, so compare packages that meet your requirements rather than assuming either app wins at larger scale.

What Else Should You Budget For?

Both services need a map-provider connection, and Stockist uses your own Google Maps or Mapbox key. Check your provider’s usage charges separately from the locator subscription; Stockist’s unlimited locator traffic doesn’t mean unlimited free mapping.

Use the trial to test the plan you actually need, rather than judging either app only by its cheapest subscription:

• Stockist’s trial: you get 14 days to test the locator, with no permanent free plan.
• Storemapper’s trial: you get 7 days on any plan without a credit card; its Shopify offering also includes a free plan for a single location.

I recommend checking syncing, languages, and branding removal before comparing your final subscription costs. Those upgrade requirements can matter more than your retailer count, especially when a small directory still needs automatic updates.

That said, Storemapper can justify its premium when its larger capacity and business tools meet requirements Stockist can’t cover.

2. Best for Store Locator Features: Storemapper

Storemapper has the deeper feature set for complex networks

Storemapper supports product-specific maps and richer listings rather than stopping at address search. Stockist covers the essential directory functions, but Storemapper gives you more control over dealer discovery and inquiries.

Storemapper wins this round because its extras change what your locator can accomplish. Corporate adds lead collection, while multiple maps let a product-page visitor see relevant retailers rather than your entire network.

Search and Filters

Both apps support custom fields and search filters, so shoppers can narrow the results. Stockist includes unlimited yes/no filters on every plan, whereas Storemapper adds controls for ranking selected locations.

Stockist’s discovery options include:

• Checkbox or dropdown filters: organize categories without requiring a higher subscription.
• Category-specific pins: assign icons through filter categories to distinguish locations.
• Automatic nearby results: use approximate desktop location or browser location permission on mobile.
• Map-based searching: update the search as shoppers move around the map.

Storemapper offers additional search controls:

• Tags and category filters: narrow results to relevant retailers or product groups.
• Distance and country controls: restrict the search area and guide address entry with autocomplete.
• Location tiers: place chosen stores above other results.
• Location clustering: group nearby pins on Pro and higher plans.

I favor Stockist’s unrestricted filters for a straightforward product-category directory. Storemapper is more useful when preferred dealer placement or dense clusters affect how shoppers browse.

For your trial, I recommend checking categories against real retailer records, not just adding sample filters. A store that carries only part of your range needs to appear in the right results, whichever locator you choose.

Adding and Syncing Locations

Both apps include bulk spreadsheet import and export on their entry plans. Neither requires a premium subscription simply to avoid entering every retailer manually.

Stockist Premium adds Google Sheets syncing, with daily checks and a “Sync Now” option. Multiple tabs can feed the same map, and Zapier can write data into the connected sheet.

Stockist’s connected sheet must allow anyone with the link to view it. Keep that spreadsheet limited to information intended for publication, rather than connecting an internal wholesale file containing confidential details.

Storemapper Premium adds scheduled Google Drive syncing and automatic duplicate removal. Storemapper also supports Google Business Profile import and a CRUD API for creating, reading, updating, and deleting location records programmatically.

With Storemapper’s Drive sync, keep the generated headers unchanged. Renaming those columns breaks the spreadsheet connection, so give editors clear instructions before sharing the file.

I recommend choosing the update method your team uses before focusing on the largest location allowance. Stockist’s Sheets connection suits a spreadsheet-led directory, while Storemapper’s API gives teams another way to maintain location records.

Extras You Only Get With Storemapper

• Multiple maps: use category parameters in embed code to display different retailer selections on individual product pages.
• Lead collection form: Corporate lets visitors without nearby stores submit contact information and a message.
• Business hours and Google reviews: Premium and higher plans enrich listings beyond an address.
• Shoppable products: Corporate adds product listings with calls to action.
• Team users with roles: Premium supports up to 5 users, while Corporate supports up to 10.
• Facebook Pages integration: Premium and higher plans connect your locator to your Facebook Pages.

Storemapper’s plan gates matter here: richer location listings and lead collection don’t start on the same subscription. I recommend separating the features you need at launch from those you’re only considering, then testing the plan that includes your essentials.

That said, Stockist handles the core directory well if shoppers only need to find a suitable retailer, and it never makes unlimited filters an upgrade.

3. Best for Analytics and Reach: Stockist

Stockist puts customer search data in reach of smaller brands

Stockist includes search analytics on its $20/month Plus plan, while Storemapper bundles its Analytics Suite into the $69.99/month Premium plan. Stockist’s lower entry point suits brands that need demand data without a larger package of business tools.

Stockist wins on accessible insights, not an exclusive analytics capability. Both offer search heatmaps, so the decision depends on what you pay to access them and which other features you need.

Search Analytics

Stockist provides neighborhood-level heatmaps alongside broader geographic summaries. You can move from an overview of demand to searches around existing retailers.

Its reporting options include:

• Search heatmaps: see where shoppers are looking for stockists.
• City and country breakdowns: compare geographic interest at broader levels.
• Raw data export: download results for further spreadsheet analysis.

Storemapper’s Analytics Suite also includes heatmaps on Premium and Corporate, with an analytics add-on offering another access route. Premium makes more sense when you also need its syncing and richer listings.

For wholesale outreach, compare search activity with store coverage. Investigate regions with repeated searches but no nearby stockist; locator interest can help you prioritize retailer conversations, but it doesn’t prove likely sales.

Stockist’s raw data export is useful when you want to compare locator interest with your own retailer records. Keep search activity separate from confirmed purchases: a shopper looking for a nearby stockist hasn’t necessarily visited that store or bought a product.

SEO

Neither app creates separate indexable location pages. Both place an embedded locator on a page you control, so switching products doesn’t automatically give each dealer a dedicated search landing page.

If local rankings matter, add your own location pages alongside the locator. Give visitors useful retailer-specific information on those pages, then use the embedded map to help them explore nearby alternatives.

I don’t recommend choosing either app as a location-page SEO solution. Storemapper’s HTML rendering gives developers styling access, but that isn’t the same as creating a separate searchable page for every retailer.

Languages

Stockist’s display-language allowance increases by plan:

• Basic: one language.
• Plus: two languages.
• Premium: four languages.

On Shopify, Stockist matches your multilingual setup automatically. Its translations cover locator interface text, including filter names and search messages, but not individual store details or map labels.

Storemapper supports multiple translation sets on Premium and above, selected through embed configuration. Compare the language needs of your locator with the rest of your storefront before choosing a plan; a translated search interface doesn’t replace checking the retailer information itself.

That said, Storemapper remains a capable international option when you already need Premium’s richer listings and want analytics in the same subscription.

4. Easiest to Use: Stockist

Stockist is quicker to get live

Stockist’s Shopify app creates a Store Locator page automatically without editing theme code. Storemapper offers more configuration options, including product-specific maps, but those introduce additional setup decisions.

Stockist wins for straightforward setup, especially when you need a retailer directory rather than advanced sales tools. Both still require a map-provider connection, so neither removes that part of the setup.

My Experience Testing Stockist

When I installed the Stockist app on Shopify, it created a Store Locator page automatically, and it didn’t touch my theme code. I then added my location data before working on the widget’s appearance and filters.

Here’s how I set up the locator:

1. I added the stores. I entered locations individually and used spreadsheet import to populate the directory in bulk. Premium also offers a Google Sheets connection for ongoing syncing.
2. I connected Google Maps. I added a Google Maps API key so the locator could display the map through my account; Mapbox is the alternative.
3. I styled and filtered the directory. I used Settings > Appearance for styling, then Settings > Search Filters to configure shopper-facing categories.

Stockist accepts different spreadsheet address formats, including a single address column or separate components. Its import templates also support filters, so you can organize retailer categories before uploading instead of tagging every location afterward.

The Shopify installation stays separate from theme maintenance because the app doesn’t edit theme code. On another website, you copy the embed snippet into the relevant page; dedicated guides cover WordPress, Squarespace, and Wix.

I found Stockist’s setup straightforward, with the API key as the main hurdle. Automatic page creation handled the Shopify page itself, but I still needed to connect the map provider before treating the locator as ready to publish.

My Experience Testing Storemapper

With Storemapper, I started the 7-day trial without a card and selected the plan containing the features I wanted to test. I then worked through the location import, map connection, and visual settings.

Here’s how I set up Storemapper:

1. I prepared the location file. I downloaded the CSV template and entered the retailer information below the header row.
2. I uploaded and mapped the columns. I matched my spreadsheet columns to Storemapper’s fields, then added a Google Maps API key.
3. I customized and embedded the map. I adjusted colors and pins, then pasted the embed code into the website page.

Storemapper supports 18 named platform integrations alongside generic HTML embedding. These include Shopify, BigCommerce, WordPress, WooCommerce, Wix, Squarespace, Magento, and Big Cartel, so it isn’t restricted to one ecommerce platform.

On Shopify, Storemapper still needs a manual Google Maps API key step. That connection is worth handling early, before you spend time adjusting the locator’s appearance.

I found more settings and plan gates to think through than with Stockist, so getting the map looking right involved more decisions. Google Drive syncing and lead collection also sit on different subscriptions, making plan selection part of the setup rather than something to leave until the end.

What’s the Next Step After Setup?

After setup, both apps put you in a dashboard with your location list. I then checked the published locator, not just the dashboard preview:

• Search real retailer addresses and inspect their map positions.
• Apply your actual filters and check that relevant stores appear.
• Open the locator on mobile and test the route from search to results.

I also recommend checking your ongoing update method before finishing the trial. A successful initial import doesn’t tell you whether your team prefers manual edits, spreadsheet uploads, or a synced file for keeping retailer details current.

That said, Storemapper’s CSV column mapping helps when your existing retailer file doesn’t match its template exactly.

5. Best Design and Customization: It’s a Tie!

Both locators blend into your site

Both apps support brand colors and custom pins, with CSS for more detailed styling. Their differences come down to structural control and the subscriptions required for map themes or branding removal.

This round is a tie because Stockist offers affordable visual integration, while Storemapper gives developers more control. Choose Stockist for a conventional locator or Storemapper when layout flexibility and JavaScript hooks are requirements.

Stockist Design Options

Stockist inherits fonts and text color from your website, helping the locator match your storefront without recreating those settings.

Its main controls include:

• Feature colors and pins: use built-in markers or upload a pin image.
• Layout positioning: choose the list side and search-bar position.
• Map color themes: customize the map on Plus and higher plans.
• Custom CSS: use the dedicated box on every subscription.

However, Stockist’s structure stays fixed. You can’t change pin popups, rebuild the core widget structure, or alter listing-click behavior through its standard customization options.

I recommend checking the default interactions during your trial, not just the colors and fonts. Stockist’s CSS box helps with visual changes, but it isn’t a route to replacing the way listings behave.

Storemapper Design Options

Storemapper renders as HTML rather than an iframe, allowing your site’s CSS to reach the widget. This gives developers more scope, but it also makes checking inherited storefront styles worthwhile.

Its customization options include:

• Horizontal or vertical layouts: choose the arrangement that fits your page.
• Location-specific pins: distinguish individual retailers with custom markers.
• Map themes: access custom themes on Pro and higher plans.
• CSS and JavaScript callbacks: adjust styling and connect custom behavior.

Stockist removes its powered-by link at $40/month, whereas Storemapper’s white-label option starts at $69.99/month. Stockist is the cheaper choice if branding removal is your only reason to upgrade.

Both offer responsive layouts, but preview the locator within your storefront on mobile. Check that shoppers can move between search and results without the surrounding page competing for attention.

Storemapper’s layout choices deserve a practical test on the page where you’ll publish the map. A product-page locator and a dedicated retailer directory can need different arrangements, even when they share your brand colors.

That said, neither is the design loser: Stockist suits simpler brand matching, while Storemapper better serves developer-led customization.

6. Best for Business Support: Storemapper

Storemapper gives you more ways to get help

Storemapper offers phone support and booked calls alongside email, while Stockist handles support through email and its help center. Neither provides live chat.

Storemapper wins for contact options, especially if you prefer talking through setup rather than exchanging written instructions. Stockist users praise its detailed assistance, so fewer channels don’t automatically mean worse service.

Stockist Support

Stockist suits teams comfortable describing issues by email. Users praise help with theme styling and data-entry problems, including practical instructions they can follow.

Pros:

• Detailed email assistance: users describe clear explanations and fixes for theme-related issues.
• Positive response-speed feedback: merchants praise quick replies and practical help.
• Substantial help center: about 80 articles cover installation through advanced customization and troubleshooting.
• Styling guidance: support helps with moderate CSS adjustments when a locator needs visual changes.

Cons:

• No phone support: you can’t switch an email thread to a published phone channel.
• No live chat: questions require email or self-service guidance.
• Fixed customization boundaries: support doesn’t remove the standard widget’s structural restrictions.

I recommend Stockist’s help center for self-service setup guidance, with email for questions specific to your installation. Keep its customization limits in mind: help with CSS doesn’t mean support can change the locator’s core behavior.

Storemapper Support

Storemapper’s booked setup and demo calls suit teams that want guided configuration. Users praise agents who walk them through setup and technical issues, especially when several features need attention.

Pros:

• Email support: send account and configuration questions in writing.
• Phone access: use the support line when a conversation is preferable.
• Booked calls: arrange a setup or demonstration session.
• Help center: follow instructions for imports and advanced configuration.

Cons:

• No live chat: phone support doesn’t provide an instant chat channel.
• Map-provider issues: users have needed assistance after Google Cloud account changes affected their maps.
• Sync changes can require help: removing a connected Drive spreadsheet can require contacting support.

I recommend Storemapper for guided onboarding when your team needs to discuss configuration. Use its booked calls to address the features that determine your subscription, rather than treating the demonstration as a generic product tour.

That said, Stockist’s detailed email support remains appealing if you prefer written steps you can revisit and share with colleagues.

How We Test Store Locator Apps

We regularly test and review the ecommerce apps our readers use, including store locators, by setting them up on real storefronts and comparing every plan side by side. We weigh six areas by how much they matter to brands selling through retailers:

• Pricing and Value (25%): We look at subscription costs against location allowances and the features each plan unlocks.
• Locator Features (25%): We test discovery and location management, including tools beyond a standard map.
• Ease of Use (15%): We test setup workflows and the work required to keep locations current.
• Design and Customization (15%): We look at storefront integration, mobile layouts, and styling restrictions.
• Analytics and Reach (10%): We look at demand reporting and language support without equating embedded maps with location-page SEO.
• Help and Support (10%): We look at contact channels and practical setup guidance.

Most importantly, I set up both Stockist and Storemapper myself, so the insights and recommendations in this comparison come from first-hand experience with both locators, not from their marketing pages.

Stockist vs Storemapper: Our Winner

For brands that sell through retailers, Stockist is the best store locator out there for most of you. It wins on pricing and setup, while affordable analytics put geographic demand data within reach without a large subscription commitment. I recommend Basic for a straightforward directory, Plus for demand reporting, and Premium for spreadsheet syncing or branding removal, provided its fixed widget structure meets your needs.

That said, Storemapper is the better specialist option for complex dealer networks that need product-specific maps, richer listings, or lead collection. Its phone support and booked calls also suit teams that want more guidance. Choose it because those capabilities solve an existing requirement, not simply because its public plans support more stores.

Start with your real retailer list and compare the same import and search tasks before paying annually, including mobile presentation and ongoing data maintenance. I recommend giving both a test run with their free trials (14 days for Stockist, 7 for Storemapper) to see which fits your retailer list best.