
Webflow and Tilda are two popular website building and ecommerce platforms, promising affordable, easy-to-use solutions for business owners.
So, which is best?
At a glance:
- Webflow (8.1/10): Is a more powerful and flexible platform, ideal for professional designers and developers. It combines flexible CMS and hosting services, with powerful dashboards for business management, convenient ecommerce features, and fine-tuned SEO tools.
- Tilda: (6.4/10): Is an intuitive website builder and ecommerce solution intended for beginners. The block library eliminates the need to use code for website design, and you even get a flexible payment processing solution built-in for ecommerce.
I tested both of these platforms, to give you the insights you need to make the right choice.
Quick Overview
Webflow : 8.1/10 | Tilda: 6.4/10 | |
---|---|---|
Design and templates | 8.6 | 8.0 |
Ecommerce | 8.3 | 7.1 |
Pricing | 8.3 | 8.1 |
Integrations | 7.5 | 7.1 |
Customer support | 8.1 | 5.5 |
AI Capabilities | 8.3 | 3.1 |
Webflow vs Tilda: Design and Templates
Winner: Webflow and Tilda both offer some great template options, but I think Webflow’s overall design solution is a little more robust. It even supports a Figma plugin, so you can turn static design into code instantly (great for beginners).
At first glance I was impressed by the themes offered by both Webflow and Tilda. Both options have themes that look extremely professional, and they’re all designed to be naturally mobile responsive, so you don’t have to worry about problems with the user experience on different devices.
Tilda Design Features
Webflow gives you the option to start a page from scratch, or choose specific templates for each page on your store. You can search through themes to find solutions relevant to your industry, and even “preview” what they’re going to look like.
The problem with Tilda comes with when you actually start to edit your themes. On the one hand, the process is extremely straightforward. Tilda gives you instructions on what to include in a page, and can even generate content for you using AI.

The “WYSIWYG” editor is very intuitive, and it’s pretty simple to change the components of each content block, adjusting fonts, colors, images, buttons, and widgets. However, it’s tough to go really in-depth with the editing process, if you want to make granular changes.
Webflow Design Features
Like Tilda, Webflow has some fantastic themes (some paid, and some free), separated into various categories for you to choose from.
Once you choose a theme, Webflow will automatically send you to the editing page, which includes a simple drag-and-drop format, and a handy side bar where you can access more features, like buttons and widgets. You can’t really change as much with Tilda.

I also really like the fact that you get a little check-list when you’re building your site, to help guide you through the process.
With Tilda, you can make a lot more granular changes to your store, experimenting with page logic, variables, layout, structure, and HTML or CSS code. Obviously, this does mean you need a little more design knowledge, but it does give you a lot more freedom.
Webflow vs Tilda: Ecommerce Features
Winner: Webflow offers more advanced tools for building and managing an ecommerce store, including extensive product management, inventory tracking, and integrations with various major payment gateways.
Both Tilda and Webflow advertise their platforms more as general “website builders” than ecommerce platforms, but they do support online sales.
Webflow Ecommerce
Webflow is definitely the more robust option in my opinion, offering access to comprehensive product management and category tools. It will even automatically create collections for you when you start building your store.
Users get access to customizable product fields, where they can highlight specific product features, a bespoke shopping cart designed to match their store’s design, and even transactional emails. Plus, Webflow also supports:
- Animated product pages
- Digital or physical product sales
- Custom delivery options
- Streamlined shipping region management
- Automatic order tracking and label creation
- Support for PayPal, Google Pay, Apple Pay and Stripe
- Extensive inventory and order management
- Automatic tax calculation
- Integrations with dropshipping and fulfillment companies
- Blogging tools and custom landing pages
- Discount and sales promotions
- Lead nurturing forms
Tilda Ecommerce
Tilda offers ready-made templates for online stores, designed to make it easy to upload product collections, and create attractive product pages. It focuses mostly on physical products, from what I can tell, but there is an option for creating and selling online courses.
Notably, you can also accept various payment methods, through integrations with tools like Stripe and PayPal. Plus, you can even create customizable order form settings and shopping carts.
Like Webflow, Tilda offers excellent product catalogues, product cards, and even search and filtering functions for consumers. You can also access features like:
- Dynamic discounts based on product quantity or cost
- Automatic reservation cancellations
- CSV file generation for Facebook selling
- Online store statistics and analytics
- Marketing and promotions
- Shipping and delivery options
- Order management
- Built-in CRM and personalized marketing tools
- Online course builder
I couldn’t find any specific tools for inventory management, however, which is a bit of a problem, particularly if you have a larger online store. I also noticed there weren’t any obvious integrations for dropshipping, print on demand, or fulfillment vendors.
The good news is that if you do have design knowledge, you can customize a lot of product and catalog page features. However, creating product variants and designing dynamic pages takes a lot more effort than it would with Webflow.
Webflow vs Tilda: Pricing
Winner: Tilda’s pricing packages are a little more affordable, but Webflow offers a wider range of plans to choose from for different types of companies.
Webflow and Tilda are pretty evenly matched from a pricing perspective. Both of these companies offer a “free plan” for beginners.
For Webflow, the free plan gives you access to a simple webflow.io domain website, with 2 pages, 50 CMS items, free localization previews, 50 form submissions, and 1GB of storage. It can also only support 1,000 visitors, which isn’t ideal for scaling companies.
For Tilda, your free plan will give you access to all of the simple website building tools, with a collection of “key blocks”.
The company doesn’t actually outline what these core blocks include until you create an account and start trying to access features. At that point, you’ll discover you’re limited to 1 page per project, and 50mb of file storage.
Webflow Pricing
Notably, Webflow’s free plan doesn’t include ecommerce functionality, it’s only for building basic websites. There are also various paid plans for standard business sites, but for this comparison, let’s focus on the ecommerce plans.

Packages start at $42 per month for the Standard plan (or $29 when you pay annually), which allows you to sell up to 500 ecommerce items, access 2,000 CMS items, and leverage all of the features of the website builder. Unfortunately, there’s a 2% transaction fee on this plan.
The Plus plan, for $84 per month, and the Advanced plan for $235 per month eliminate the transaction fee, and give you access to more CMS items and ecommerce items.
Tilda Pricing
Like me, you might notice Tilda isn’t incredibly forthcoming with information about its pricing packages. You really only get basic insights until you dive in and create an account.

Outside of the free plan, you can pay $15 for a personal website, with access to all of Tilda’s website customization features, or $25 for a Business account, which supports up to 5 websites. Both of these plans include ecommerce functionality, which you don’t get in the free plan.
They also don’t charge any transaction fees, which is a nice bonus.
Webflow vs Tilda: Integrations
Winner: Webflow and Tilda both offer an excellent selection of integrations, but Webflow does seem to offer more options tailored to the needs of ecommerce companies.
In terms of integrations, Webflow wins hands-down. The company has an excellent app marketplace, where you can find dozens of integrations for AI, analytics, automation, content management, design, ecommerce, and more.
This marketplace is regularly updated with new offerings, and it’s easy to integrate any of the available apps into your existing store.

Tilda also supports a lot of integrations, including marketing tools like Mailchimp, CRM solutions, marketing tools, analytics, and SEO apps. However, I couldn’t find a lot of apps specifically tuned to the needs of ecommerce business owners, like fulfillment or dropshipping apps.
One good thing is that Tilda does support custom scripts and webhooks, and works with Zapier so you can create unique automated workflows.
Customer Support and Service
Winner: Webflow offers more direct contact options, including live chat and email, and it has a fantastic community forum. Tilda mostly offers support via email.
One thing I noticed when experimenting with Webflow and Tilda is that they both offer a lot of in-app support, in the form of guidance and tips to help you make the most out of your website. They also both have some great self-help resources, like guides, FAQs, and blogs on their websites.
Unfortunately, Tilda mostly expects you to figure things out for yourself, with their comprehensive help center. It’s a great resource, which you can access any time from your account.
However, if you need to contact Tilda’s team directly, you’re limited to filling out a support request ticket. Since email isn’t always the fastest way to get support, I found this a little problematic.
Webflow also has a brilliant help center, but it also allows users to get in touch via both live chat and email if they have issues. Plus, there’s a brilliant community forum where you can interact with other website owners.
Plus, you can follow Tilda on social media, check out their video tutorials on YouTube, and even access specialist learning resources on design, marketing, and more.
Read more:
Webflow vs Tilda: AI Capabilities
Winner: Webflow offers a far more comprehensive range of AI tools for code and image generation, translation, grammar, search engine optimization and more.
Personally, I think the addition of AI to ecommerce site builders is a great thing for today’s business owners. Both Webflow and Tilda leverage AI to help you design and optimize your store.
With Webflow’s generative AI tools, you’ll be able to fix grammar issues, optimize your text for SEO, shorten the length of content, and soften the tone.
You’ll also be able to automatically generate alt tags for images, create unique images based on text prompts, create custom code in your editor with AI, and translate content. There’s even a handy AI learning assistant in works that can support you as you build:

Tilda’s generative AI tool currently only allows you to generate content for your website, as far as I can tell.

So you’ll be pretty limited in what you can actually do. However, the content generated is usually pretty good, and gives you a range of options to choose from.
Webflow vs Tilda: The Final Verdict
Overall, Webflow takes the crown in this comparison. It offers access to more advanced design and ecommerce features, more powerful AI tools, a wide range of sales-focused integrations, and excellent customer support.
Tilda is more affordable, and it’s extremely easy to use, but it lacks the scalability you might need to build a thriving business.
On the plus side, if you’re still not sure which option to pick after reading this comparison, you can always experiment with the free versions of the platforms yourself.