Naadam

Updated: September 11, 2026

Naadam sells cashmere knitwear, cotton basics and accessories for women and men, sourced from hand-combed Mongolian fibre and pitched as “really good cashmere at fair prices”. The range runs from scarves and combs at the low end to colour-blocked zip sweaters around $225, with the Original Sweater held at $98 as the entry point. There is a third line, Soft by Naadam, alongside monogramming, college logo knits and an NFL collaboration. The store runs on Shopify.

Website Design

Warm neutral ground, olive accent. Pages sit on white and a greige photographic backdrop, with type in a warm near-black rather than pure black. The only real colour in the chrome is a moss green used for navigation links.

Fraunces over Proxima Nova. Headings and the wordmark use Fraunces, a serif with noticeable contrast, set centred above category pages. Everything functional, from filters to product names and prices, runs in Proxima Nova at small sizes.

Editorial tiles inside the grid. The product grid is regularly interrupted by a full-bleed campaign cell, one image with a short headline and a shop link, so seasonal merchandising keeps the grid rhythm.

Shopping Experience

Material is a navigation axis. The mega menu carries a Material column next to the clothing categories, listing Signature, Luxe, Super Fine, Lightweight, Cotton Cashmere, Organic Cotton and Baby Rib, each with a one-line description of weight and feel.

Filtered on fit details. Collection pages offer Size, Color, Category and Neckline filters with a sort control opposite. Cards carry colour swatch dots, any sale price against the original, and badges for Limited Edition Piece, New Colors or Waitlist Me.

Product pages spell out fit. Below the swatches and a What’s my size link, three tabs split Details, Fit and Care. Fit is described in named terms such as Relaxed Classic, with guidance on sizing down and on length.

Checkout adds its own merchandising. The Shopify one-page checkout leads with Shop Pay, PayPal and Google Pay, then a Recommended for you carousel. A gift message accordion, an order protection toggle and a rewards sign-in prompt sit before card, Klarna and PayPal payment.

Brand Storytelling

A numbered explainer instead of a manifesto. The Facts About Cashmere page runs six short entries under headings like Organic shmorganic and Anybody in there, covering hollow fibres, hand combing as the cruelty free method, and why longer fibres pill only once.

Supply chain named in the footer. Links for We Love Our Herders, Sustainability and Service and Accountability sit beside the usual customer service column, and the brand states membership of the Sustainable Fibre Alliance.

Notable Features

Gauge stated on the product. Copy specifies the knit gauge and weight name together, for example 12 Gauge Signature weight, so the material taxonomy in the menu resolves to a number on the page.

Waitlist rather than a dead card. Out of stock variants swap the add button for Notify Me, and the grid badge changes to Waitlist Me so the state is visible before the click.

Quiz, rewards and monogram shops. A style quiz, the Naadam Rewards programme and a monogram service are all promoted from the top utility bar rather than buried in account pages.