Woolrich

Woolrich sells outerwear, clothing, footwear and accessories for women, men and children, with parkas and down jackets as the core of the range. The European domain now resolves to a country-scoped path on woolrich.com, so a UK visitor lands on a pound-denominated store run by Woolrich Europe SPA, part of the BasicNet group. Built as a Nuxt front end on a Tailwind design system.

Website Design

A neutral palette with one red. The token set is small: white, black, a slate grey, a warm cream and a five-step grey ramp, with a single red held for the accent and separate tokens for error, success, disabled and focus states. Nothing else is coloured, so the photography supplies the palette.

Inter in two weights. The interface runs on Inter regular and medium, self-hosted as two web fonts. There is no display face; headings separate from body copy by size and case alone.

A mega menu built three levels deep. Women, Men and Kids each expand into Icons, New Arrivals, Outerwear, Clothing, Shoes and Accessories, with a See All row under every group and named subcategories such as Parkas and Lightweight Down Jackets below that.

Editorial blocks cut into the shopping path. Seasonal stories, an overshirt edit and a brand history panel sit between the new-arrivals rows, each one image with a short overline and a link.

Shopping Experience

Sizes shown on the listing card. Every grid tile carries colour swatches and the full size run, with unavailable sizes greyed out, so a shopper can rule an item out before opening the page. The women’s outerwear listing alone returns over a hundred results.

Badges do the merchandising. Items are flagged as Icon or New arrivals in the grid, which separates archive styles from the current drop without a filter.

Product pages structured as spec sheets. Each opens into accordions for Details, Fit, Materials, Washing and care, Garment features and Fabric feature. Details lists the product code, original product name, fabric, closure system and pocket configuration; Fit gives the model’s height and size worn; Materials gives percentage breakdowns for shell, lining and padding.

Temperature and duty stated up front. Parkas carry a weight class and a temperature range in the details list, and the buy box states that customs duties are covered, with a 14-day free exchange and return.

Brand Storytelling

Archive as the argument. Product copy describes garments as archival designs reworked, and the Arctic Parka is treated as a named recurring style rather than a seasonal item.

A content hub kept separate from the catalogue. Woolrich World collects brand values, seasonal stories, a Japan-designed outdoor label, the company legacy and a fabrics and technologies section.

Notable Features

Certification named on the product. Down is identified as Responsible Down Standard certified, with the certifying body and certificate number printed in the details list.

A fabric glossary tied to each item. Fabric properties such as water repellent and wind resistant appear as defined terms with one-line explanations on the product page.

Country selector, store locator and wishlist in the header. Delivery country is surfaced as a persistent control rather than buried in the footer.

Woolrich Shop Category page example

Woolrich Product page example

Woolrich Checkout page example

Woolrich footer example