WeNatal

WeNatal sells prenatal supplements built around couples rather than the mother alone, pairing WeNatal For Her, a 24 nutrient formula at $59.95 a month, with WeNatal For Him at the same price and a Together bundle at $109.90. Around those sit add-ons including Iron+, Egg Quality+, Omega DHA+, Rest + Digest Magnesium and a three in one Prenatal Protein+ line, plus accessories: totes, water bottles, travel vials, affirmation cards and a journal. Built on Shopify.

Website Design

A plum and cream base with pastel accents. The palette is anchored by a deep plum used for text, buttons and the cart scrollbar, set on a warm beige ground. Periwinkle blue, lilac, pale yellow and two forest greens are held in reserve for section backgrounds and status dots.

Four typefaces doing separate jobs. Simula, a serif, handles display lines; Cadiz Web carries interface copy; Rework Micro and a Sackers face appear for small capitalised labels. Headline sections read as editorial while product data stays in a plain sans.

Life stage tags as a visual system. Nearly every product card is topped by one or more labels from a fixed set: Trying to Conceive, Pregnancy, Postpartum and Overall Health. They repeat across the homepage, the shop and product pages, so the catalogue reads as a timeline rather than a list.

Shopping Experience

Buying decisions sit on the card. Homepage product cards carry a Subscribe or One-Time toggle and show the subscription price before the click, alongside a one line description. A Learn More link splits the detail path from the buy path.

Per serving pricing beside pack pricing. The buy box on a product page shows monthly subscription at $59.95 and $2.00 per serving against a one time pouch at $69.95 and $2.33 per serving, with a three pouch option marked Save $30.

A kit and refill structure. First orders ship as a Welcome Kit with a reusable glass jar; subsequent deliveries are pouch refills. Subscription benefits are listed in the box itself: pause anytime and a free nutrition consult.

Low commitment entry points. Prenatal Protein+ is offered as a three day starter pack at $19.95 in both the For Her and For Him versions, sold as a one time add to cart rather than a subscription.

Brand Storytelling

Fertility, Reinvented. The homepage leads with that line and follows it with a claim stated numerically: 2x the nutrients in most prenatals, plus 20 for him. A second heading, From Me to We, frames the couples positioning.

Evidence presented as its own section. A badge strip lists human clinical trials, third party testing, allergen free and HSA/FSA eligible, and the For Her page links to a clinical study described as a three cycle, single group trial of 40 women run by Citruslabs.

Notable Features

An ingredient explainer inside the product page. Ten key nutrients, from choline to methylfolate, each get a short paragraph on why they matter in pregnancy, with a Learn More link per entry.

Resources treated as a second catalogue. The nav carries guides, a master class, meditations, recipes and a Clean Brand Database beside the shop, and a nutrition consult is sold as a product in its own right.