Sneak in Peace

Sneak in Peace is a sneaker discovery and shopping platform that describes itself as “a discovery platform for the most established and upcoming sneaker designers”. The catalogue covers low top, high top and slip on sneakers, running shoes and a small technology section, spanning Nike, Adidas, HOKA, New Balance, Salomon and On Running alongside Gucci, Valentino, Loewe and Bottega Veneta. Rather than holding stock for every line, product pages list competing retailers and hand the sale over to them. Prices display in pounds. Built on Shopify with a heavily customised front end.

Website Design

Black, white and a warm grey. The interface runs on flat black and white, with a warm grey panel ground of #f0eeed carrying cards and secondary surfaces. A single red, #d20000, is held back for alerts and status text, so nothing else competes for attention.

A book serif against a neutral grotesque. Display type is Reckless Neue Book; navigation, labels and body copy use NT Neuss in regular and medium, with Dia Regular loaded as a third register. The serif carries the brand name and section titles while the grotesque handles everything functional.

A persistent player. A Now Playing card sits over the interface and can be minimised or expanded, carrying a title, an image and a product list, so video and browsing occupy the same screen rather than separate destinations.

Shopping Experience

Filters split three ways. Collection pages stack an audience filter of All, Men’s and Women’s, a silhouette filter of Low, High, Running and Slip On, and an A to Z brand index grouped under Trending, Luxury, Running and Sportstyle.

Retailers compete in the buy box. Each product page lists stores as selectable variants: a logo, the retailer name, a tag such as Marketplace, and that store’s price. A Buy Now button opens the retailer in a new tab, while a separate Add to Cart sits alongside for stock held directly.

Save before you buy. A wishlist control appears on cards and product pages, with an account prompt reading “Sign In or Create an Account to keep your favourite items.” Releases not yet on sale swap Buy Now for Notify Me.

Brand Storytelling

A slow-shopping line. The about page closes on “Never in a hurry, Sneak in Peace.” and sets out the proposition as five pillars: Global Stores, Discover, Collect, Watch and Shop, and Designer History.

Editorial over promotion. The video feed is tagged by subject rather than product type, mixing Collaboration, Luxury, Sportstyle, Fragrance, Technology and Vehicles, which frames the shop as one part of a wider culture feed.

Notable Features

Sneak TV. A dedicated video feed of brand and product films, each card carrying a category tag and a Shop Now or Discover link.

Upcoming Launches. A standing collection for releases not yet available, with notification signup in place of a purchase button.

Weekly Roundup. A newsletter described on site as a curated weekly roundup of trends and films, promoted from both the site menu and the footer.