Modcloth

Updated: September 11, 2026

ModCloth sells vintage-inspired women’s clothing across dresses, tops, bottoms, skirts, sweaters, jumpsuits, rompers, denim and matching sets, with a dedicated accessories range covering jewelry, sunglasses, hats and shapewear. Sizing runs from XS to 4X with its own plus-size sections rather than a filtered afterthought, and the catalogue mixes proprietary ModCloth designs with partner labels such as Princess Highway and Chelsea Crew.

Website Design

Warm neutrals with a grey accent. The page backgrounds split between white product areas, a slightly warmer off-white header and a cool light grey footer, with a mid-grey used consistently for accent text and icons rather than a saturated brand colour.

Jost for the interface, Lora for accents. Jost, a geometric sans-serif, carries navigation and body copy, while Lora, a serif, appears for selected accent text, giving the otherwise clean-lined store a softer, editorial touch where it is used.

Category tiles built around product photography. The homepage relies on image-led category tiles, Tops, Shoes, Dresses, Bottoms, rather than text-forward banners, letting the styled photography carry the vintage positioning.

Shopping Experience

Emoji used inside primary navigation. Menu labels pair with emoji, a shopping bag, a mushroom, a bow, a sock, a stylistic choice that sets the navigation apart from the plain text menus typical of apparel retailers.

A dedicated seasonal category alongside core sections. Halloween sits as its own top-level navigation item next to Dresses and Clothing, treating a seasonal assortment as permanent site structure rather than a temporary banner.

Gunne Sax given its own navigation slot. The vintage-revival label Gunne Sax is broken out as a distinct top-level section rather than folded into Brands, a sign of its weight within the catalogue.

Discount messaging stated in percentage terms. Promotional copy at the time of research stated savings of up to 40 percent off, along with free ground shipping on eligible orders over 100 dollars.

Brand Storytelling

A named designer collaboration. A ModCloth x Tamara Arcilla collection is called out separately from the general catalogue, using a collaborator’s name to signal a limited or capsule assortment.

Vintage positioning stated without qualification. Copy across the site uses vintage-inspired and unique directly to describe the aesthetic, rather than a more roundabout description of the style.

Notable Features

A resale platform linked from the footer. ModCloset, a secondhand or resale arm of the brand, is linked directly from the footer alongside standard account and support links, extending the vintage identity into resale as well as new stock.

ModSquad Rewards as a named loyalty program. Rather than a generic points system, loyalty is branded as ModSquad Rewards and given its own footer link, consistent with the brand’s community-oriented tone.

Five social platforms linked in the footer. Facebook, Instagram, Pinterest, TikTok and YouTube are all listed, a broader social footprint than most sites in this gallery carry.