Author: Bogdan Rancea

The internet has a habit of making selling digital products sound like the “easy” low-effort alternative to building a typical ecommerce brand and selling something physical. I understand that perspective.

If you sell ebooks, digital downloads, or templates, you’re not worrying about inventory, fulfillment, or shipping issues. Still, that doesn’t mean there isn’t any real work to do. You still need a specific niche, a product that people actually want, and a plan for how you’re going to pull in buyers, and hopefully keep them coming back month after month.

Underestimate all that, and you end up wasting a lot of time and energy on a business that seemed like a great idea at first, but never got to the point of giving you any consistent income.

I’ve seen that happen a lot, which is why I ended up putting this guide together.

It’s the step-by-step process I’d walk an ambitious seller through now, using one of my favorite platforms for digital sales: Payhip.

If you’ve read many articles written by me before, you’ll know that personally, I love Shopify. It’s honestly one of my favorite ecommerce platforms, particularly if you’re looking for depth and scalability. But I’d be lying if I said that Shopify (just like every other ecommerce platform), doesn’t work better when it’s connected to other genuinely helpful tech.

For most companies, the first real “connection” you’re going to need (beyond a link to your accounting software), is going to be to a CRM.

HubSpot CRM is my go-to, and the top choice for a lot of smaller businesses because it’s comprehensive, easy-to-use, and perfect for aligning sales, marketing, service, and every other department your store depends on.

Over the past decade or so, I’ve built websites for everything from scrappy tech startups to polished ecommerce brands. I’ve worked with WordPress, dabbled with Squarespace, fell in love with Shopify, and even spent more than my fair share of time experimenting with Wix.

When Wix first launched “Wix Studio” in 2023, I’ll admit I was a little skeptical. Wix has a great reputation for being user-friendly, but it’s website building tools aren’t exactly “agency grade”. Editor X – Wix’s previous attempt at creating a more advanced solution for agencies and enterprises, didn’t quite stick the landing for me either.

Wix Studio, though, promises a different story: a sleek, pro-level design tool with real CMS capabilities, responsive design, built-in development tools, marketing integrations, and even some surprisingly clever AI features. Here’s my honest take after spending serious time with it.

After years of helping ecommerce businesses launch and grow, I have tested more platforms than I can count. Square and Squarespace are two I get asked about constantly, mostly because their names are easy to confuse.

But these are very different tools. Square is a payments and operations platform built around POS and omnichannel selling. Squarespace is a website builder with ecommerce layered on top. Choosing the wrong one can cost you time, money, and flexibility you will not get back.

As you will see in this comparison, the right pick depends entirely on how you sell. Neither platform is “better” in a vacuum. The key is matching the tool to your business model.

Based on our analysis, Square is the better choice for in-person selling and operations, while Squarespace is the better choice for design-led websites and content-first businesses.

Changing your Shopify domain is one of those tasks that looks simple on the surface but has a few moving parts worth understanding before you start.

Whether you’re rebranding, switching to a more memorable URL, or just finally ditching the default .myshopify.com address, this guide walks you through every step — including what to do with your old domain and how to protect your SEO in the process.