Author: Bogdan Rancea

Bogdan Rancea is the founder and lead curator of ecomm.design, a showcase of the best ecommerce websites. With over 12 years in the digital commerce space he has a wealth of knowledge and a keen eye for great online retail experiences. As an ecommerce tech explorer Bogdan tests and reviews various platforms and design tools like Shopify, Figma and Canva and provides practical advice for store owners and designers. His hands on experience with these tools and his knowledge of ecommerce design trends makes him a valuable resource for businesses looking to improve their online presence. On ecomm.design Bogdan writes about online stores, ecommerce design and tips for entrepreneurs and designers.

Kittl vs Placeit: Which Design Tool is Best for Your Business?

By Bogdan Rancea / January 24, 2025

Ultimately, the answer to that question all depends on what you’re looking for.

If you want an easy-to-use and affordable toolkit for creating everything from logos to versatile product mockups, videos, and social media images, Placeit is a great pick.

If you’re looking for advanced AI-powered design tools, on the other hand, intuitive collaboration tools, and an ever-evolving roster of features, Kittl is the better choice.

Still uncertain?

This head-to-head comparison based on my hands-on experience testing the features and capabilities of both tools should help you make the right choice.

My Placeit Review for 2025: I Look at Features, Pricing, and More

By Bogdan Rancea / January 22, 2025

Let’s face it, designing great visual assets for your brand, from logos, to product mockups, videos, and social media assets isn’t easy.

In fact, this time-consuming and expensive process can cause major headaches for a lot of emerging brands.

That’s where platforms like Placeit come in.

Placeit, by Envato, is a cloud-based design platform that basically gives you all the tools you need to create crucial visual assets, without any designer skills.

Instaindex Shopify App Review: Is it a Must-Have for AI-Powered Search Engines?

By Bogdan Rancea / January 17, 2025

When you’ve been in ecommerce for over 10 years you learn one hard truth: if your pages aren’t indexed they don’t exist. Search engines can’t rank what they don’t know about and that means lost traffic, sales and growth for your store.

I’ve spent years fighting slow indexing, submitting URLs manually or waiting weeks for search engines to catch up with my updates for ecommerce products.

That’s why I was interested when I heard about Instaindex, a Shopify app that uses the IndexNow protocol to send updates directly to search engines like Bing.

Ecommerce Design Mistakes to Avoid: My Adivce for 2025

By Bogdan Rancea / January 15, 2025

I’ve been collecting the best ecommerce designs on ecomm.design for years. I’ve looked at thousands of websites, picked apart ecommerce design decisions and showcased the ones that really work.

One thing’s for sure: many online stores make the same mistakes that kill their sales.

The good news is most of these mistakes are easy to avoid once you know what they are.

And today I’m going to share the biggest ecommerce design mistakes I see over and over again – and how to fix them.

Whether you’re on Shopify, WooCommerce, BigCommerce or SureCart this is for you.

Looka Pricing: My Honest Take On Why Premium Plans Beat The $20 Basic Package

By Bogdan Rancea / January 15, 2025

Looka offers four pricing options depending on your branding needs. The Basic Logo Package costs $20 for a single PNG logo file. The Premium Logo Package is a one-time payment of $65, providing high-resolution files and full ownership.

For more comprehensive branding, the Brand Kit Subscription costs $96 per year, while the Brand Kit and Web Subscription is $129 per year, including a website with basic functionality.

I’ve Reviewed Tailor Brands in 2025: Pricing, Plans, Key Features & More

By Bogdan Rancea / January 11, 2025

I’m so excited to dive into this Tailor Brands review, and look at a platform that’s changing the way businesses approach branding and marketing.

This one stop shop has all the tools you need to create and manage your brand without needing external help.

I love that Tailor Brands is an all in one platform that covers logo design, website creation and social media asset generation.

Best Clothing Store Logo Designs: Tips, Trends, and Iconic Examples

By Bogdan Rancea / January 8, 2025

So you’re getting into ecommerce and one thing is clear—your logo isn’t just a pretty picture. It’s your brand’s first impression, your digital handshake and the face of your online store.

In the last 12 years I’ve reviewed hundreds of ecommerce sites on ecomm.design and I can tell you this: a good logo can be the difference between a forgettable brand and one that’s remembered.

Whether you have a high-end fashion boutique or a streetwear brand, a great logo will attract the right audience and set the tone for your business.

Shopify vs Tailor Brands: Best Platform for Your Business in 2025 (Complete Comparison)

By Bogdan Rancea / January 7, 2025

I’m looking at two big tools for business today: Shopify and Tailor Brands. They do different things, but there’s more to it than meets the eye when choosing between them.

Shopify is an ecommerce platform, full stop. Tailor Brands helps companies create their brand.

Despite their different focuses, they do have some overlap that’s worth looking into if you’re looking to start or grow your online presence.

The Ultimate Guide to Shopify Pricing: Which Plan to Choose in 2025

By Bogdan Rancea / December 23, 2024

For well over a decade, I’ve helped other ecommerce businesses grow, as a consultant, and a mentor.

During that time, I’ve experimented with countless ecommerce platforms, but Shopify is the one I keep coming back to – and recommending to my clients.

As you’re about to see in my guide to Shopify pricing – it’s not the most “affordable” platform out there – there are definitely cheaper tools with similar features.

I Tested and Reviewed Shopify vs ClickFunnels

By Bogdan Rancea / December 18, 2024

As an e-commerce consultant I’ve seen many online businesses struggle to choose the right platform to grow. Two names that always come up in these conversations are Shopify and ClickFunnels.

Both are powerful tools for online sellers but serve different purposes in the digital world.

Shopify has established itself as an all in one e-commerce solution, with a full suite of tools to build and manage online stores.

I Tested Every Figma Pricing Plan: Here’s What Designers Need to Know

By Bogdan Rancea / December 17, 2024

I’ve used quite a few cloud-based design tools in the past, from Adobe XD to Sketch, but Figma is definitely one of my favorites.

Figma is one of the most “collaborative” design tools around, great for bringing teams together on website design projects, prototypes and wireframes.

It’s also one of the more affordable design tools around. Not only is there a free plan for beginners, but the premium plans, ranging from $15 to $75 per user per month, are great value for money.

Shapes Shopify Theme Review: Bold, Bright and Modern

By Bogdan Rancea / December 16, 2024

Is the Shapes Theme Right for your Shopify Store?

Do you want to create a Shopify store that’s modern, eye-catching, and perfect for accelerating conversions?

The Shapes Shopify theme could be the perfect option for you. This high-impact geometric theme is ideal for merchants who want to connect with a younger audience, and position themselves as a true trendsetter in the ecommerce market.

The premium theme comes packed with features, from age restriction options for companies selling alcoholic beverages, to diverse product options, and enhanced search.

While it’s not as versatile as some of the other premium themes I’ve reviewed, Shapes definitely stands out from an aesthetics perspective – and it has a 100% positive review rating.

Here’s everything you need to know about the Shapes Shopify theme, from the perspective of an experienced web developer.

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