If you’re trying to build or scale an ecommerce store, chances are you’ve looked at Shopify and Prestashop. Both are solid contenders, but they offer wildly different experiences depending on your business stage, tech skills, and growth goals.
Quick Answer:
Use Shopify if you want an easy, all-in-one platform that handles the heavy lifting.
Use Prestashop if you want complete control, can code (or have a dev), and don’t mind piecing things together.
I’ve worked with both—clients scaling 7-figure stores on Shopify and dev-heavy setups on Prestashop. So here’s what I know, tested, and learned the hard way.
Let’s break it down.