Bogdan Rancea is the founder and lead curator of ecomm.design, a showcase of the best ecommerce websites. With over 12 years in the digital commerce space he has a wealth of knowledge and a keen eye for great online retail experiences. As an ecommerce tech explorer Bogdan tests and reviews various platforms and design tools like Shopify, Figma and Canva and provides practical advice for store owners and designers. His hands on experience with these tools and his knowledge of ecommerce design trends makes him a valuable resource for businesses looking to improve their online presence. On ecomm.design Bogdan writes about online stores, ecommerce design and tips for entrepreneurs and designers.
Quick answer: If you want to build a Shopify store that looks clean, loads fast, and shows up in search results — focus on a lightweight theme, smart structure, SEO basics like meta titles, and content that solves real problems.
Skip the bloated apps and design for mobile first.
BigCommerce and WooCommerce are two of the biggest ecommerce platforms out there—but which one actually supports real growth?
We’ve spent over 200 hours researching, testing, and comparing both tools in depth. On top of that, we’ve analysed hundreds of real ecommerce stores powered by each platform using our design gallery, ecomm.design, to see how they perform in the wild.
As a result of that research, BigCommerce comes out on top for growing online stores. It’s got the built-in features, speed, and scalability to support serious ecommerce growth—without the technical overhead.
If your primary goal is to present a visually striking portfolio with occasional sales—particularly as a photographer, artist, or designer—Format offers a streamlined, aesthetically focused experience tailored to that need.
On the other hand, if you’re building a content-rich site with ecommerce at its core, and you require more flexibility, scalability, and control over the user journey and site architecture, Squarespace is the more comprehensive and strategic choice.
I’ve used both Shopify and Framer — not just played around, but actually built sites on them.
If you’re stuck wondering which one to go with for your ecommerce business, I’ll walk you through the pros, cons, pricing, and real user experience with both.
Is it just me – or is choosing the right ecommerce platform becoming more complicated?
There used to be just a handful of options to pick from – now we have dozens – and they’re all growing more impressive all the time – particularly with the rise of AI.
Still, even with all of the new solutions out there, three major platforms often get the most attention: Shopify, Etsy, and Squarespace.
Shopify has long been my favorite platform for ecommerce companies – combining versatility with ease-of-use and high scalability.
Squarespace, on the other hand, is my go-to for creating truly gorgeous websites, while Etsy is still a prime choice for simple, marketplace selling.
So, which platform should you pick? That’s what I’m here to help you figure out.
99designs is one of the most popular platforms for outsourcing graphic design.
From logos to packaging to full website mockups, it gives ecommerce brands access to global freelance designers through either direct hire or crowdsourced contests.
After using it to launch branding for two of my stores, I can confidently say that 99designs is a powerful tool — but not perfect.
In this review, I’ll walk you through pricing, process, design quality, pros and cons, and whether it’s worth the money if you’re running an ecommerce business.
If you’re selling digital products, courses, or running a serious ecommerce setup, Samcart might work for you — but it’s far from perfect.
I’ve tested most of the popular tools out there, and honestly, I’d only recommend Samcart in very specific cases.
Best overall alternative? ThriveCart — it’s cheaper, offers lifetime pricing, and is built for conversion. Best for full ecommerce stores? Shopify. Best for course creators? Kajabi or Podia.
Ten years or so ago I’d never heard of print on demand (POD).
Now, I’ve lost count of the number of POD solutions I’ve explored. You’re probably already familiar with some of my top picks, like Gelato, Printify, and Printful – but today I want to introduce a new alternative: PODpartner.
Launched in 2019, PODpartner is one of a surprisingly low number of POD companies that seems to really know what it’s audience is looking for.
Pietra and Shopify are two ecommerce platforms with very different goals — but which one is the better choice for your online store?
I’ve spent hours testing and comparing both platforms across key areas like pricing, features, templates, scalability, and support to help you make the right decision.
After my deep testing, Shopifyis the clear winner if you want to build, grow, and scale a serious online store.
At our ecommerce design gallery, we’ve spent the last 10 years analyzing nearly 20,000 online storesto handpick the best for our collection — now showcasing almost 4,000 top stores and counting.
Join our community for the latest trends and ecommerce tips.